Experts Reviews · Company report
Pure Aesthetics logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%94+22.8Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE

Pure Aesthetics

Gainesville, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #39Position by Experts Score among all companies we track in this category. of 112 medical spas · 5.0★ from 1,150 Google reviews

Report card

Percentile vs other medical spas (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Pure Aesthetics is better than 97% of medical spas.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Pure Aesthetics is better than 94% of medical spas.A
94
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Pure Aesthetics is better than 100% of medical spas.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Pure Aesthetics is better than 100% of medical spas.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Pure Aesthetics is better than 100% of medical spas.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Pure Aesthetics is better than 100% of medical spas.A
100

Reviews for your job

Customers hired Pure Aesthetics for 8 kinds of job.

Pure Aesthetics for hydrafacial

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.63
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 99/100.How Job match is calculatedBuilt only from reviews Google tagged “HydraFacial”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 30
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.88%

All 63 Google reviews tagged “HydraFacial” · showing 40

jessica3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Great service as always, both Maggie and Mary

Reasonable priceHydraFacialMicroneedlingBOTOX treatments
Uyen4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Rachel always does an amazing job! Absolutely thorough and great at communicating all my skin needs.

Reasonable priceHydraFacialMicroneedling
Linda7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Very pleasant

Reasonable priceHydraFacial
Julie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Oh my goodness, if you haven’t gone, book now! Everyone is so kind from the moment you walk in, to the second you leave. Lindsey was my aesthetician, who was recommended by a friend. Lindsey was amazing. She explained what she was doing with every step which I appreciated. Such a great experience, I will be back soon!

HydraFacial
Dena2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Alex did an amazing job on Dermaplaning! My face feels and looks amazing! She’s the best at what she does! I’m truly grateful for her knowledge of the products Pure Aesthetics sells, and their services offered, so she can guide me to the correct treatment needed for my skin type. She always knows what will work best for my skin. Great job!!!

Great priceHydraFacialDermaplaning
Virginia1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Definitely got the gunk out of my face. Feeling bonita ✨

HydraFacial
Celeste6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Always a pleasure to go and everyone is professional and friendly

OverpricedHydraFacial
Chanda4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great atmosphere, great practitioner who engaged in conversation or provided silence if wanted. Loved the glow-like look I had afterward.

Not sureHydraFacial
M.G.6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Best Facial I have ever had! Carly was amazing!

Great priceHydraFacial
BestLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Angie was sweet! It was my first time trying the hydro facial here and my face looks good 😊

Customer photo from Best's reviewCustomer photo from Best's review
Reasonable priceHydraFacial
Rita11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

Just an update to my previous review below: I changed my review to five star as the manager reached out, apologized and offered an add-on for my next service appointment to make things right. I went today and it was one of the best HydraFacials I’ve had. Not only I got the full time of service, the technician…

HydraFacial
Jennifer11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

I always receive the best treatment from the minute I walk in the door to the time I leave.

HydraFacial
Miranda5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Maggie is truly the best! She pays incredible attention to detail and makes sure you feel comfortable from start to finish. She’s also an amazing masseuse, so no matter which treatment you choose, you’ll leave feeling completely relaxed. I can’t recommend her enough!

HydraFacialMicroneedling
Magali9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I love pure! I have been going here for 4 wonderful years and I completely trust them and their guidance on my skincare.

HydraFacialService not listed
marianneLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

AMAZING💫✨That's all 💎

HydraFacial
A12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I’ve suffered with melasma and uneven skin tone for the last several years and have worked with other places to get my melasma under control. My skin looks better than it has in many years based on their treatments and recommendations. Love this place!

HydraFacialMicroneedling
ValreeLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Maggie provides an excellent facial. They are so relaxing and thorough. I look forward to my appointments with her.

HydraFacial+ Punctuality+ Cleanliness+ Quality
Amanda13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Very personable and professional.Ariel is very knowledgeable of products and helpful when discussing services.

HydraFacialService not listed+ Professionalism
Natashia6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

After trying out a few different medspas, my mom and I landed at Pure Aesthetics and never looked back. I signed up for a VIP membership and it is well worth the price. I've been working on my skin (which has never looked better), laser hair removal, and injectables. While I work with Ariel the most, everyone on the…

BOTOX treatmentsHydraFacialLaser hair removal
desmondLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Great service and I can’t wait for my next appointment!

