Medical spa · Gainesville, FL · reviewed since 2015
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%97+52.9Reliability 24%94+22.8Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#39 of 112 medical spasiPosition by Experts Score among all companies we track in this category. · better than 66%
5.0★★★★★1,150 Google reviews · 23 photos
99%five-star reviews
4.95★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.1%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Pure Aesthetics five stars based on 1,150 reviews, frequently praising the friendly staff, clean facility, and effective services like microneedling, facials, and injectables. Positive feedback highlights thorough communication, individualized care, and a welcoming atmosphere during consultations and treatments. However, lower-rated reviews cite concerns regarding pricing transparency, particularly for electrolysis, and express dissatisfaction with specific treatment outcomes or perceived value for money.
Google rating: 5.0 out of 5 from 1,150 reviews (99% five-star).
Reviews on this page: 1,149 Google reviews (855 with written comments, 16 with photos).
Owner responses: the business replied to 96% of reviews.
Most recent review: October 27, 2026.
Service: Medical Spa serving Gainesville, Florida.
Data from Google, last updated October 27, 2026.
Score profile vs other medical spas
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: reliability.
Pure AestheticsMedical Spas median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Pure Aesthetics: 97/100 on this factor. Category median: 95.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Pure Aesthetics: 94/100 on this factor. Category median: 93.A
94
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Pure Aesthetics: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Pure Aesthetics: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Pure Aesthetics: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Pure Aesthetics: 100/100 on this factor. Category median: 81.A
100
Bar = this company · dark tick = category median.
Star ratings
1,149 Google reviews we collected
5.0of 5
5 stars1,13399%
4 stars61%
3 stars20%
2 stars20%
1 star61%
Praise vs complaints
Phrases our text analysis found in 855 written reviews
98%praise
Praise97798%
Complaints212%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
96%fair
Great price2932%
Reasonable5257%
Overpriced33%
Not sure78%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude42543%
Quality & results18919%
Would recommend17017%
Communication798%
Honesty & trust586%
Speed & response475%
Price & value303%
What customers talk about
We read 855 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Lana was kind, informative, and incredibly helpful.”
“I always have a great experience at Pure Aesthetics.”
“I saw Katie Pratt for consultation and treatment with IPL to treat my sun-damaged skin.”
“If you have the disposable income, highly recommend!”
“Wouldnt recommend cool sculpting.”
“Walked me through my first chemical peel and made me feel very prepared to handle it lol.”
“both times i have felt genuinely heard and cared for, and left with perfect results.”
“Everyone here is very kind, quick and professional.”
“…hat was irritated by the microneedling, and I do not think that was fair to me.…”
“Definitely wasn't worth the money that I spent which btw was more than other places I've been to.”
People customers mention
Mary54 reviews
Tracy46 reviews
Botox37 reviews
Lindsey26 reviews
Ariel24 reviews
Carissa20 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Pure Aesthetics for 8 kinds of job. Pick one to see what they paid and said.
Juliana8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Lana was super great! Walked me through my first chemical peel and made me feel very prepared to handle it lol. Everyone here is super friendly and lovely. The atmosphere here is really nice as well. If you have the disposable income, highly recommend!
Reasonable priceChemical peels
Madison7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★
I love the Pure Aesthetic team. They are all truly oriented towards an exceptional customer experience and go above and beyond to ensure their clients are well-cared for and happy with their services. Walking into the lobby always feels like a treat, a little escape from the daily mundane, and I walk out feeling…
Not sureLaser hair removalService not listed
Ann2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Lana was kind, informative, and incredibly helpful. Looking forward to working with her in the future.
Reasonable priceService not listed
Sydney2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
From beginning to end, top tier service. Girls at the front are super welcoming. My injector, Tracy, was the cherry on top. First time with her and 6 STARS YALL
Reasonable priceLip fillersDysport treatment
Christy4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
I have an amazing experience every single time!! Book with Tracy today! She’s the BEST!!❤️❤️❤️❤️❤️
MsNatasha8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
Absolutely amazing experience. The team is extremely sweet and professional. Katie is amazing and always makes me feel refreshed and beautiful.
