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Pure Carpet Care

Carpet cleaning service · New Brunswick, NJ · reviewed since 2012

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%93+50.7Reliability 24%89+21.6Value 14%100+14.1Replies to reviews 7%72+5.1Craft & service penalty99−0.1Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#131 of 175 carpet cleaningPosition by Experts Score among all companies we track in this category. · better than 25%
4.9 ★★★★★ 141 Google reviews · 18 photos
97%five-star reviews
4.90★last 12 monthsAverage stars on reviews from the last 12 months only.
1.4%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
23%reviews answered by the owner
$306typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Pure Carpet Care at a glance

Google reviewers rate Pure Carpet Care 4.9 out of 5 based on 141 reviews, with the owner responding to 23 percent of them. Customers frequently praise the company for punctuality, professional communication, fair pricing, and effective removal of stains and odors from carpets and upholstery. However, a small number of low-star reviews criticize the business for last-minute cancellations, price changes after scheduling, and perceived rudeness or incomplete cleaning results.

  • Google rating: 4.9 out of 5 from 141 reviews (97% five-star).
  • Reviews on this page: 141 Google reviews (124 with written comments, 2 with photos).
  • Owner responses: the business replied to 23% of reviews.
  • Most recent review: November 2, 2026.
  • Service: Carpet Cleaning serving New Brunswick, New Jersey.

Data from Google, last updated November 2, 2026.

Score profile vs other carpet cleaning

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction93Reliability89Craft & service99Value100Momentum100Replies to reviews72Satisfaction: 93 (median 96)Reliability: 89 (median 96)Craft & service: 99 (median 99)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 72 (median 84)
Pure Carpet CareCarpet Cleaning median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Pure Carpet Care: 93/100 on this factor. Category median: 96.A
93
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Pure Carpet Care: 89/100 on this factor. Category median: 96.A
89
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Pure Carpet Care: 99/100 on this factor. Category median: 99.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Pure Carpet Care: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Pure Carpet Care: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Pure Carpet Care: 72/100 on this factor. Category median: 84.B
72

Bar = this company · dark tick = category median.

Star ratings

141 Google reviews we collected

  • 5 stars13797%
  • 4 stars11%
  • 3 stars00%
  • 2 stars11%
  • 1 star21%

Praise vs complaints

Phrases our text analysis found in 124 written reviews

  • Praise24798%
  • Complaints52%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1953%
  • Reasonable1747%
  • Overpriced00%
  • Not sure00%
$306+18% vs typical carpet cleaning

Middle half of what 29 customers paid ($233–$334) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude7229%
  • Quality & results6425%
  • Would recommend3313%
  • Speed & response3213%
  • Price & value2610%
  • Honesty & trust146%
  • Communication114%

What customers talk about

We read 124 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “He arrived on time, communication was excellent, and the entire job was handled professionally from start to finish.”
  • “Doren, the owner, did an excellent job cleaning the carpets and cubicles throughout our office.”
    “Worst service ever.”
  • “I will definitely recommend to my friends and family.”
  • “They are always on time, perform an outstanding job and will work with you on the scheduling of your appointment.”
  • “He was friendly, punctual, professional, and very knowledgeable, and his pricing was more than fair.”
    “Does not stick to quoted price and up sells - avoid”
  • “He’s professional, friendly, and honest — a rare combination these days.”
  • “Explained the process and helped answer questions for me.”

People customers mention

  • Doren 24 reviews
  • Job 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Pure Carpet Care for 4 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

GailLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

Doren is exceptional! He had been cleaning our carpets and upholstery for several years. He takes pride in his work and the results reflect it.

Paid $350–400Great priceUpholstery cleaning
Sherry6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I am beyond pleased with the service. It was easy to schedule an appointment. Prices were good, arrived at the top of the window time provided and provided great customer service. The carpet looks AMAZING! Happy to support a local business owner and will use there services again.

Paid $300–350Reasonable priceCarpet steam cleaning
RobertLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I highly recommend Pure Carpet Care. They are extremely friendly and very helpful. My carpets always look the best when they are done cleaning them. Thanks again for another great job!!

Paid $300–350Reasonable priceGeneral carpet cleaning
Sonia6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Doren was amazing. On time. Super professional. We had house work going on but he worked around it. I will definitely be using him for all my upholstery cleaning for the future.