HydraFacial
Ken8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Excellent service at Pure Aesthetics!! Alex is a fantastic representative for your company and is an outstanding specialist.

HydraFacial
Jessica2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Been coming here monthly for over a year. One of my favorite businesses in gainesville. Staff are always friendly and accommodated me throughout my entire pregnancy, offering pregnancy/breastfeeding safe products, and always making sure I’m comfortable by adjusting chairs for my back pain. Every appt feels like a…

HydraFacialMicroneedling
Megan6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Ariel is the best and has done wonders for my skin! Wouldn’t trust any one else! The facility is also great and has a relaxing vibe

HydraFacialMicroneedling
Victoria12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Caroline D. is wonderful! I received the most relaxing facial and my skin is glowing! The entire experience was top notch from the moment I walked through the door I felt pampered! Can’t wait for my next appointment.

HydraFacial
Alexandra3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Ariel is the sweetest person! Throughout my skin’s fluctuating journey, she’s made it her mission to make sure I’m always taken care of and comfortable. I don’t know how I made it this long without her services!

HydraFacialMicroneedling
Liv8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Pure Aesthetics is the only way to go in Gainesville! I’ve been getting services done here for years and it’s always top notch. I see Ariel and she makes every facial so amazing. She is so professional but still down to earth. I always look forward to seeing her and every service I receive from her is luxury. I wouldn’t want to go anywhere else.

HydraFacialMicroneedling
Katherine1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Pure Aesthetics offers clients exceptional skincare services in a beautiful office environment and with a staff that is always kind, helpful, and knowledgeable about your skin care needs! My esthetician, Ariel Cotes, is always mindful on how to maximize my results from any given treatment and guiding me with what…

BOTOX treatmentsCoolSculpting treatmentsDermaplaning
Jennifer9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

My favorite place in Gainesville! I’ve been seeing Ariel for about a year. She is knowledgeable, caring, and motivating. My skin has improved so much because of all of Ariel’s help and recommendations. Overall, the staff is amazing but I feel especially grateful to have Ariel taking care of me! If I could give more than 5 stars, I would!

BOTOX treatmentsCoolSculpting treatmentsDermaplaning
Veronika3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I received a hydrafacial for the first time & i absolutely loved it!! The staff is so great, & Caroline was very thorough & knowledgeable with my treatment! I had a great experience with these ladies & would definitely recommend them!

HydraFacial
ElaineLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I had a wonderful hydrafacial with Caroline. She was very professional, courteous and friendly. She was very knowledgeable and helpful with my skin concerns. I would highly recommend!

HydraFacial
Ashley3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

I so look forward to my monthly VIP sessions at PURE. Today I experienced a tailored hydraFacial, since I am 8 months pregnant. Alex has been my aesthetician for the past 3 monthly treatments and I have loved getting treated by her. Not only was todays facial relaxing, Alex went above and beyond to give me a hand…

HydraFacial
Jill1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Such a pleasure to be treated by this lovely team.

HydraFacial
Amber2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Great experience! Everything is so clean and well kept. Staff friendly and helpful. Alex was wonderful. Will be going back!

HydraFacial
Harmony5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

My skin looked glowing after having hydro facial.. Very relaxing and welcoming environment.

HydraFacial
Mary1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Amazing and relaxing experience.

HydraFacial
Krista15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I had my first HydraFacial, and this was the best thing I have ever done to my skin. Ariel explained all of the steps, and did an overall amazing job. I was able to see results immediately. I will be going back for sure!

Customer photo from Krista's review
HydraFacial
Janeth1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Amazing like always. Alex is a very professional and sweet person. I love it. Thanks

HydraFacial
Roxanne4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

We are lucky to have Pure in Gainesville!! First class…amazing professional staff and services.

HydraFacial
Amanda11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Great atmosphere! The clinicians are so nice and helpful! Services are fantastic!

HydraFacialLaser hair removalMicroneedling+ Punctuality+ Cleanliness+ Quality
Elana12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have been seeing Ariel for about a year now for various facials & microneedling. She is always kind, friendly, and informative, and has really helped make my skin glow - the best it has looked in a VERY long time. I look forward to my monthly "dates" with her!

BOTOX treatmentsHydraFacialLaser hair removal

Show more hydrafacial reviews (23 more) →

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 32%Reasonable 57%Overpriced 3%Not sure 8%

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