Analyzing 7,292,6197.3M ReviewsFor 20,64520.6K Experts

Experts Reviews · Company report
REAP Financial logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%94+22.8Value 14%91+12.9Replies to reviews 7%86+6.1Craft & service penalty87−1.3Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

REAP Financial

Austin, TX · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #44Position by Experts Score among all companies we track in this category. of 66 retirement planning · 4.9★ from 166 Google reviews

📞 Call (512) 249-7300Request a call backWebsite ↗

Report card

Percentile vs other retirement planning (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.REAP Financial is better than 95% of retirement planning.A
95
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.REAP Financial is better than 94% of retirement planning.A
94
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.REAP Financial is better than 87% of retirement planning.A
87
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.REAP Financial is better than 91% of retirement planning.A
91
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.REAP Financial is better than 100% of retirement planning.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.REAP Financial is better than 86% of retirement planning.A
86

Reviews for your job

Customers hired REAP Financial for 7 kinds of job.

REAP Financial for financial plan

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.10
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 87/100.How Job match is calculatedBuilt only from reviews Google tagged “Financial plan”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#20 / 35
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 10 Google reviews tagged “Financial plan”

Mike2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I have used Reap for over a decade and have been very happy with the financial planning solutions they have provided and the results we have achieved. I’ve also appreciated the helpful services Reap can facilitate, either in-house or through trusted providers who take care of their clients, including legal…

Reasonable priceFinancial planEstate planningRetirement savings consulting
Russell9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Nora (REAP Tax Liaison) offered to review my 2025 personal tax review with special attention to our real estate investments and found a few items that my CPA missed while preparing our taxes this year. These items impacted the taxes I owed so we were able to correct them before submitting to IRS. Thanks to Nora…

Financial planInsurance purchase consultingEstate planning
Wes6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

I have had several financial advisors over the years, but I found REAP Financial in 2015 and couldn't be happier with both their service and with the productivity of my accounts. I have spoken with several of their excellent and knowledgeable advisors and leaned heavily on their advice for all my financial needs.…

Financial planInsurance purchase consultingEstate planning
Elizabeth5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Working with Justin S. at REAP Financial has completely transformed our outlook as we quickly approach retirement. Justin’s expertise, combined with the incredibly efficient, professional, and friendly support from the client specialist team—Ashley L., Bernadette M., and Lata W.—makes us feel completely valued and…

Financial planRetirement savings consultingInvestment advising
JamesinTXLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Even though I had a financial planner all my life to help get to where I got, come retirement time, I needed help to get me where I wanted to go. Leah and her team helped me feel more confident in the numbers I was calculating and the came up with a plan going forward. Questions were answered to help me clearly…

Financial planRetirement savings consultingInvestment advising
Will14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I have dealt with REAP particularly Lata On many financial ventures past few years and everything has always been to plan. Cheers,Will

Great priceFinancial plan
David8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

We cannot speak more highly of REAP Financial and we can't imagine our financial security without their wonderful services. Chris Hundl, Brynn Martinez and Kate Newman are wonderful!

Not sureFinancial planRetirement savings consultingInvestment advising
Steve3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

REAP Financial has been managing my retirement needs for many years. Now that I am actually retired, all the planning has worked well. Brynn Martinez has always been prompt in response to my questions and documentation on my transition has always been thorough and well explained. Thanks for being there.

Reasonable priceFinancial plan
Jeri3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I highly recommend REAP Financial. Their attention to detail, updates and informational changes are constantly shared not to mention the outstanding customer service they provide. Working with Chris, Mariah and Lata is always a pleasure and know I and my accounts are in good hands. Thank you REAP Financial!

Not sureFinancial planRetirement savings consultingInvestment advising
SuzanneLocal Guide · 31 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

REAP has managed our retirement for 7 years now and we've had excellent results and are highly confident in their ability to manage our funds The staff is super responsive. When Mom passed, she had a lot of different accounts, policies and claims, and they helped us navigate the mountains of paperwork and the…

Reasonable priceFinancial plan

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 20%Reasonable 40%Overpriced 0%Not sure 40%

Jobs customers hired them for

JobReviewsCategory typical
Retirement savings consulting11—
Financial plan10—
Investment advising9—
Tax planning5—
Estate planning3—
Insurance purchase consulting3—
Wealth management2—

Compare with

Wyntrill Financial logoWyntrill FinancialExperts Score 100Austin · 5.00★Archer Investment Management logoArcher Investment ManagementExperts Score 99Austin · 5.00★Echelon Financial logoEchelon FinancialExperts Score 99Austin · 5.00★