Paid $200–250Reasonable priceUpholstery cleaningService not listed
Kenia5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Pure Carpet Care will continue to be my first choice for carpet and upholstery cleaning service. I have been happily using their services since 2015. They are always on time, perform an outstanding job and will work with you on the scheduling of your appointment.

Paid $300–350Great priceGeneral carpet cleaning
Michelle7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Doren from Pure Carpet Care handled my carpet steam cleaning with excellent, professional and extremely courteous service. Explained the process and helped answer questions for me. I will definitely recommend to my friends and family.

Paid $250–300Reasonable priceCarpet steam cleaningArea rug cleaning

Photos

Customer reviews

4.9 ★★★★★ 141 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Dean Smith3 reviewsTotal number of Google reviews Dean has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

HIRE THEM!!! Great experience, great service, great price. Safe yourself time and hassle, do not rent the do it yourself machines. Hire Doren and Pure Carpet Care! They will take the best care of you, your carpets and upholstery items.

Gail BrownLocal Guide · 15 reviewsTotal number of Google reviews Gail has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Doren is exceptional! He had been cleaning our carpets and upholstery for several years. He takes pride in his work and the results reflect it.

  • Price assessment: Great price
  • Price: $350–400
  • Services: Upholstery cleaning
Response from the owner · 2 years ago

Thanks for sharing your Pure Carpet Care experience with us — we are glad it was a positive one!

Sherry Clark6 reviewsTotal number of Google reviews Sherry has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I am beyond pleased with the service. It was easy to schedule an appointment. Prices were good, arrived at the top of the window time provided and provided great customer service. The carpet looks AMAZING! Happy to support a local business owner and will use there services again.

  • Price assessment: Reasonable price
  • Price: $300–350
  • Services: Carpet steam cleaning
Robert HoeglerLocal Guide · 19 reviewsTotal number of Google reviews Robert has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I highly recommend Pure Carpet Care. They are extremely friendly and very helpful. My carpets always look the best when they are done cleaning them. Thanks again for another great job!!

  • Price assessment: Reasonable price
  • Price: $300–350
  • Services: General carpet cleaning
Sonia Silva6 reviewsTotal number of Google reviews Sonia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Doren was amazing. On time. Super professional. We had house work going on but he worked around it. I will definitely be using him for all my upholstery cleaning for the future.

  • Price assessment: Reasonable price
  • Price: $200–250
  • Services: Upholstery cleaning, Service not listed
Michael Davidson1 reviewTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent work for a good price. Made a carpet in bad shape look new.

Zoly PuskasLocal Guide · 59 reviewsTotal number of Google reviews Zoly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

⭐⭐⭐⭐⭐ Highly recommend Pure Carpet Care! Doren, the owner, did an excellent job cleaning the carpets and cubicles throughout our office. His 20+ years of experience definitely shows in the quality of his work. He arrived on time, communication was excellent, and the entire job was handled professionally from start to finish. Our carpets and cubicles came out clean, fresh, and looking great. As the owner of a moving company, I know how important quality service, reliability, and good communication are. I will definitely be recommending Pure Carpet Care to our customers who need professional carpet cleaning. Thank you, Doren, for the outstanding work! ⭐️⭐️⭐️⭐️⭐️

Kenia Camacho5 reviewsTotal number of Google reviews Kenia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Pure Carpet Care will continue to be my first choice for carpet and upholstery cleaning service. I have been happily using their services since 2015. They are always on time, perform an outstanding job and will work with you on the scheduling of your appointment.

  • Price assessment: Great price
  • Price: $300–350
  • Services: General carpet cleaning
  • Services: General carpet cleaning
Michelle Arroyo7 reviewsTotal number of Google reviews Michelle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Doren from Pure Carpet Care handled my carpet steam cleaning with excellent, professional and extremely courteous service. Explained the process and helped answer questions for me. I will definitely recommend to my friends and family.

  • Price assessment: Reasonable price
  • Price: $250–300
  • Services: Carpet steam cleaning, Area rug cleaning
Joanna Chae1 reviewTotal number of Google reviews Joanna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely satisfied with our carpet cleaning! There were stains, cooking odor, and a gym smell left behind by improper carpet cleaning from a different carpet cleaning company. Doren got rid of all the stains and the odor, so I couldn’t be more pleased!

  • Price assessment: Great price
  • Price: $250–300
  • Services: Carpet steam cleaning

Pure Carpet Care on Google Maps →

Business details