iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%95+23Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 97Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.97SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#36 of 125 electriciansiPosition by Experts Score among all companies we track in this category. · better than 72%
5.0★★★★★348 Google reviews · 24 photos
99%five-star reviews
4.93★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
100%reviews answered by the owner
$945typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Roth Electric, Inc. holds a 5.0 rating from 348 reviews, with the owner responding to all feedback. Customers frequently cite prompt scheduling, clear communication, and reasonable pricing for services including fixture installation, outlet repairs, and EV charger setups. Technicians are described as professional, efficient, and courteous, often leaving work areas clean. The primary criticism in lower-rated excerpts involves delayed follow-up on quotes, with one instance of a customer receiving no callback.
Google rating: 5.0 out of 5 from 348 reviews (99% five-star).
Reviews on this page: 348 Google reviews (322 with written comments, 13 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: October 31, 2026.
Service: Electrician serving Troy, Michigan.
Data from Google, last updated November 2, 2026.
Score profile vs other electricians
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: reliability.
Roth Electric, Inc.Electricians median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Roth Electric, Inc.: 96/100 on this factor. Category median: 94.A
96
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Roth Electric, Inc.: 95/100 on this factor. Category median: 93.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Roth Electric, Inc.: 100/100 on this factor. Category median: 98.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Roth Electric, Inc.: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Roth Electric, Inc.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Roth Electric, Inc.: 100/100 on this factor. Category median: 88.A
100
Bar = this company · dark tick = category median.
Star ratings
348 Google reviews we collected
5.0of 5
5 stars34499%
4 stars21%
3 stars10%
2 stars00%
1 star10%
Praise vs complaints
Phrases our text analysis found in 322 written reviews
100%praise
Praise909100%
Complaints30%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price1336%
Reasonable2261%
Overpriced00%
Not sure13%
$945+98% vs typical electricians
Middle half of what 27 customers paid ($228–$2.8k) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude20923%
Speed & response19021%
Quality & results14516%
Would recommend14316%
Price & value9711%
Communication9310%
Honesty & trust354%
What customers talk about
We read 322 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Prompt response and fixed issue quickly and professionally.”
“Great company and electricians - fast, efficient and fair.”
“Great experience with Jason and his team at Roth Electric.”
“Jason and his crew solved a mystery issue with my lamp post sensor and why it was not working /turning on at dusk.”
“We will definitely use them again and recommend them to others.”
“They took care of the three items I needed repaired in less than 30 minutes, and the cost was totally reasonable.”
“Great communication before, during, and after the work.”
“They were professional, trustworthy, efficient, and went above and beyond for projects I needed help with.”
People customers mention
Jason62 reviews
Gary4 reviews
Electrical4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Roth Electric, Inc. for 8 kinds of job. Pick one to see what they paid and said.
SSALocal Guide · 51 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★
Roth came and fixed two issues for us after a power surge. They were fast and reasonably priced. Highly recommend Roth!
TTomLocal Guide · 63 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★
The crew was remarkable. They took care of the three items I needed repaired in less than 30 minutes, and the cost was totally reasonable.
Paid $1–500Great price
TTeddy10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Prompt response and fixed issue quickly and professionally. Will definitely call Roth again for future electrical needs!
RRiley2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Roth Electric was great to work with. Very prompt and detailed quote process, easy scheduling for the actual work, and a friendly group of technicians that cleaned up after themselves and made sure to ask if I needed any explenation.
Paid $500–1,000Reasonable priceFan installation
KKim2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
We had a great experience with Roth Electric. We recently hired them to make some updates to our current fixtures and switches, install a new overhead fixture where there was none, and install a new outdoor outlet. Their pricing is reasonable. They stayed true to their estimate, even though they ran into a couple of…
SSara4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Great to have a local family owned company near by to help with various projects. They were professional, trustworthy, efficient, and went above and beyond for projects I needed help with. I’m going to be scheduling them again soon.
Roth Electric was great to work with. Very prompt and detailed quote process, easy scheduling for the actual work, and a friendly group of technicians that cleaned up after themselves and made sure to ask if I needed any explenation.
Price assessment: Reasonable price
Price: $500–1,000
Services: Fan installation
Response time: 0–1 hr
Response from the owner · a week ago
Thank you so much for taking your time to leave us a review. I am happy to know you are satisfied with everything. Thanks again for your business! We really appreciate it.
P
Pam McCardle6 reviewsiTotal number of Google reviews Pam has written across all businesses on Google Maps, not just this one.
Gary and Dillon were great! They easily connected the front porch lights switch (which we couldn’t figure out), and reconfigured the switches in 2 bathrooms to be able to have continuous power to the plug even when the light is switched off. Thanks guys!
Response from the owner · a week ago
Thank you very much for the kind words, Pam. We really appreciate your business!
S
Scott HLocal Guide · 17 reviewsiTotal number of Google reviews Scott has written across all businesses on Google Maps, not just this one.
Fully satisfied with our recent work done by Roth. They were able to get us in quickly due to a cancellation. The two gentlemen who did the work were very courteous and obviously knowledge. They made it a priority to complete the work while using the least invasive methods. They even cleaned up/vacuumed after the work was completed. The pricing was fair for the work and knowledge. I won’t hesitate to use them for future electrical work.
Response from the owner · 3 weeks ago
Thank you very much for taking your time to leave us a review. I am happy to know that you are satisfied with everything. Thanks again for your business, we really appreciate it!
J
Joel Pelavin1 reviewiTotal number of Google reviews Joel has written across all businesses on Google Maps, not just this one.
Estimated seemed thorough but we have not yet received a quote.
Price assessment: Not sure
Price: $1–500
Services: Installation
Response time: 8+ hr
Response from the owner · a month ago
When your estimate appointment was scheduled, you were advised that our quotes take up to 5 business days to complete. At the time of this review, only approximately one and a half business days have passed since your appointment. We take the time to review the details of each project carefully so that we can provide an accurate quote. Your quote is still within the timeframe that was communicated to you. We appreciate your patience.
K
Kim Kolaz2 reviewsiTotal number of Google reviews Kim has written across all businesses on Google Maps, not just this one.
We had a great experience with Roth Electric. We recently hired them to make some updates to our current fixtures and switches, install a new overhead fixture where there was none, and install a new outdoor outlet. Their pricing is reasonable. They stayed true to their estimate, even though they ran into a couple of unanticipated snags. They were efficient, respectful, and professional throughout. We will definitely use them again and recommend them to others.
