Experts Reviews · Company report
Pure Carpet Care logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%93+50.7Reliability 24%89+21.6Value 14%100+14.1Replies to reviews 7%72+5.1Craft & service penalty99−0.1Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCORE

Pure Carpet Care

New Brunswick, NJ · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #131Position by Experts Score among all companies we track in this category. of 175 carpet cleaning · 4.9★ from 141 Google reviews

Report card

Percentile vs other carpet cleaning (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Pure Carpet Care is better than 93% of carpet cleaning.A
93
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Pure Carpet Care is better than 89% of carpet cleaning.A
89
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Pure Carpet Care is better than 99% of carpet cleaning.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Pure Carpet Care is better than 100% of carpet cleaning.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Pure Carpet Care is better than 100% of carpet cleaning.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Pure Carpet Care is better than 72% of carpet cleaning.B
72

Reviews for your job

Customers hired Pure Carpet Care for 4 kinds of job.

Pure Carpet Care for upholstery cleaning

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.12
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$300–350
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$183–$347
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 80/100.How Job match is calculatedBuilt only from reviews Google tagged “Upholstery cleaning”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#58 / 108
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 12 Google reviews tagged “Upholstery cleaning”

GailLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

Doren is exceptional! He had been cleaning our carpets and upholstery for several years. He takes pride in his work and the results reflect it.

Paid $350–400Great priceUpholstery cleaning
Sonia6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Doren was amazing. On time. Super professional. We had house work going on but he worked around it. I will definitely be using him for all my upholstery cleaning for the future.

Paid $200–250Reasonable priceUpholstery cleaningService not listed
Vanessa5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Easy, quick, and professional. Amazing work!

Paid $100–150Great priceCarpet steam cleaningUpholstery cleaning
Walter7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Doren did an outstanding job cleaning our dining chairs. He was friendly, punctual, professional, and very knowledgeable, and his pricing was more than fair. He deep cleaned all eight of our dining chairs efficiently, and they now smell fresh and look like new! His attention to detail and quality of work really…

Upholstery cleaning
Kristen4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Five stars, without question! I’ve been using this company for years and they never disappoint. The attention to detail is outstanding — they are thorough in a way that most services simply aren’t. On top of the incredible results, Doren is just a pleasure to work with. He’s professional, friendly, and honest — a…

Paid $300–350Great priceUpholstery cleaning
LauraLocal Guide · 67 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

As always, a terrific job! Super easy, friendly, does a great job! Highly recommend

Carpet steam cleaningUpholstery cleaning
ThaisLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

I had an excellent experience with Pure Carpet Care and highly recommend them. Doren cleaned my large WHITE six piece sectional, which had taken a beating from caring for a couple of sick pets. This type of service is very expensive, but his price was literally half of other estimates and the quality of work was…

Great priceUpholstery cleaning
Risa14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

The experience was easy and went great. Doren showed up on time, did a great job cleaning my two sectionals and honored the estimate.

Upholstery cleaning
KLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I was given the recommendation for Pure Carpet from a mom’s group and so grateful for the connection and recommendation. I have used Dorin’s services twice - Cleaning a sofa, chairs, stair runner, and a pet accident rug. I found Dorin to be incredibly professional, friendly, and good at his job. He was easy to have…

Paid $300–350Great priceCarpet steam cleaningUpholstery cleaning
Sean8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

5th time partnering with Pure Carpet. Simply the best. There is something to be said about knowing the job will get done correctly with no worries. Always outstanding service and a great human. We will be back.

Paid $300–350Great priceUpholstery cleaning
WilliamLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Doren D. was the best!! Unbelievable job. Carpets look amazing! Really tough jobs. Bad stains. Thank you again for all your help!!

Paid $300–350Great priceCarpet steam cleaningUpholstery cleaning
Stacey1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Dorian has been cleaning our carpets for years. He's professional and efficient, and has always managed to get out stains that I thought were permanent. I would highly recommend him.

Reasonable priceCarpet steam cleaningUpholstery cleaningGeneral carpet cleaning

Price

$306+18% vs typical carpet cleaning

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 53%Reasonable 47%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Carpet steam cleaning28$170–$334
Upholstery cleaning12$183–$347
General carpet cleaning10$170–$334
Area rug cleaning5$170–$447

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