Experts Reviews · Company report
SASS | Sophia Avera Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

SASS | Sophia Avera Salon & Spa

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews

Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SASS | Sophia Avera Salon & Spa is better than 94% of hair removal services.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 91% of hair removal services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 66% of hair removal services.B
66

Reviews for your job

Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.

SASS | Sophia Avera Salon & Spa for balayage

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Jobs reviewedHow many Google reviews are tagged with this job.26
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200+
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 97/100.How Job match is calculatedBuilt only from reviews Google tagged “Balayage”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1

All 26 Google reviews tagged “Balayage” · showing 20

Beverly9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

As always staff & you are always welcoming! Clean environment. Smiles from y’all really starts the day in a great way! Love this salon…best salon I have ever been!

Paid $200+Shampoo & conditioningHaircutBalayage
Mariana4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Absolutely fabulous(a).

Paid $200+Balayage
MelissaLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

I Love the fact that all I had to do is sit down in the chair and answer a few questions. Sophia took it from there. SHE DOES BEAUTIFUL WORK! My only regret; not finding her sooner. Thank you!!!

Paid $200+Gloss or GlazeHair hydration treatmentsBlowouts
Tessa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Love my hair Madison!!! I feel young and beautiful again!! As always an exceptional experience! 🥰😘

Paid $160–180Shampoo & conditioningBlowoutsHaircut
JenniferLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Ashley is amazing!! She gave me a balayage treatment and the color is so natural and soft it looks like I was born with it! She is also very knowledgeable about condition of hair and what products would be the most beneficial. I just moved to Jax Beach and it’s not always easy to find a great stylist…..well, I…

Paid $200+Shampoo & conditioningHaircutHairstyling
Teeth6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

I do not know why I waited so long to schedule. Justine was nothing short of amazing! My hair looks so beautiful. She was professional, kind, knowledgeable, listened and helped me achieve what my hair is capable of without doing damage. I have found my person here in Jax and I could not be more excited 🥳

HaircutBalayageService not listed
Karla6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Megan did an awesome job with my cut, color, and advice on keeping my hair healthy! Additionally, Megan is knowledgeable about hair products that meet my needs perfectly! Sass Salon’s staff is friendly and welcoming. I have referred all of my friends in the area to check it out.

Paid $200+Shampoo & conditioningHair glazingHaircut
KimberlyLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Can’t say enough good about this place! The hairstylists are experts; a number of them actually travel around the country teaching others, which tells you how good they are. The whole vibe is super positive and welcoming from the moment you check in to when you leave. Everyone I interacted with was friendly and…

HairstylingHair coloringShampoo & conditioning
Melinda13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Sass has a great staff and Sophia always does the best cut and color. My hair is healthy and looks fabulous because of Sophia’s expertise!!

Paid $200+HairstylingShampoo & conditioningHaircut
Leah6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

There is no one else that I would feel comfortable with doing my hair. A woman's hair is everything!! That is why I send every one I can to SASS because they are ALL really amazing in more ways than one! Sophia has the best team working for her. No doubt!! Love, Leah Ware

Customer photo from Leah's review
Paid $200+HairstylingHair coloringShampoo & conditioning
Sarah2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Marcello is absolutely fantastic!! Marcello is a true professional and hair expert! He takes the time to genuinely listen to your desires and concerns. He is extremely knowledgeable and detail oriented! He’s fun and provides a great ambiance! You’ll leave with fabulous hair, more knowledge on how to keep it healthy, and a new friend!!

BalayageBlowoutsHair extensions
OliviaLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I saw Marcello for the first time yesterday and I trusted him to do whatever he wanted to my hair. I can say I am OBSESSED!! Marcello did amazing and went above and beyond. I love my new hair. Also, shout out to Natalie and Justine for helping out also! Everyone at SASS is amazing!!

BalayageHairstylingHaircut
Ali5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

If I could, I would write a novel about how truly amazing Madison Gavin is! But alas, we don’t have time for that. Before Madison, I had never known what quality hair care/treatment/products meant. She took my poor lost soul and absolutely transformed me. All stylist take a bare minimum class to get their license,…

BalayageHaircutShampoo & conditioning
Willow7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I absolutely loved SASS, and Rachel did a FANTASTIC job on my hair! Everyone was so nice and welcoming and Rachel (who was referred to me by a friend) gave me wonderful, professional advice and care. I will definitely be going back to see Rachel and the other stylists!

BalayageBlowoutsHairstyling
Jessica2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I always have the best experiences with Marcie! She does such a great job and when I can’t make up my mind on what I want she comes up with great ideas. Super friendly and professional!

BalayageHaircut
Savanna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

10/10 recommend Tessa for a facial!! The best one I’ve ever had. My skin has never looked so good. She’s such a sweetheart too. All around an amazing experience

Acne treatmentsBalayageBlowouts
AliciaLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

My family has been with Sophia for over 3 years. She is an expert in color!! Her staff is amazing and so much FUN! They make you feel like family when you walk in the door! I LOVE THIS PLACE!!

BalayageHair extensionsHairstyling
lis12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Sophia is absolutely AMAZING. I can somewhat of a unique hair situation, she is transparent, kind, and considerate. Not only is she an amazing stylist, she’s so easy to talk to. I cannot get over how amazing my hair looks and how great of a person she is!

BalayageHaircut+ Professionalism
Kayla10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Clarissa did my hair and she did a phenomenal job!! I will definitely be back, I couldn’t recommend her more:)

Balayage+ Punctuality+ Cleanliness+ Quality
Mariah5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I set an appointment with Justine. She did so amazing on my hair!! She was super careful to do the healthiest option for my hair while still making the transformation that I wanted. She truly did a great job and I will be going to her from now on!

Balayage+ Quality+ Professionalism+ Value

Show more balayage reviews (6 more) →

Price

$115+96% vs typical hair removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut141$42–$58
Hairstyling127$30–$94
Shampoo & conditioning124$53–$60
Blowouts67—
Hair coloring55—
Balayage26—
Hair extensions21—
Blowdry18—

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