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Pure Natur Salon & Spa

Hair salon · O'Fallon, IL · reviewed since 2014

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%79+19.2Value 14%100+14.1Replies to reviews 7%42+3Craft & service penalty98−0.2Experts Score= 84Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.84SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#50 of 101 hair salonsPosition by Experts Score among all companies we track in this category. · better than 51%
4.9 ★★★★★ 1,015 Google reviews · 24 photos
95%five-star reviews
4.88★last 12 monthsAverage stars on reviews from the last 12 months only.
3.5%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
31%reviews answered by the owner
$103typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Pure Natur Salon & Spa at a glance

Customers frequently praise the salon's friendly staff, attentive communication, and high-quality results for haircuts, color, facials, and massages. Recurring themes include stylists taking time to listen to specific requests and providing thorough consultations. However, several low-star reviews cite significant discrepancies between requested styles and final outcomes, along with complaints about unexpected price increases, last-minute appointment cancellations, and occasional punctuality issues.

  • Google rating: 4.9 out of 5 from 1,015 reviews (95% five-star).
  • Reviews on this page: 1,015 Google reviews (788 with written comments, 52 with photos).
  • Owner responses: the business replied to 31% of reviews.
  • Most recent review: October 26, 2026.
  • Service: Hair Salon serving O'Fallon, Illinois.

Data from Google, last updated October 26, 2026.

Score profile vs other hair salons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction88Reliability79Craft & service98Value100Momentum100Replies to reviews42Satisfaction: 88 (median 88)Reliability: 79 (median 84)Craft & service: 98 (median 98)Value: 100 (median 97)Momentum: 100 (median 100)Replies to reviews: 42 (median 47)
Pure Natur Salon & SpaHair Salons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Pure Natur Salon & Spa: 88/100 on this factor. Category median: 88.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Pure Natur Salon & Spa: 79/100 on this factor. Category median: 84.B
79
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Pure Natur Salon & Spa: 98/100 on this factor. Category median: 98.A
98
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Pure Natur Salon & Spa: 100/100 on this factor. Category median: 97.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Pure Natur Salon & Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Pure Natur Salon & Spa: 42/100 on this factor. Category median: 47.C
42

Bar = this company · dark tick = category median.

Star ratings

1,015 Google reviews we collected

  • 5 stars96595%
  • 4 stars202%
  • 3 stars30%
  • 2 stars91%
  • 1 star182%

Praise vs complaints

Phrases our text analysis found in 788 written reviews

  • Praise78696%
  • Complaints324%

Price

What customers reported paying

$103+77% vs typical hair salons

Middle half of what 263 customers paid ($71–$171) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude29236%
  • Quality & results23328%
  • Would recommend13917%
  • Communication638%
  • Speed & response354%
  • Price & value283%
  • Honesty & trust283%

What customers talk about

We read 788 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “All of the staff are super friendly and professional.”
  • “She does such an amazing job, is a top-notch stylist, and is the sweetest person.”
    “That was frustrating because now my hair was damaged and not nearly as blond as I had intended.”
  • “I have never had a bad experience and would recommend her to anyone.”
    “I noticed a salon specialist by the name of Rae was Highly recommended for color.”
  • “Amazing communication and very sociable, great to talk to.”
  • “Chris was friendly, efficient and very concerned for my comfort.”
    “One Saturday I was delayed because of an accident on the highway.”
  • “The experience was a good one and worth the money spent”
    “A little more pricey then what I was used to paying but overall I liked it.”
  • “She was honest about the color I chose ,and with her knowledge and expertise we stay with the red.”

People customers mention

  • Murl 30 reviews
  • Aveda 25 reviews
  • Amanda 23 reviews
  • Ava 23 reviews
  • Heather 19 reviews
  • Stevie 18 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Pure Natur Salon & Spa for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

ErianneLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 hours ago★

Requested something and left with something not nearly close to what I requested! ☹️Stylist was nice and all but for almost $300 I won’t be returning!

Customer photo from Erianne's review
Paid $200+HaircutBlowdryHair coloring
CathyLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Amazing salon been going here for years and Murl is the master of color and cut, and leaves you feeling like a rock star! His special gift is making you feel like you are his only client when you are with him, and gives you his full attention. All of the staff are super friendly and professional. Highly recommend!…

Customer photo from Cathy's review
Paid $200+Shampoo & conditioningSkin treatmentsHaircut
GabiLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Murl treated me so well. I’ve been looking for a new hairstylist since I’ve moved to the area and had yet to find one that fit all of my needs. (I’m pretty picky when it comes to my hairstylists.) We got to talking about me being a new mom, and he was such a great listener. He really treated me so well, and I left…

Paid $80–100Haircut
Shayla2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Hallie was kind (along with the beautiful ladies at reception) throughout the entire process, she checked in frequently, and kept me at ease the entire appointment. So at ease, I FELL ASLEEP! My skin felt and looked amazing after my facial and I don’t think my body has been that relaxed since I was born lol. 10/10 WILL be back to see you guys!

