Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
SASS | Sophia Avera Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

SASS | Sophia Avera Salon & Spa

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SASS | Sophia Avera Salon & Spa is better than 94% of hair removal services.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 91% of hair removal services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 66% of hair removal services.B
66

Reviews for your job

Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.

SASS | Sophia Avera Salon & Spa for blowdry

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.18
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200+
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 96/100.How Job match is calculatedBuilt only from reviews Google tagged “Blowdry”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1

All 18 Google reviews tagged “Blowdry”

MaggieLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

It was such a please meeting you, Sophia. I love my haircut and out chat. And the lion. Everyone at your salon is so friendly and all the clients I saw leave looked amazing. I'll definitely be back. I'm so pleased to have found my salon!!!

Paid $80–100BlowdryShampoo & conditioningHaircut
Mary7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Every piece of advice about color and about growing into gray, every haircut, and every suggestion about product I have received from Justine has been outstanding. She is so knowledgeable, professional, and creative!

Paid $100–120Shampoo & conditioningHaircutBlowdry
Ashley4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Justine did an amazing job cutting my hair and giving me exactly what I asked for! Will definitely be back to see her.

Paid $80–100Shampoo & conditioningHaircutBlowdry
AngieLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

It's a professional and relaxing place at the beach. Everyone is fabulous and talented.

Paid $60–80Shampoo & conditioningKids' cutsHair glazing
barbara9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

After 4 years of searching the Jacksonville area, I finally have found someone who listens to what I like and has the skill to give me a great cut AND beautiful color! I've found my home!

Paid $180–200HairstylingBlowdryHair coloring
Amanda13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I love it here! Staff are so warm & give the best haircuts! I’ve been getting my haircut by Sophia for months and I couldn’t recommend her (and her team) enough.

Paid $80–100Shampoo & conditioningHaircutHairstyling
JennyLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Ashley did a great haircut. She was patient and listened to what I wanted. Great experience.

HaircutBlowdry
KimberlyLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Can’t say enough good about this place! The hairstylists are experts; a number of them actually travel around the country teaching others, which tells you how good they are. The whole vibe is super positive and welcoming from the moment you check in to when you leave. Everyone I interacted with was friendly and…

HairstylingHair coloringShampoo & conditioning
Lauren2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Love love love my hair thanks to marcello!

Paid $200+HairstylingHair coloringShampoo & conditioning
Karis12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Marcello is the best, I love him. He always does an amazing job!

Paid $60–80HairstylingShampoo & conditioningHaircut
DebraLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Best service ever!! My hair hasn't felt this amazing in years! Thanks so much! I couldn't possibly say enough about Ashley! She took my damaged Ulta MESS and fixed it in ONE visit. I'm hers for life now. Fantastic work every single time. ...not to mention she's absolutely beautiful inside and out!

Paid $180–200HairstylingHair coloringShampoo & conditioning
Leah6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

There is no one else that I would feel comfortable with doing my hair. A woman's hair is everything!! That is why I send every one I can to SASS because they are ALL really amazing in more ways than one! Sophia has the best team working for her. No doubt!! Love, Leah Ware

Customer photo from Leah's review
Paid $200+HairstylingHair coloringShampoo & conditioning
Leyla4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Katie goes above and beyond for her customers. My haircut looks great and catching up with her is like catching up with a friend. She is a gem! - Leyla

Paid $60–80HairstylingBlowoutsHaircut
DeAnn4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

We drive from Charleston, SC for Sophia’s hair magic and always some good laughs. Environment is friendly and the staff is always so professional!

Hair coloringShampoo & conditioningHaircut
AlexisLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I love everything about SASS Salon and Sophia!!!! The ambience and environment is amazing and always so welcoming. I absolutely love everyone I’ve met and Sophia always does a beyond amazing job on my hair. SASS gives such a luxurious and relaxing feel - I always walk out feeling amazing and relaxed!!! I cannot recommend Sophia or SASS enough.

HairstylingHair coloringShampoo & conditioning
Samantha2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Amonda was so nice and was happy to explain anything I had questions on in the hair world! Would highly recommend and I LOVE the cut I got. I will for sure be returning!

Paid $40–60Shampoo & conditioningHaircutBlowdry
Ruthie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Paid $200+Shampoo & conditioningHaircutBlowdry
PrincessBeccaLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Rating only, no written review.

Paid $180–200Hair coloringShampoo & conditioningBlowouts

Price

$115+96% vs typical hair removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut141$42–$58
Hairstyling127$30–$94
Shampoo & conditioning124$53–$60
Blowouts67—
Hair coloring55—
Balayage26—
Hair extensions21—
Blowdry18—

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