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REAP Financial

Financial planner · Austin, TX · reviewed since 2012

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%94+22.8Value 14%91+12.9Replies to reviews 7%86+6.1Craft & service penalty87−1.3Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#44 of 66 retirement planningPosition by Experts Score among all companies we track in this category. · better than 34%
4.9 ★★★★★ 166 Google reviews · 23 photos
97%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
96%reviews answered by the owner
Oct 2026latest review

REAP Financial at a glance

Google reviewers rate REAP Financial 4.9 out of 5 based on 166 reviews, with the owner responding to 96% of feedback. Clients frequently praise the firm for comprehensive financial planning, tax preparation, estate guidance, and Medicare assistance, noting that staff members are knowledgeable, responsive, and thorough in their communication. However, some lower-rated reviews criticize the initial consultation experience, describing interactions as rude or dismissive toward clients without significant assets, and one client expressed frustration regarding advisor assignment policies.

  • Google rating: 4.9 out of 5 from 166 reviews (97% five-star).
  • Reviews on this page: 166 Google reviews (159 with written comments).
  • Owner responses: the business replied to 96% of reviews.
  • Most recent review: October 29, 2026.
  • Service: Retirement Planner serving Austin, Texas.

Data from Google, last updated November 1, 2026.

Score profile vs other retirement planning

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction95Reliability94Craft & service87Value91Momentum100Replies to reviews86Satisfaction: 95 (median 97)Reliability: 94 (median 98)Craft & service: 87 (median 100)Value: 91 (median 100)Momentum: 100 (median 100)Replies to reviews: 86 (median 51)
REAP FinancialRetirement Planning median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.REAP Financial: 95/100 on this factor. Category median: 97.A
95
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.REAP Financial: 94/100 on this factor. Category median: 98.A
94
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.REAP Financial: 87/100 on this factor. Category median: 100.A
87
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.REAP Financial: 91/100 on this factor. Category median: 100.A
91
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.REAP Financial: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.REAP Financial: 86/100 on this factor. Category median: 51.A
86

Bar = this company · dark tick = category median.

Star ratings

166 Google reviews we collected

  • 5 stars16197%
  • 4 stars11%
  • 3 stars11%
  • 2 stars11%
  • 1 star21%

Praise vs complaints

Phrases our text analysis found in 159 written reviews

  • Praise23199%
  • Complaints21%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price220%
  • Reasonable440%
  • Overpriced00%
  • Not sure440%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude7934%
  • Speed & response5423%
  • Quality & results3314%
  • Would recommend2812%
  • Communication2310%
  • Honesty & trust125%
  • Price & value42%

What customers talk about

We read 159 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I’ve also appreciated the helpful services Reap can facilitate, either in-house or through trusted providers who take care of their clients, including…”
  • “Day to day interaction is through the staff, in particular with Amy Munley, who have been nothing but fast, responsive and determined in accomplishing my goals.”
  • “Nora was especially knowledgeable and took the time to thoroughly explain our specific tax obligations related to the sale.”
  • “I highly recommend REAP Financial to anyone needing financial or retirement planning .”
  • “She is extremely knowledgeable and explains everything to her clients.”
  • “…the helpful services Reap can facilitate, either in-house or through trusted providers who take care of their clients, including legal assistance wit…”
  • “on Medicare today and felt a great deal of relief afterwards!”

People customers mention

  • Leah 19 reviews
  • Newman 18 reviews
  • Munley 12 reviews
  • Chris 11 reviews
  • Cooley 11 reviews
  • Rowe 10 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired REAP Financial for 7 kinds of job. Pick one to see what they paid and said.

Recent reviews

Valerie6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 days ago★★★★★

REAP always provides excellent service and advise. Sandra and staff are professional and caring.

Jeff3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Class act. Very professional. Really appreciate the way REAP has treated my family. Encompassing strategies around legacy planning, asset protection, and reducing tax liability. Strongly recommended!

Mike2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I have used Reap for over a decade and have been very happy with the financial planning solutions they have provided and the results we have achieved. I’ve also appreciated the helpful services Reap can facilitate, either in-house or through trusted providers who take care of their clients, including legal…

Reasonable priceFinancial planEstate planningRetirement savings consulting
LindaLocal Guide · 35 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I can't say enough about the support we got from the Reap Team member, Nora Torres-Rosas! She worked with me on 3 years worth of tax issues we had. Her professional advice and ability to read through the IRS tax language was amazing. I couldn't have filed the amendments without her help!! The peace of mind doing…

Tax planning
Russell9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Nora (REAP Tax Liaison) offered to review my 2025 personal tax review with special attention to our real estate investments and found a few items that my CPA missed while preparing our taxes this year. These items impacted the taxes I owed so we were able to correct them before submitting to IRS. Thanks to Nora…

Financial planInsurance purchase consultingEstate planning
PaulaLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Justine has been an excellent help to me when I changed jobs and had to reevaluate my 401K Contribution. With her and Leah's help I feel confident in my retirement plan in a few years!

Retirement savings consultingInvestment advising

Photos

Customer reviews

4.9 ★★★★★ 166 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Valerie Steele6 reviewsTotal number of Google reviews Valerie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

REAP always provides excellent service and advise. Sandra and staff are professional and caring.

Response from the owner · a year ago

Thank you, Valerie, for the kind words. It is a pleasure to serve you and Harold.

Jeff Lindner3 reviewsTotal number of Google reviews Jeff has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Class act. Very professional. Really appreciate the way REAP has treated my family. Encompassing strategies around legacy planning, asset protection, and reducing tax liability. Strongly recommended!