Hi Danielle! We are happy to hear about your great experience with Lip Fillers with Katie Pratt APRN. Thank you so much for the feedback and we look forward to seeing you in again next time :)
Maggie Wise8 reviewsiTotal number of Google reviews Maggie has written across all businesses on Google Maps, not just this one.
Carley is the best, microneedling went wonderfully. Thank you!
Price assessment: Reasonable price
Services: Microneedling
Response from the owner · 3 months ago
Hi Maggie, thank you so much for your kind review! We're so glad you enjoyed your facial and had such a great experience with Carly. She truly loves helping her clients relax and care for their skin, and we know she'll appreciate your sweet words. We can't wait to welcome you back to Pure Aesthetics!
Beth Kusar1 reviewiTotal number of Google reviews Beth has written across all businesses on Google Maps, not just this one.
Thank you, Beth, for your 5-star review! We couldn't agree more—Tracy Giordano, APRN, is wonderful! Thank you for choosing Pure Aesthetics, and we look forward to welcoming you back soon.
Juliana Eubanks8 reviewsiTotal number of Google reviews Juliana has written across all businesses on Google Maps, not just this one.
Lana was super great! Walked me through my first chemical peel and made me feel very prepared to handle it lol. Everyone here is super friendly and lovely. The atmosphere here is really nice as well. If you have the disposable income, highly recommend!
Price assessment: Reasonable price
Services: Chemical peels
Response from the owner · a week ago
Thank you, Juliana! We're so happy Lana made your first chemical peel such a positive experience. We appreciate your kind words about our team and atmosphere at Pure Aesthetics and look forward to seeing you again!
kaye gaddy3 reviewsiTotal number of Google reviews kaye has written across all businesses on Google Maps, not just this one.
Thank you, Kaye! We're so happy you enjoyed your facial with Carly! We appreciate you taking the time to share your experience and will be sure to pass along your kind words.
jennifer kverneland9 reviewsiTotal number of Google reviews jennifer has written across all businesses on Google Maps, not just this one.
I love the Pure Aesthetic team. They are all truly oriented towards an exceptional customer experience and go above and beyond to ensure their clients are well-cared for and happy with their services. Walking into the lobby always feels like a treat, a little escape from the daily mundane, and I walk out feeling like I made a great investment in myself. Shoutout to Shelby who is the best, both for laser hair removal and just an all-around good vibe.
Price assessment: Not sure
Services: Laser hair removal, Service not listed
Response from the owner · 3 weeks ago
Hi Madison, thank you for sharing your feedback. We’re glad Angie made your Skin Care Consultation such a positive experience, and we truly appreciate you bringing the pricing confusion to our attention. Clear communication is very important to us, and your feedback helps us continue improving the experience for our clients. We’re so grateful to have you at Pure Aesthetics!
Ann Marie Amish2 reviewsiTotal number of Google reviews Ann has written across all businesses on Google Maps, not just this one.
Lana was kind, informative, and incredibly helpful. Looking forward to working with her in the future.
Price assessment: Reasonable price
Services: Service not listed
Response from the owner · a week ago
Thank you, Ann Marie! We're so happy to hear that Lana made your visit such a positive experience. We look forward to welcoming you back to Pure Aesthetics and seeing you again soon!
Jen Pfiffer4 reviewsiTotal number of Google reviews Jen has written across all businesses on Google Maps, not just this one.
Mary Hazan is magical with threads and fillers! 10 out of 10
Price assessment: Reasonable price
Services: Service not listed
Response from the owner · a week ago
Thank you so much, Jen! We love hearing this about Mary Hazan, PA-C and we're thrilled you've had such a wonderful experience at Pure Aesthetics. Your 10 out of 10 means so much to us!
jessica masanga3 reviewsiTotal number of Google reviews jessica has written across all businesses on Google Maps, not just this one.
Hi Jessica, thank you for your 5-star review! We're so happy to hear you had a great experience with Maggie. We truly appreciate your kind words and look forward to seeing you again at Pure Aesthetics!