iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%78+42.5Reliability 24%67+16.2Value 14%78+11Replies to reviews 7%40+2.8Craft & service penalty99−0.1Momentum penalty83−1.7Experts Score= 71Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.71SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#54 of 70 preschoolsiPosition by Experts Score among all companies we track in this category. · better than 23%
4.7★★★★★87 Google reviews · 24 photos
87%five-star reviews
4.50★last 12 monthsiAverage stars on reviews from the last 12 months only.
4.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate the preschool 4.7 out of 5 based on 87 reviews, with the owner responding to 46 percent of them. Positive feedback highlights daily communication, structured learning activities, and staff attentiveness to children's developmental milestones and dietary needs. Common criticisms involve strict food policies that restrict outside snacks and reports of inadequate infant feeding or supervision during drop-off and pickup times.
Google rating: 4.7 out of 5 from 87 reviews (87% five-star).
Reviews on this page: 87 Google reviews (75 with written comments, 1 with photos).
Owner responses: the business replied to 46% of reviews.
Most recent review: October 24, 2026.
Service: Preschool serving Richardson, Texas.
Data from Google, last updated November 1, 2026.
Score profile vs other preschools
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.
This companyPreschools median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Primrose School of Breckinridge Park: 78/100 on this factor. Category median: 89.B
78
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Primrose School of Breckinridge Park: 67/100 on this factor. Category median: 88.B
67
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Primrose School of Breckinridge Park: 99/100 on this factor. Category median: 98.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Primrose School of Breckinridge Park: 78/100 on this factor. Category median: 87.B
78
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Primrose School of Breckinridge Park: 83/100 on this factor. Category median: 100.A
83
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Primrose School of Breckinridge Park: 40/100 on this factor. Category median: 44.C
40
Bar = this company · dark tick = category median.
Star ratings
87 Google reviews we collected
4.7of 5
5 stars7687%
4 stars56%
3 stars00%
2 stars00%
1 star67%
Praise vs complaints
Phrases our text analysis found in 75 written reviews
98%praise
Praise7998%
Complaints22%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude2835%
Would recommend1519%
Honesty & trust1114%
Quality & results1012%
Communication810%
Speed & response67%
Price & value34%
What customers talk about
We read 75 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“From the very first day we had the pleasure to encounter the best, most caring and experienced teachers and staff members at every step and every stage.”
“As new parents, we highly recommend exploring the Primrose School of Breckinridge Park for your child’s education.”
“The staff genuinely cares about the children and makes every effort to help them feel comfortable, safe, and excited to learn.”
“We have had a wonderful experience at Primrose School.”
“Daily communication from teachers and pictures of their day.”
“Their staff is exceptional, they maintain a clean environment, pay close attention to details, and are so incredibly responsive.”
“It was late Friday evening when I last spoke to the curriculum director, and she knew that a parent was upset and wanted an answer to what happened.”
“Both our girls entered public school reading two grade levels ahead and I credit a great deal of this to the structure and focus of Primrose.”
People customers mention
Kindergarten5 reviews
Diana5 reviews
Ana4 reviews
Breckenridge3 reviews
Lauren3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
GGabriel1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Daily communication from teachers and pictures of their day. my daughter has learned so much while being here and has teachers who truly do care
UUrszula1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Primrose School of Breckinridge Park = Home away from home!
We have been with this school since Early Preschool then Preschool, Pre-Kindergarten then Kindergarten, and now coming back for Summer Camp. From the very first day we had the pleasure to encounter the best, most caring and experienced teachers and staff…
Reasonable price
AAliciaLocal Guide · 9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
We have had a wonderful experience at Primrose School. Our son, Luke, started school at 3 years old, and we have been impressed by the caring teachers, welcoming environment, and structured learning activities. The staff genuinely cares about the children and makes every effort to help them feel comfortable, safe,…
TTam6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
The Kindness and professional approach to all parents and the Kids. The staff knows every parent and child name by heart. Goes a long way. We really like that they are providing best experience for the kids for the holidays and teaching the kids many different things.
KKristinLocal Guide · 20 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
We feel so blessed to have found Primrose Breckinridge Park! As a first time mom, it’s nerve-wracking thinking about leaving your precious child in the care of others, but the teachers and staff here are angels! They love our sweet girl, and all kiddos that come through those doors, like their own. They are invested…
LLauren4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
Hands down the best daycare in our area. We had previously been with two other daycares for our three year old, but were constantly running into communication and staff turnover issues. That’s not been a problem at Breckinridge Park. As a working mom I need to have full faith and trust in those caring for my son and…
Daily communication from teachers and pictures of their day. my daughter has learned so much while being here and has teachers who truly do care
Response from the owner · a week ago
Hi Gabriel, it was so kind of you to take a moment to share your experience with us. We are thrilled to hear that your child has found a place where they feel happy and cared for — that is exactly what we strive for. Our team is passionate about making a positive difference in the lives of the children and families we serve in Richardson. Thank you for being such a wonderful part of our Primrose community.
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Urszula Velte1 reviewiTotal number of Google reviews Urszula has written across all businesses on Google Maps, not just this one.
Primrose School of Breckinridge Park = Home away from home!
We have been with this school since Early Preschool then Preschool, Pre-Kindergarten then Kindergarten, and now coming back for Summer Camp. From the very first day we had the pleasure to encounter the best, most caring and experienced teachers and staff members at every step and every stage. Our child excelled with the care and knowledge and most wonderful experiences provided.
We are so grateful and most thankful to all for The Best experience all around for our child and for us! We thank you!