Mike ATX_392 reviewsTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have used Reap for over a decade and have been very happy with the financial planning solutions they have provided and the results we have achieved. I’ve also appreciated the helpful services Reap can facilitate, either in-house or through trusted providers who take care of their clients, including legal assistance with estate-planning matters, Medicare guidance, and, most recently, a tax analysis for the sale of a rental property. For the tax analysis, we worked with Nora Torres-Rosas at Reap. Nora was especially knowledgeable and took the time to thoroughly explain our specific tax obligations related to the sale. We very much appreciated her patience and her ability to explain the IRS rules in a way that was easy to understand, allowing us to confidently make appropriate estimated tax payments.

  • Price assessment: Reasonable price
  • Services: Financial plan, Estate planning, Retirement savings consulting, Investment advising, Tax planning
Response from the owner · a month ago

Mike, thank you for trusting REAP for more than a decade! We’re so glad Nora and our team have been able to provide helpful guidance through so many important financial decisions. We truly appreciate your kind words and continued confidence in REAP.

Linda NelleLocal Guide · 35 reviewsTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I can't say enough about the support we got from the Reap Team member, Nora Torres-Rosas! She worked with me on 3 years worth of tax issues we had. Her professional advice and ability to read through the IRS tax language was amazing. I couldn't have filed the amendments without her help!! The peace of mind doing this with secure files exchanges and follow up messages made me sleep better too!! Thank you SO much!!

  • Services: Tax planning
Response from the owner · a month ago

Linda, thank you so much for sharing your experience. We’re thrilled to hear how helpful Nora was in navigating your tax issues. We’re grateful for your trust in the REAP team!

Russell Carter9 reviewsTotal number of Google reviews Russell has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Nora (REAP Tax Liaison) offered to review my 2025 personal tax review with special attention to our real estate investments and found a few items that my CPA missed while preparing our taxes this year. These items impacted the taxes I owed so we were able to correct them before submitting to IRS. Thanks to Nora for her attention to detail and the attention to her customer.

  • Services: Financial plan, Insurance purchase consulting, Estate planning, Retirement savings consulting, Investment advising, Tax planning, Wealth management
Response from the owner · 2 months ago

Russell, thank you so much for sharing your experience! We’re thrilled Nora was able to provide such thoughtful and detailed support. We truly appreciate your trust in REAP and are grateful to be part of your financial journey.

Paula LerashLocal Guide · 15 reviewsTotal number of Google reviews Paula has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Justine has been an excellent help to me when I changed jobs and had to reevaluate my 401K Contribution. With her and Leah's help I feel confident in my retirement plan in a few years!

  • Services: Retirement savings consulting, Investment advising
Response from the owner · 2 months ago

Paula, thank you for sharing your experience! We’re so glad Justine and Leah helped provide confidence in your retirement plan.

Susan D.4 reviewsTotal number of Google reviews Susan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

There were some snags on my former employers end (they failed to tell me they had changed 401(k) providers, they refused to sign needed paperwork, etc.), and Kate Newman persevered through it all, finding where my funds have gone, dealing with red tape, and finally, getting my funds invested in my Fidelity account. She has been awesome to work with, and I look forward to many years of working with her and Chris Hundl!

Response from the owner · 2 months ago

Susan, thank you for taking your time to share your experience with Kate Newman and Chris Hundl. We are so glad Kate was able to be of assistance.

Wes Anderson6 reviewsTotal number of Google reviews Wes has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have had several financial advisors over the years, but I found REAP Financial in 2015 and couldn't be happier with both their service and with the productivity of my accounts. I have spoken with several of their excellent and knowledgeable advisors and leaned heavily on their advice for all my financial needs. Recently, after selling a high valued piece of property I needed to determine the capital gains tax implications. I was able to work with Tax Liaison Nora Torres-Rosas and decide how much of the gains I could reinvest and how much I needed to keep in reserve for the IRS. Day to day interaction is through the staff, in particular with Amy Munley, who have been nothing but fast, responsive and determined in accomplishing my goals. I highly recommend REAP Financial to anyone needing financial or retirement planning .

  • Services: Financial plan, Insurance purchase consulting, Estate planning, Retirement savings consulting, Investment advising, Tax planning
Response from the owner · 3 years ago

Wes, Thank you for taking the time to share your experience with Amy and our team here at REAP!

Denise BrownLocal Guide · 41 reviewsTotal number of Google reviews Denise has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The staff at REAP are absolutely amazing. I would recommend Leah and her financial savvy skills to anyone interested in financial planning. She is extremely knowledgeable and explains everything to her clients. Amy is also extremely knowledgeable patient and through. The staff here are amazingly accommodating, helpful, and always in tune to your retirement needs. No question is ever not answered. Top notch service. Highly recommend Leah and Amy and Miss Justine. 👍👍👍 Miss Justine is always so polite, pleasant, and extremely courteous with follow ups...LOVE all the staff. Excellent Customer Service!

Response from the owner · 3 years ago

Denise, Thank you for taking the time to share your experience with Leah, Amy & the team here at REAP!

Briana Ballenger5 reviewsTotal number of Google reviews Briana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

REAP Financial has been such an amazing experience for our family. Their team TEAM works closely with you to illustrate your family’s financial portfolio to protect your future & provide you with a peace of mind. Thank you Mariah, Lata, Chris H. & the rest of their team for taking such great care of our family’s needs!

Response from the owner · 2 months ago

Thank you for taking the time to share your experience with Chris, Mariah, Lata and the team here at REAP!

REAP Financial on Google Maps →

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