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Ritual Skin Spa

Facial spa · Milwaukee, WI · reviewed since 2025

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%98+57.5Reliability 26%96+25Value 15%100+15.2Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 84 spasPosition by Experts Score among all companies we track in this category. · better than 81%
5.0 ★★★★★ 30 Google reviews · 5 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
20%reviews answered by the owner
Jul 2026latest review

Ritual Skin Spa at a glance

Google reviewers rate Ritual Skin Spa five stars based on thirty reviews, highlighting services such as facials, sugaring, brow treatments, and spray tans. Customers frequently describe the environment as relaxing and praise the staff for being punctual, accommodating, and knowledgeable about skincare processes. The owner responded to twenty percent of the reviews, and no common criticisms emerged from the provided excerpts, which consistently emphasized comfort and professional care.

  • Google rating: 5.0 out of 5 from 30 reviews (100% five-star).
  • Reviews on this page: 30 Google reviews (29 with written comments, 1 with photos).
  • Owner responses: the business replied to 20% of reviews.
  • Most recent review: July 31, 2026.
  • Service: Spa serving Milwaukee, Wisconsin.

Data from Google, last updated November 3, 2026.

Score profile vs other spas

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.

Satisfaction98Reliability96Craft & service–Value100Momentum100Replies to reviews–Satisfaction: 98 (median 94)Reliability: 96 (median 93)Value: 100 (median 100)Momentum: 100 (median 100)
Ritual Skin SpaSpas median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Ritual Skin Spa: 98/100 on this factor. Category median: 94.A
98
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Ritual Skin Spa: 96/100 on this factor. Category median: 93.A
96
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Ritual Skin Spa: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Ritual Skin Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 67.–
–

Bar = this company · dark tick = category median.

Star ratings

30 Google reviews we collected

  • 5 stars30100%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 29 written reviews

  • Praise34100%
  • Complaints00%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price853%
  • Reasonable747%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Would recommend926%
  • Quality & results824%
  • Staff & attitude824%
  • Communication412%
  • Honesty & trust39%
  • Speed & response26%

What customers talk about

We read 29 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I strongly recommend Emily to anyone seeking facial treatments and professional skin care.”
  • “I really enjoyed the experience and Emily made me feel so welcomed ☺️ Overall, great experience!”
  • “I have experienced her services firsthand and have been impressed by her professionalism, expertise and welcoming atmosphere.”
  • “She’s reliable, easy to talk to, and always accommodating.”
  • “Her calming presence and genuine care create a peaceful atmosphere, making any nerves disappear as soon as I enter her treatment room.”
  • “I got the Brazilian (my first, would immediately do again), underarm, and eyelash lift.”

People customers mention

  • Emily 15 reviews
  • Brazilian 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Ritual Skin Spa for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

mia5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

I’ve gone to Emily two times for a Brazilian wax and I absolutely love the results I get! Book with her for a Brazilian!!

Reasonable priceBrazilian waxing
Angie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Emily is so kind and personable. She made me feel very comfortable and offered great care instructions. She’s very knowledgeable craft and definitely will be booking again!

Reasonable priceBikini waxing
Kathleen1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Emily is the best. She always makes me feel comfortable and works with my schedule, which I really appreciate. She’s reliable, easy to talk to, and always accommodating.

Great priceBikini waxing
Laurie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

I am writing this letter on behalf of Emily for her outstanding skincare and facial services. I have experienced her services firsthand and have been impressed by her professionalism, expertise and welcoming atmosphere. She is always attentive and knowledgeable. I strongly recommend Emily to anyone seeking facial treatments and professional skin care.

Great priceDermaplaningAnti-aging facial
ShirahLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

I am an enthusiastic customer of Emily and Ritual Skin Spa! My brows are always on point and she’s happy to make any adjustments. The atmosphere is so relaxing, and she always does a bit of acupressure and aromatherapy. Her facials are incredibly wonderful too. Congratulations to Emily on joining the ranks of women entrepreneurs!

Reasonable priceEyebrow waxingAnti-aging facialService not listed
Elise2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

She is incredibly thoughtful and put so much love and intention in every facial she does!! I literally ascend everytime!!

Photos

Customer reviews

5.0 ★★★★★ 30 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
mia uribe5 reviewsTotal number of Google reviews mia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve gone to Emily two times for a Brazilian wax and I absolutely love the results I get! Book with her for a Brazilian!!

  • Price assessment: Reasonable price
  • Services: Brazilian waxing
Response from the owner · 3 months ago

Thanks Mia!!

Angie Peiffer4 reviewsTotal number of Google reviews Angie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Emily is so kind and personable. She made me feel very comfortable and offered great care instructions. She’s very knowledgeable craft and definitely will be booking again!

  • Price assessment: Reasonable price
  • Services: Bikini waxing
Kathleen Lococo1 reviewTotal number of Google reviews Kathleen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Emily is the best. She always makes me feel comfortable and works with my schedule, which I really appreciate. She’s reliable, easy to talk to, and always accommodating.

  • Price assessment: Great price
  • Services: Bikini waxing
Laurie Jacobs4 reviewsTotal number of Google reviews Laurie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I am writing this letter on behalf of Emily for her outstanding skincare and facial services. I have experienced her services firsthand and have been impressed by her professionalism, expertise and welcoming atmosphere. She is always attentive and knowledgeable. I strongly recommend Emily to anyone seeking facial treatments and professional skin care.

  • Price assessment: Great price
  • Services: Dermaplaning, Anti-aging facial
Response from the owner · a year ago

Thank you Laurie! 😊

Shirah RLocal Guide · 13 reviewsTotal number of Google reviews Shirah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I am an enthusiastic customer of Emily and Ritual Skin Spa! My brows are always on point and she’s happy to make any adjustments. The atmosphere is so relaxing, and she always does a bit of acupressure and aromatherapy. Her facials are incredibly wonderful too. Congratulations to Emily on joining the ranks of women entrepreneurs!

  • Price assessment: Reasonable price
  • Services: Eyebrow waxing, Anti-aging facial, Service not listed
Elise2 reviewsTotal number of Google reviews Elise has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

She is incredibly thoughtful and put so much love and intention in every facial she does!! I literally ascend everytime!!

Jason Spring5 reviewsTotal number of Google reviews Jason has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love the new salon interior! Felt so relaxing and cozy! Amazing sugaring,facials and eyebrows! A must go, Emily is incredibly talented and I always leave feeling more confident, beautiful and relaxed ✨

  • Price assessment: Great price
  • Services: Eyebrow waxing, Sugaring, Spray tanning
Response from the owner · 10 months ago

Thank you Jason!!

Leah4 reviewsTotal number of Google reviews Leah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

the best of the BEST!!!

Aissa ZielinskiLocal Guide · 47 reviewsTotal number of Google reviews Aissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Emily is my go to girl when it comes to facials. Her services are so relaxing, the products are gentle but also smell good and I love the sound of the chimes when she begins our sessions. I always leave with my face glowing.

  • Price assessment: Great price
  • Services: Acne facial, Service not listed
Norbelis Hernández1 reviewTotal number of Google reviews Norbelis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Primera vez yendo a este lugar y sin duda alguna volveré! La chica que me atendió, Emily fue muy amable y me explicó cómo sería todo el procedimiento, no dolió para nada y el lugar es muy acogedor, me sentí cómoda y tranquila! 10/10

  • Services: Brazilian waxing

Ritual Skin Spa on Google Maps →

Business details