iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%98+30.2Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#12 of 49 piercing studiosiPosition by Experts Score among all companies we track in this category. · better than 77%
5.0★★★★★307 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
$139typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate Primrose Tattoo Studio five out of five stars based on 307 reviews. Clients frequently describe the shop as clean, welcoming, and professional, noting that artists are skilled and attentive to design details. Many customers highlight reasonable pricing, punctual service, and comfortable communication during sessions. While most feedback is positive, one low-star review criticized a specific artist for failing to communicate appointment changes and keeping the client waiting without notice.
Google rating: 5.0 out of 5 from 307 reviews (99% five-star).
Reviews on this page: 307 Google reviews (240 with written comments, 45 with photos).
Owner responses: the business replied to 0% of reviews.
Most recent review: October 21, 2026.
Service: Piercing Studio serving El Paso, Texas.
Data from Google, last updated November 10, 2026.
Score profile vs other piercing studios
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
Primrose Tattoo StudioPiercing Studios median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Primrose Tattoo Studio: 98/100 on this factor. Category median: 95.A
98
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Primrose Tattoo Studio: 98/100 on this factor. Category median: 93.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Primrose Tattoo Studio: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 79.–
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Bar = this company · dark tick = category median.
Star ratings
307 Google reviews we collected
5.0of 5
5 stars30599%
4 stars10%
3 stars00%
2 stars00%
1 star10%
Praise vs complaints
Phrases our text analysis found in 240 written reviews
100%praise
Praise343100%
Complaints00%
Price
What customers reported paying
$139+11% vs typical piercing studios
Middle half of what 22 customers paid ($103–$204) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude11534%
Quality & results9327%
Would recommend8424%
Speed & response144%
Price & value144%
Communication134%
Honesty & trust103%
What customers talk about
We read 240 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Super professional, inviting, knowledgeable and amazing skills!”
“Exceptional service and all artists are unbelievably talented!”
“Incredible talent and super skilled—look no further, he is the guy.”
“He makes sure I love the design and does it in a timely manner for a reasonable price.”
“Price was reasonable, and he put his own touch on our ideas so we had something unique!”
“He listened to my ideas, was open to working with my budget, and was respectful and kind!”
“What really sets this studio apart is their integrity.”
People customers mention
Andrew89 reviews
Elias6 reviews
Bianca3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Primrose Tattoo Studio for 8 kinds of job. Pick one to see what they paid and said.
SusieLocal Guide · 24 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
Andrew is amazing. Incredible talent and super skilled—look no further, he is the guy. #coverup #fineline #affordable #kind
UPDATE: I got another one Andrew is the best!! 🔥
Paid $150–200Tattoo cover-ups & reworkingsFine line tattoosTattoo design
Devin5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Best shop in town recommend to all!! Always welcoming, provides great service and sick tats 10/10!!
Paid $100–150Color ink tattoosFine line tattoosSolid black work tattoos
Jamee1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Absolutely obsessed with my tattoo! Studio is so clean and service from the artists was the best. Definitely returning for my future tattoos!
Paid $150–200Fine line tattoos
KandyKornLocal Guide · 29 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Clean, professional, creative and great artists. Whoever you choose as your tattoo artist you'll be pleased with. I'm very happy with my experience.
Paid $50–100
KarissaLocal Guide · 87 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Bianca did an amazing job on my memorial tattoo for a friend who recently passed. She was super attentive to the details I wanted to add and made the idea turn into a beautiful piece of artwork to memorialize my friend’s last written words to me. I highly recommend her or anyone in this studio if you’re in the area.…
Paid $100–150Tattoos
DLocal Guide · 24 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I been here 2x already and love it. (Once for myself and one for my minor child). It’s super clean, friendly staff and the piercings are done by an amazing young lady. No issues so far. Will recommend others :)
Andrew is amazing. Incredible talent and super skilled—look no further, he is the guy. #coverup #fineline #affordable #kind
UPDATE: I got another one Andrew is the best!! 🔥
Price: $150–200
Services: Tattoo cover-ups & reworkings, Fine line tattoos, Tattoo design, Female tattoos, Tattoos
jackie whitman2 reviewsiTotal number of Google reviews jackie has written across all businesses on Google Maps, not just this one.
I’ve gotten all my tattoos here and it’s been great! The shop is very clean and organized and Andrew is a really good artist. He makes sure I love the design and does it in a timely manner for a reasonable price. Definitely recommend this place!
kurt mikkelson1 reviewiTotal number of Google reviews kurt has written across all businesses on Google Maps, not just this one.
Andrew killed it as always! This place always makes their customers feel welcomed and comfortable. Exceptional service and all artists are unbelievably talented!
Adam Freeberg3 reviewsiTotal number of Google reviews Adam has written across all businesses on Google Maps, not just this one.
I’ve been coming here since it opened! The service is always great, the shop is clean, and I’m always satisfied with the work. I’ll definitely continue coming here for future projects!
Devin Cook5 reviewsiTotal number of Google reviews Devin has written across all businesses on Google Maps, not just this one.
I got my first tattoo with Andrew at the shop, and it was a great experience! I got a spine tattoo and I was nervous since this would be my first! He was really great about sizing and placement and it was just a really awesome experience. He is a great artist and has a very light hand! I also thought those would be my only tattoos I’d get and I went back and got a neck tattoo lol! Tbh I’m thinking of what I want to do next haha! Recommend to anyone wanting to get a tattoo, the quality and atmosphere are amazing! Book your tattoo here you will not be disappointed! Also got my tattoos done in red ink and they are beautiful!