Sally Gupton Photography Winston Salem Family Photography logo

Sally Gupton Photography Winston Salem Family Photography

Photography service · Tobaccoville, NC · reviewed since 2013

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%82+44.7Reliability 24%81+19.6Value 14%73+10.3Replies to reviews 7%17+1.2Momentum penalty88−1.2Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.75SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#191 of 201 photographersPosition by Experts Score among all companies we track in this category. · better than 5%
4.9 ★★★★★ 61 Google reviews · 24 photos
92%five-star reviews
4.76★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
16%reviews answered by the owner
Aug 2026latest review

Sally Gupton Photography Winston Salem Family Photography at a glance

Google reviewers rate the studio 4.9 out of 5 based on 61 reviews, with the owner responding to 16 percent of them. Clients frequently praise the photographer for her punctuality, clear communication, and ability to capture natural, high-quality images for families, schools, and events. Many note her flexibility and professional demeanor during sessions. A recurring criticism in low-star reviews involves pricing, specifically the additional cost to purchase individual photos from the session, which some clients found unclear on the website prior to booking.

  • Google rating: 4.9 out of 5 from 61 reviews (92% five-star).
  • Reviews on this page: 61 Google reviews (58 with written comments, 1 with photos).
  • Owner responses: the business replied to 16% of reviews.
  • Most recent review: August 27, 2026.
  • Service: Photographer serving Tobaccoville, North Carolina.

Data from Google, last updated October 25, 2026.

Score profile vs other photographers

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction82Reliability81Craft & service100Value73Momentum88Replies to reviews17Satisfaction: 82 (median 99)Reliability: 81 (median 99)Craft & service: 100 (median 100)Value: 73 (median 100)Momentum: 88 (median 100)Replies to reviews: 17 (median 62)
This companyPhotographers median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sally Gupton Photography Winston Salem Family Photography: 82/100 on this factor. Category median: 99.A
82
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sally Gupton Photography Winston Salem Family Photography: 81/100 on this factor. Category median: 99.A
81
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Sally Gupton Photography Winston Salem Family Photography: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sally Gupton Photography Winston Salem Family Photography: 73/100 on this factor. Category median: 100.B
73
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sally Gupton Photography Winston Salem Family Photography: 88/100 on this factor. Category median: 100.A
88
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sally Gupton Photography Winston Salem Family Photography: 17/100 on this factor. Category median: 62.F
17

Bar = this company · dark tick = category median.

Star ratings

61 Google reviews we collected

  • 5 stars5692%
  • 4 stars35%
  • 3 stars12%
  • 2 stars00%
  • 1 star12%

Praise vs complaints

Phrases our text analysis found in 58 written reviews

  • Praise6794%
  • Complaints46%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price440%
  • Reasonable550%
  • Overpriced110%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude2231%
  • Would recommend1724%
  • Quality & results1014%
  • Communication913%
  • Speed & response57%
  • Price & value46%
  • Honesty & trust46%

What customers talk about

We read 58 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “It is nice not having to spell out what needs to be photographed.”
  • “I would recommend Sally to anyone interested in child or family portraits, we have had great experiences!”
    “She has taken the photos at my daughter's preschool for two years and I cannot recommend her enough!”
  • “Her attention to detail is a gift and craft she has perfected!”
  • “We love all of the pictures Sally takes of our family and she is so wonderful and easy to work with!”
  • “And she moves quick - always amazed at how many pictures she captures in a short time (necessary with young kids)!”
  • “(The mini sessions are a great value and she makes the process very easy!”
  • “She has a gift for making every session feel natural and effortless - never staged or cheesy - and we always walk away having genuinely enjoyed the experience.”

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Sally Gupton Photography Winston Salem Family Photography for 7 kinds of job. Pick one to see what they paid and said.

Recent reviews

Jodi6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Sally is so great to work with! So easy going and flexible, yet on top of every detail. She really cares about your experience. I highly recommend her.

Great priceFamily and group
RachelLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★

VERY overpriced. My friends and I booked her for our graduation photo shoot for $275. Her website was not clear that if you want to actually purchase any of the photos she takes, it is an additional $75 FOR EACH photo (however, she afterwards updated the website so maybe it is more clear now). I reached out to ask…

Overpriced
Wendy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Sally captured incredible photos at a Luncheon honoring Volunteers who give of their time at Atrium Health Wake Forest Baptist. She made everyone look good as they came forward to accept their awards. It is nice not having to spell out what needs to be photographed. Her attention to detail is a gift and craft she has perfected!

Great priceEvents and parties
Virginia1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Sally Gupton does the annual photo shoots at MMP and she just does the most beautiful job of these children. I LOVE the photos she captured last year of my son!

School portraits
Diana6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Sally has been our family photographer for over 10 years! She took our oldest daughter's picture when she was just 3 months old and has been taking pictures of our family for years. We love all of the pictures Sally takes of our family and she is so wonderful and easy to work with! She really is the best photographer in Winston!

