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Reflections Detailing

Car detailing service · Richfield, WI · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%81+19.6Value 14%100+14.1Replies to reviews 7%72+5.1Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#67 of 80 car detailing servicesPosition by Experts Score among all companies we track in this category. · better than 16%
4.9 ★★★★★ 342 Google reviews · 24 photos
96%five-star reviews
4.88★last 12 monthsAverage stars on reviews from the last 12 months only.
4.2%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
26%reviews answered by the owner
Oct 2026latest review

Reflections Detailing at a glance

Google reviewers rate Reflections Detailing 4.9 out of 5 based on 342 reviews, with the owner responding to 26 percent of feedback. Customers frequently praise the business for punctuality, clear communication, and thorough cleaning of interiors, exteriors, and window tints. However, several low-star reviews criticize the handling of Groupon packages, noting that carpets and seats were excluded from advertised full detailing services and that additional fees were charged unexpectedly.

  • Google rating: 4.9 out of 5 from 342 reviews (96% five-star).
  • Reviews on this page: 342 Google reviews (307 with written comments, 31 with photos).
  • Owner responses: the business replied to 26% of reviews.
  • Most recent review: October 9, 2026.
  • Service: Car Detailing Service serving Richfield, Wisconsin.

Data from Google, last updated October 26, 2026.

Score profile vs other car detailing services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

Satisfaction91Reliability81Craft & service100Value100Momentum100Replies to reviews72Satisfaction: 91 (median 96)Reliability: 81 (median 96)Craft & service: 100 (median 100)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 72 (median 100)
Reflections DetailingCar Detailing Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reflections Detailing: 91/100 on this factor. Category median: 96.A
91
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Reflections Detailing: 81/100 on this factor. Category median: 96.A
81
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Reflections Detailing: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Reflections Detailing: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Reflections Detailing: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Reflections Detailing: 72/100 on this factor. Category median: 100.B
72

Bar = this company · dark tick = category median.

Star ratings

342 Google reviews we collected

  • 5 stars33096%
  • 4 stars62%
  • 3 stars10%
  • 2 stars10%
  • 1 star41%

Praise vs complaints

Phrases our text analysis found in 307 written reviews

  • Praise45897%
  • Complaints133%

Topic share

How often each topic comes up in the written reviews

  • Quality & results16435%
  • Would recommend10823%
  • Staff & attitude7817%
  • Speed & response4510%
  • Price & value429%
  • Honesty & trust184%
  • Communication163%

What customers talk about

We read 307 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Did a great job detailing my car, looks/smells brand new.”
    “The worst of it is I bought a total of 3 washes to get my other cars detailed because I fell for the fake reviews and cant get a refund on the other 2.”
  • “Highly recommend, they take great pride in their work.”
    “10/10 would NOT recommend”
  • “He always provides the greatest products and services with professionalism.”
  • “Reflections was able to schedule my appointment quickly, and I could pick up my car the same day.”
  • “They did a full detail for a reasonable price and very promptly.”
  • “My car is a 2007, and I genuinely don’t think it has looked this good since I drove it off the lot.”
    “And I would not trust this place with my family.”
  • “He’s great with communication and never settles for anything less than perfection.”

People customers mention

  • Hamdan 32 reviews
  • Hamden 6 reviews
  • Milwaukee 6 reviews
  • Groupon 4 reviews
  • Civic 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Reflections Detailing for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Brad8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I’ve been taking all my vehicles to Hamdan and Reflections Detailing for over seven years now. He always provides the greatest products and services with professionalism. He’s great with communication and never settles for anything less than perfection.

Customer photo from Brad's reviewCustomer photo from Brad's review
Margaret7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Hamden is awesome to work with. He takes his business' reputation very seriously and personally makes sure you are happy with their services. Professional and easy to work with. Did a great job detailing the interior of my car. Highly recommend!

Jon4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I called on a Friday afternoon and they scheduled me for Monday morning, first thing. Windows were tinted in 30 minutes and they look amazing. Highly recommend, they take great pride in their work. I’m telling everyone!!

Brit2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Absolutely recommend! They did an amazing job detailing my car! It looks and feels brand new! You can tell they really take pride in their work and pay attention to all the little details. The service was great, communication was easy, and I couldn’t be happier with how my car turned out. I’ll definitely be coming back!! Thank you!

Jennifer13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Reflections was able to schedule my appointment quickly, and I could pick up my car the same day. They were able to clean years of a child, dog and camping trips out of cloth seats. I have not seen my car look this good since the day I bought it new. I will definitely use them again and highly recommend!

Tom8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Reflections has done my GTI a year ago and just took my S2000 today They did a complete detail, engine bay and all…. Highly recommend Reflections…. Very happy with the results Pricing was right in line Great job!!

Photos

Customer reviews

4.9 ★★★★★ 342 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Brad Rose8 reviewsTotal number of Google reviews Brad has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been taking all my vehicles to Hamdan and Reflections Detailing for over seven years now. He always provides the greatest products and services with professionalism. He’s great with communication and never settles for anything less than perfection.

Response from the owner · a week ago

Thank you, Brad, for your continued trust in Hamdan and the Reflections Detailing team over the past seven years! 🙏 We're grateful to have earned your loyalty and are delighted to hear you've consistently been happy with our service. Taking care of every vehicle as if it were our own is what we strive for, and your support means a lot to us. We look forward to keeping your vehicles looking their absolute best for years to come! 🚗✨

Margaret West7 reviewsTotal number of Google reviews Margaret has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Hamden is awesome to work with. He takes his business' reputation very seriously and personally makes sure you are happy with their services. Professional and easy to work with. Did a great job detailing the interior of my car. Highly recommend!