Paid $180–200Skin treatmentsService not listed
David7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great facial and full body massage. Could not have imagined the detailed attention with facial. Face looks so much healthier. Relaxing massage perfect. RB

Paid $180–200Skin treatments
Kimberly4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We love Amanda! She’s seriously a 10/10 every single time! She does such an amazing job, is a top-notch stylist, and is the sweetest person. We always leave loving the haircut/color and couldn’t recommend her more!

Paid $60–80HaircutHairstylingHair highlighting

Photos

Customer reviews

4.9 ★★★★★ 1,015 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Erianne OLocal Guide · 25 reviewsTotal number of Google reviews Erianne has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Requested something and left with something not nearly close to what I requested! ☹️Stylist was nice and all but for almost $300 I won’t be returning!

  • Price: $200+
  • Services: Haircut, Blowdry, Hair coloring
Cathy CLocal Guide · 29 reviewsTotal number of Google reviews Cathy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazing salon been going here for years and Murl is the master of color and cut, and leaves you feeling like a rock star! His special gift is making you feel like you are his only client when you are with him, and gives you his full attention. All of the staff are super friendly and professional. Highly recommend! Update: My first ever facial experience was amazing with Haley! I feel so rejuvenated and my skin is glowing. I already booked my 2nd session with her for next month!

  • Price: $200+
  • Services: Shampoo & conditioning, Skin treatments, Haircut, Hairstyling, Balayage
  • Atmosphere: Relaxing, Modern
  • Maintenance: Pristine
Gabi SundquistLocal Guide · 34 reviewsTotal number of Google reviews Gabi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Murl treated me so well. I’ve been looking for a new hairstylist since I’ve moved to the area and had yet to find one that fit all of my needs. (I’m pretty picky when it comes to my hairstylists.) We got to talking about me being a new mom, and he was such a great listener. He really treated me so well, and I left feeling like a new woman. On top of that, he truly gave me exactly the look I was hoping for. He took the time to truly understand my hair, my needs, and me. (Plus the scalp massage was out of this world.) And I finally feel like myself again (hair wise) since having my baby a year and some ago. I cannot recommend him and the whole Pure Natur family enough.

  • Price: $80–100
  • Services: Haircut
  • Atmosphere: Relaxing, Modern, Cozy
  • Maintenance: Pristine
Megan Punches3 reviewsTotal number of Google reviews Megan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

A very good experience coming here, versus not having been in a salon for over 15 years! It made me feel more confident in my hair, that what I've felt in years! Thank you Amanda!! I can't wait until my next appointment!

  • Services: Haircut
  • Atmosphere: Relaxing
  • Maintenance: Pristine
Shayla Walker2 reviewsTotal number of Google reviews Shayla has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Hallie was kind (along with the beautiful ladies at reception) throughout the entire process, she checked in frequently, and kept me at ease the entire appointment. So at ease, I FELL ASLEEP! My skin felt and looked amazing after my facial and I don’t think my body has been that relaxed since I was born lol. 10/10 WILL be back to see you guys!

  • Price: $180–200
  • Services: Skin treatments, Service not listed
  • Atmosphere: Relaxing, Modern
  • Maintenance: Pristine
David Brown7 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great facial and full body massage. Could not have imagined the detailed attention with facial. Face looks so much healthier. Relaxing massage perfect. RB

  • Price: $180–200
  • Services: Skin treatments
  • Atmosphere: Relaxing
  • Maintenance: Pristine
Kimberly Bingheim4 reviewsTotal number of Google reviews Kimberly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We love Amanda! She’s seriously a 10/10 every single time! She does such an amazing job, is a top-notch stylist, and is the sweetest person. We always leave loving the haircut/color and couldn’t recommend her more!

  • Price: $60–80
  • Services: Haircut, Hairstyling, Hair highlighting
  • Atmosphere: Relaxing, Modern
  • Maintenance: Pristine
Nick Schnarre7 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Heather did a fantastic job!

Response from the owner · 7 years ago

Nick, Thank you for the review, we love seeing you when you are in the salon and we are all so happy to have you as part of the the Pure Natur family!! We look forward to seeing you again very soon! -Pure Natur

Debra Paine3 reviewsTotal number of Google reviews Debra has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I absolutely love my hair. Ava does amazing work and gives great suggestions that work best for my hair. I have never had a bad experience and would recommend her to anyone. She is friendly, kind and knowledgeable.

  • Services: Haircut, Balayage
Rebecca NannaLocal Guide · 23 reviewsTotal number of Google reviews Rebecca has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Always the best service from the best stylist!

  • Price: $80–100
  • Services: Shampoo & conditioning, Haircut, Hairstyling, Blowdry
Response from the owner · 7 years ago

Rebecca, We were all so happy to see you again! You looked amazing, we are all looking forward to seeing you again soon! -Pure Natur

Pure Natur Salon & Spa on Google Maps →

Business details