Jayne3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

We are lucky enough to be booked with Sally again this year for family photos! She has a special gift to bring out my kids personalities despite their moods and capture the best shots. And she moves quick - always amazed at how many pictures she captures in a short time (necessary with young kids)!! The hardest part…

Great priceFamily and group

Photos

Customer reviews

4.9 ★★★★★ 61 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Filter by topic — each topic is highlighted in the reviews in the same color
Jodi Whalen6 reviewsTotal number of Google reviews Jodi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally is so great to work with! So easy going and flexible, yet on top of every detail. She really cares about your experience. I highly recommend her.

  • Price assessment: Great price
  • Services: Family and group
RachelLocal Guide · 29 reviewsTotal number of Google reviews Rachel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

VERY overpriced. My friends and I booked her for our graduation photo shoot for $275. Her website was not clear that if you want to actually purchase any of the photos she takes, it is an additional $75 FOR EACH photo (however, she afterwards updated the website so maybe it is more clear now). I reached out to ask about this after we received the gallery preview to see if we could work something out before posting a review, but we were unable. I am only posting this review because if I had known how much she was charging, I would not have booked. There are a ton of cheaper options in Winston and many of my friends paid around $275 for the session + photos.

  • Price assessment: Overpriced
Wendy McAlpine1 reviewTotal number of Google reviews Wendy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally captured incredible photos at a Luncheon honoring Volunteers who give of their time at Atrium Health Wake Forest Baptist. She made everyone look good as they came forward to accept their awards. It is nice not having to spell out what needs to be photographed. Her attention to detail is a gift and craft she has perfected!

  • Price assessment: Great price
  • Services: Events and parties
Virginia Izard1 reviewTotal number of Google reviews Virginia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally Gupton does the annual photo shoots at MMP and she just does the most beautiful job of these children. I LOVE the photos she captured last year of my son!

  • Services: School portraits
Response from the owner · 7 months ago

Thank you, Virginia for supporting SGP and your school for the annual fundraiser.

Diana Santos Johnson6 reviewsTotal number of Google reviews Diana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally has been our family photographer for over 10 years! She took our oldest daughter's picture when she was just 3 months old and has been taking pictures of our family for years. We love all of the pictures Sally takes of our family and she is so wonderful and easy to work with! She really is the best photographer in Winston!

Response from the owner · 7 months ago

Thanks, Diana. Look forward to seeing you all again soon!

Jayne Mebane3 reviewsTotal number of Google reviews Jayne has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We are lucky enough to be booked with Sally again this year for family photos! She has a special gift to bring out my kids personalities despite their moods and capture the best shots. And she moves quick - always amazed at how many pictures she captures in a short time (necessary with young kids)!! The hardest part of the process is trying to narrow down which pictures I want to purchase - I usually want them all!

  • Price assessment: Great price
  • Services: Family and group
Response from the owner · 7 months ago

I appreciate you and your family year after year, Jayne.

Jonathan MilnerLocal Guide · 52 reviewsTotal number of Google reviews Jonathan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally is amazing at what she does! Thank you for your skillful and beautiful work, Sally!

Response from the owner · 7 months ago

Thank you so much, Jonathan. Its always a joy.

Ginger Nixon4 reviewsTotal number of Google reviews Ginger has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally has always been excellent to work with. She takes the time to get to know her clients and understand what they’re looking for in their session. I’ve done both private sessions as well as mini sessions over the last 18 years and have always been thrilled with the photos. (The mini sessions are a great value and she makes the process very easy!)

  • Price assessment: Reasonable price
  • Services: Events and parties, Newborn photography, Wedding and engagement, Family and group, Pet photography, Maternity and newborn
Response from the owner · 7 months ago

I still remember your wedding day! What a fun memory. Thank you for continuing to share your life with me.

Meagan McGee-Risdon8 reviewsTotal number of Google reviews Meagan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally is so gifted! We treasure our photos from her -- they are priceless!

  • Price assessment: Reasonable price
  • Positive: Responsiveness, Quality, Professionalism, Value
  • Services: Family and group
Response from the owner · 7 months ago

Thank you Meagan! I always love seeing your family.

Erin Kwasnik4 reviewsTotal number of Google reviews Erin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sally has been capturing our “big moments” for over ten years, and we couldn’t imagine anyone else behind the camera. She has a gift for making every session feel natural and effortless - never staged or cheesy - and we always walk away having genuinely enjoyed the experience. Her eye for angles and composition leaves me speechless. We’re so grateful for her incredible talent and the memories she’s helped us preserve.

  • Price assessment: Great price
  • Services: Newborn photography, Wedding and engagement, Family and group, Maternity and newborn

Sally Gupton Photography Winston Salem Family Photography on Google Maps →

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