Response from the owner · 3 weeks ago

Thank you so much, Margaret! We truly appreciate your kind words and recommendation. We’re glad you had such a great experience with Hamdan and the team. Taking pride in our work and making sure every customer is happy with the results is extremely important to us. Thank you for trusting Reflections Detailing with your vehicle! 🙏✨

Jon Williams4 reviewsTotal number of Google reviews Jon has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I called on a Friday afternoon and they scheduled me for Monday morning, first thing. Windows were tinted in 30 minutes and they look amazing. Highly recommend, they take great pride in their work. I’m telling everyone!!

Response from the owner · 2 months ago

Thank you so much for the fantastic review, Jon! We’re thrilled we could get you scheduled quickly and have your windows tinted first thing Monday morning. It’s great to hear you’re happy with how they turned out! We truly appreciate your recommendation and your kind words about our work. Thank you for spreading the word about Reflections Detailing!

Kay Aaseby4 reviewsTotal number of Google reviews Kay has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great experience. My eight year old cat looks like new. I’ll be back.

Response from the owner · 2 months ago

Thank you so much for the wonderful review, Kay! We’re thrilled to hear that your eight-year-old car came out looking like new. It means a lot to know you were happy with the results, and we truly appreciate your trust in Reflections Detailing. We look forward to seeing you and your car again!

Brit Lippe2 reviewsTotal number of Google reviews Brit has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely recommend! They did an amazing job detailing my car! It looks and feels brand new! You can tell they really take pride in their work and pay attention to all the little details. The service was great, communication was easy, and I couldn’t be happier with how my car turned out. I’ll definitely be coming back!! Thank you!

Response from the owner · 2 months ago

Thank you so much for the fantastic review, Britt! We truly appreciate you recommending Reflections Detailing. We’re thrilled to hear that you’re so happy with the results and that your car looks and feels brand new again. Our team takes pride in delivering quality work, and your kind words mean a lot to us. We hope to see you again in the future!

Jennifer Taylor13 reviewsTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Reflections was able to schedule my appointment quickly, and I could pick up my car the same day. They were able to clean years of a child, dog and camping trips out of cloth seats. I have not seen my car look this good since the day I bought it new. I will definitely use them again and highly recommend!

Response from the owner · 2 months ago

Thank you, Jennifer, for your review! We truly appreciate you taking the time to support Reflections Detailing. We’re grateful for the opportunity to work on your vehicle and hope you were just as happy with the results. We look forward to serving you again!

Tom (Grinch)8 reviewsTotal number of Google reviews Tom has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Reflections has done my GTI a year ago and just took my S2000 today They did a complete detail, engine bay and all…. Highly recommend Reflections…. Very happy with the results Pricing was right in line Great job!!

Response from the owner · 3 months ago

Thank you so much for your continued trust, Tom! We truly appreciate you bringing both your GTI and your S2000 to us. It means a lot to know you were happy with the complete detail and engine bay service. We look forward to keeping your vehicles looking their best for years to come. Thanks again for your support!

Black Crayon7 reviewsTotal number of Google reviews Black has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Reflections is without question worth going to. Highly recommended! Could not be happier with how my brake calipers turned out. I would not hesitate bringing them more business and jobs down the line. Great turn around time and very friendly/professional establishment.

Response from the owner · 3 months ago

Thank you so much for the fantastic review! We're thrilled to hear you were happy with your brake calipers and your overall experience with us. Your recommendation and kind words about our turnaround time and customer service mean a great deal to our team. We truly appreciate your support and look forward to helping you with your future vehicles and projects!

Jeremy Guth4 reviewsTotal number of Google reviews Jeremy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I started at Acci-dent who I have worked with for years, but Mike there said Reflections might be able to address what I needed better, so he took my car there. They did a full detail for a reasonable price and very promptly. Hamdan went over the vehicle with me at pickup and it looked gorgeous. Would go again and send others as well.

Response from the owner · 3 months ago

Thank you so much for your wonderful review, Jeremy! We're honored Mike trusted us with your vehicle, and we're thrilled Hamdan and the team delivered the results you were looking for. It means a lot to hear you were happy with both the service and the finished detail. We truly appreciate your recommendation and look forward to taking care of your vehicle again in the future!

Natasha Randall9 reviewsTotal number of Google reviews Natasha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My car looked like it had been raising a family without telling me, which is especially concerning because I do not have children. Though it had been a while since I last got my car detailed, I had taken it to several other detailers in the past, and there were certain stains no one could get out. I had basically accepted them as part of the car’s history at that point. Reflections Car Detailing somehow got them out. My car is a 2007, and I genuinely don’t think it has looked this good since I drove it off the lot. I’m hard to impress, but I’m truly impressed by their work. Highly recommend!

Response from the owner · 4 months ago

Thank you so much, Natasha! Your review gave us a good laugh, and we're thrilled we could bring your car back to life. It's incredibly rewarding to hear that we were able to remove stains that had been there for years and make your 2007 vehicle look its best again. We truly appreciate your trust in our team and your recommendation. We look forward to helping keep your car looking amazing for years to come!

Reflections Detailing on Google Maps →

Business details