Price assessment: Reasonable price
Response from the owner · 2 months ago
Thank you so much for your incredibly kind words! ❤️ It truly means the world to all of us to know that Primrose Breckinridge Park has felt like a home away from home for your family.
We are so grateful to have been part of your journey through the years and beyond thankful for the trust, love, and memories you have shared with us. Knowing we have made such a special impression means more than you know. We absolutely love having your family as part of our Primrose family!- Primrose School of Breckinirdge Park Managment Team and Ownership Group
A
Alicia MoralesLocal Guide · 9 reviewsiTotal number of Google reviews Alicia has written across all businesses on Google Maps, not just this one.
We have had a wonderful experience at Primrose School. Our son, Luke, started school at 3 years old, and we have been impressed by the caring teachers, welcoming environment, and structured learning activities. The staff genuinely cares about the children and makes every effort to help them feel comfortable, safe, and excited to learn.
We especially appreciate the communication from the teachers and the variety of educational and social activities that help Luke develop confidence, independence, and new skills. It has been a joy to see him come home happy, talking about his friends, teachers, and what he learned each day.
Thank you to the entire Primrose team for creating such a positive and nurturing environment for our son. We are grateful to be part of the Primrose family.
T
Tam Nguyen6 reviewsiTotal number of Google reviews Tam has written across all businesses on Google Maps, not just this one.
The Kindness and professional approach to all parents and the Kids. The staff knows every parent and child name by heart. Goes a long way. We really like that they are providing best experience for the kids for the holidays and teaching the kids many different things.
Response from the owner · 7 months ago
Ms. Nguyen,
Thank you so much for your kind words. We are always striving to give each family a personal, special experience. We are a school that values each families culture and find ways to teach each child about all the cultures represented. We love that you noticed! Each and every child is a part of our family at the Primrose School of Breckinridge Park.
K
Kristin StaplesLocal Guide · 20 reviewsiTotal number of Google reviews Kristin has written across all businesses on Google Maps, not just this one.
We feel so blessed to have found Primrose Breckinridge Park! As a first time mom, it’s nerve-wracking thinking about leaving your precious child in the care of others, but the teachers and staff here are angels! They love our sweet girl, and all kiddos that come through those doors, like their own. They are invested in the health, wellness, growth and development of your babies, and my husband and I feel like family!
Response from the owner · 7 months ago
Mrs. Staples- thank you for giving us your honest feedback. We love that you have found a second home for your family at the Primrose School of Breckinridge Park. Our tenured staff not only deliver an amazing curriculum but truly cares for each child. We understand childcare is a difficult decision and are so happy to know you feel comfortable leaving your daughter with us!
L
Lauren Wescott4 reviewsiTotal number of Google reviews Lauren has written across all businesses on Google Maps, not just this one.
Hands down the best daycare in our area. We had previously been with two other daycares for our three year old, but were constantly running into communication and staff turnover issues. That’s not been a problem at Breckinridge Park. As a working mom I need to have full faith and trust in those caring for my son and I’ve found that here. Recommend them 100%.
Response from the owner · 10 months ago
Thank you so much for taking the time to share this thoughtful review! We are truly honored that you chose Primrose School of Breckinridge Park for your son after your previous experiences elsewhere. Consistent communication, strong leadership, and a stable, caring team are priorities for us, and it means so much to hear that this has made a positive difference for your family.
We know how important trust is—especially for working parents—and we are grateful that you feel confident in the care, education, and relationships your child receives each day. Thank you for your kind recommendation and for being a valued part of our Primrose family here in the Plano / Richardson area.- Primrose School of Breckinridge Park Managment Team and Ownership Group
H
Hoa LeLocal Guide · 158 reviewsiTotal number of Google reviews Hoa has written across all businesses on Google Maps, not just this one.
We absolutely love this daycare! The teachers are truly amazing — warm, attentive, and genuinely invested in each child’s development. Our child - Minh- has learned so much and comes home happy every day for the past 4 years. The environment is nurturing, clean, and full of creative activities. We couldn’t ask for a better place. Highly recommend!
Response from the owner · a year ago
Dear Mr. Le,
Thank you so much for your kind words. We love having your family in our center, too.
We have had so much fun watching Minh grow!
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Nichole MorrisLocal Guide · 20 reviewsiTotal number of Google reviews Nichole has written across all businesses on Google Maps, not just this one.
This place is amazing. My daughter loves it here. All of the teachers are amazing. They're kind, patient, and caring. I just had a baby and had no resistance in sending him here after seeing how well they are with my 6 year old. I'm able to go to work and feel comfortable, because I know they are in goods hands here.
Response from the owner · a year ago
Thank you for the 5.0 Review! Sincerely, the Owners and Leadership Team at the Primrose School of Breckinridge Park
D
Denise Mitchell2 reviewsiTotal number of Google reviews Denise has written across all businesses on Google Maps, not just this one.
This school has been such a huge part of our lives for both of my children. The staff is unmatched and the growth and development in my kids is amazing. Thank you Primrose Breckinridge Park for loving my kids so well!
Response from the owner · a year ago
Dear Mrs. Mitchell- we are so excited to hear that you feel your children have benefitted from our program. We have loved having them. Thank you for your sweet words.
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Andrew Vazquez HubbardLocal Guide · 18 reviewsiTotal number of Google reviews Andrew has written across all businesses on Google Maps, not just this one.
The teachers care deeply about students. My son is noticeably intelligent beyond my expectations and has strong social skills. Largely due to his experiences at Breckenridge.
Response from the owner · a year ago
Hello Mr. Hubbard- thank you so much for your kind words. As you know, our school is so proud of our proprietary curriculum and character development . We are so happy that your experience has shown this in your child's development.
