Analyzing 6,631,0606.6M ReviewsFor 18,52118.5K Experts

RoCo Aesthetics & Wellness logo

RoCo Aesthetics & Wellness

Cosmetics industry · Wentworth, NC · reviewed since 2024

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%97+67.2Reliability 31%95+29.2Experts Score= 96Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.96SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#10 of 30 wellness centersPosition by Experts Score among all companies we track in this category. · better than 69%
5.0 ★★★★★ 22 Google reviews · 2 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
32%reviews answered by the owner
Feb 2026latest review
📞 Call (833) 358-4106Request a call backWebsite ↗

RoCo Aesthetics & Wellness at a glance

Google reviewers rate RoCo Aesthetics & Wellness five stars based on twenty-two reviews, with the owner responding to thirty-two percent of comments. Clients describe services including facials, injectables, brow waxing, and lash treatments, noting the facility is clean and welcoming. Recurring themes highlight staff knowledge, punctuality, and detailed explanations of procedures and products. No common criticism appears in the provided excerpts, as all listed reviews are positive.

  • Google rating: 5.0 out of 5 from 22 reviews (100% five-star).
  • Reviews on this page: 22 Google reviews (16 with written comments, 1 with photos).
  • Owner responses: the business replied to 32% of reviews.
  • Most recent review: February 21, 2026.
  • Service: Wellness Center serving Wentworth, North Carolina.

Data from Google, last updated October 26, 2026.

Score profile vs other wellness centers

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

Satisfaction97Reliability95Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 97 (median 95)Reliability: 95 (median 92)Momentum: 100 (median 100)
RoCo Aesthetics & WellnessWellness Centers median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.RoCo Aesthetics & Wellness: 97/100 on this factor. Category median: 95.A
97
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.RoCo Aesthetics & Wellness: 95/100 on this factor. Category median: 92.A
95
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.RoCo Aesthetics & Wellness: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 81.–
–

Bar = this company · dark tick = category median.

Star ratings

22 Google reviews we collected

  • 5 stars22100%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 16 written reviews

  • Praise20100%
  • Complaints00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude840%
  • Would recommend735%
  • Quality & results210%
  • Communication210%
  • Honesty & trust15%

What customers talk about

We read 16 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Michelle was incredibly nice, patient, and made me feel completely comfortable from the moment I walked in.”
  • “I’m very happy with my visit and would absolutely recommend this place.”
  • “They’re honest, thorough, and they have top of the line product.”
  • “Chastity and Michelle are the nicest and explains each process and products in detail.”

People customers mention

  • Chasity 5 reviews
  • Michelle 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Brooke6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

This was my first time here and I had such a positive experience. Michelle was incredibly nice, patient, and made me feel completely comfortable from the moment I walked in. You can tell she really cares about her clients. I’m very happy with my visit and would absolutely recommend this place.

Danielle5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I love Roco Aesthetics. I've gotten my brows waxed and tinted, and I love that Roco has a large selection of color science products.

Salem2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Top notch experience! Clean, friendly, convenient and effective services! Nice to have these services available in Western Rockingham County!

KatieLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I absolutely love the girls at ROCO. I live in the Raleigh/Durham area and I travel out to ROCO for my injectables etc. They’re honest, thorough, and they have top of the line product. Michelle is highly knowledgable. I worked in a derm office for 7 years and I have seen many providers and I trust Michelle

DanielleLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I just love this little gem in Mayodan, hands down the best facials and eyelash lift/tint. Chastity and Michelle are the nicest and explains each process and products in detail.

Brandi1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I have done micro needling with Michelle and a facial with Chasity. Both are highly knowledgeable. The atmosphere is welcoming and relaxing. 100% recommend for all your skin care needs.

Compare with

Photos

Customer reviews

5.0 ★★★★★ 22 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Brooke Paul6 reviewsTotal number of Google reviews Brooke has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This was my first time here and I had such a positive experience. Michelle was incredibly nice, patient, and made me feel completely comfortable from the moment I walked in. You can tell she really cares about her clients. I’m very happy with my visit and would absolutely recommend this place.

Danielle Draper5 reviewsTotal number of Google reviews Danielle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I love Roco Aesthetics. I've gotten my brows waxed and tinted, and I love that Roco has a large selection of color science products.

Salem Nelson2 reviewsTotal number of Google reviews Salem has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Top notch experience! Clean, friendly, convenient and effective services! Nice to have these services available in Western Rockingham County!

Katie WillardLocal Guide · 14 reviewsTotal number of Google reviews Katie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I absolutely love the girls at ROCO. I live in the Raleigh/Durham area and I travel out to ROCO for my injectables etc. They’re honest, thorough, and they have top of the line product. Michelle is highly knowledgable. I worked in a derm office for 7 years and I have seen many providers and I trust Michelle

Danielle AbenesLocal Guide · 16 reviewsTotal number of Google reviews Danielle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I just love this little gem in Mayodan, hands down the best facials and eyelash lift/tint. Chastity and Michelle are the nicest and explains each process and products in detail.

Brandi1 reviewTotal number of Google reviews Brandi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have done micro needling with Michelle and a facial with Chasity. Both are highly knowledgeable. The atmosphere is welcoming and relaxing. 100% recommend for all your skin care needs.

Dr. Jerri Anne Hill9 reviewsTotal number of Google reviews Dr. has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent experiences with both Michelle and Chastity! Will definitely be going back!

Ben Huffman1 reviewTotal number of Google reviews Ben has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Come and get some spa treatment!

Ashton Haley1 reviewTotal number of Google reviews Ashton has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Everyone is so nice and professional. Highly recommend.

Dawn Harvell3 reviewsTotal number of Google reviews Dawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I went in for Botox!! Michele is great!! Awesome staff. Very knowledgeable! Greet service!!

RoCo Aesthetics & Wellness on Google Maps →

Business details