How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORESASS | Sophia Avera Salon & Spa
Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews
Report card
Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
Reviews for your job
Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.
SASS | Sophia Avera Salon & Spa for blowouts
Clear ✕All 67 Google reviews tagged “Blowouts” · showing 60
"I had a wonderful experience with Eve at SASS Salon! She really listened to what I wanted, did exactly what I asked for, and gave some great suggestions that made the final result even better. The salon itself is clean and the staff is incredibly friendly. Highly recommend!"
Fantastic salon hair salon and spa, the owner and staff are highly knowledgable and the salon is beautifully designed. My hairstyling and color was perfect, thank you so much !
Excellent salon-highly recommend! Megan is one of best hair stylists in Jacksonville. Everyone is so friendly. Mary is great at accommodating my scheduling changes.
After moving to Jax last year, we finally have begun the look for a new place for our hair care! Julia has been amazing! She takes all the time needed to really understand your goals for your hair and talks you through all the process of achieving, giving you a realistic time frame. I’ve gone for a hair treatment…
I’ve been seeing Ashley for a while now and I have to say, she’s absolutely amazing!!! She listens to my hair concerns and advises me so that I have the best outcome possible!! I love our therapy chats too!! She’s a beautiful soul and I’m so glad I found her when I first moved to JAX last year!!
So this may be a bit different in content cause I’m not a local, HOWEVER, I had the best salon experience ever! I was in town for a conference for my husband’s job and we decided to take a couple of extra days for us. Anyways, since my husband was in the conference all day, I wanted to surprise him with my new hair.…
I Love the fact that all I had to do is sit down in the chair and answer a few questions. Sophia took it from there. SHE DOES BEAUTIFUL WORK! My only regret; not finding her sooner. Thank you!!!
Amazing! Love Eve's attention to detail and thoughtful questions about my hair and styling preferences to ensure I left feeling gorgeous!
Got exactly what I asked for, my hair looks so healthy and glossy! Olivia was so thorough with making sure everything was exactly how I wanted it to look, my hair is prom ready and perfect!!
Eve did such a good job, 10/10 recommend!
Love love love my hair…and my “Ashley-time”! Love her!!! 🥰😘
Great consultation before every appointment to discuss any changes and needs. Easily adjusts to whatever is needed without hesitation. Great experience every time!
Megan is the best! I followed her from her previous salon because she is so good!
Ashley is a very talented stylist. My hair looks amazing when I leave! I’ve been a client since they opened a couple years ago and I have always been happy. I go to a lot of different stylists and their esthetician Tessa who is great too!! 👍
I just moved down to the area, so this was my first cut at the salon. Justine was fantastic. I have long, thick hair, and was nervous about trying somebody new. Justine asked me all about my hair and how I wanted it cut, and she took the time to listen and make sure I was really pleased with the end result. She gave…
Love my hair Madison!!! I feel young and beautiful again!! As always an exceptional experience! 🥰😘
RUN, don’t walk to get your hair done by Marcello. The entire process from beginning to end was amazing. I wanted something different with my brunette hair. It felt boring and I really wanted something fresh. He showed me a few inspo pics and I let him run free with it. Results…10/10, old money dimensional brunette…
Marcello took excellent care of me and my hair today. I am a new customer and appreciated the time he took to understand what I was hoping to achieve. He also made some recommendations and spent extra time to implement them...So happy to have connected!!
Sophia is amazing. Everytime I leave with beautiful hair!
Sass Salon A+++. Beautiful and comfortable studio with great energy, superb services, laughter and fabulous hairstyles. Can’t ask for more. Sophie is in the league of her own. She is super nice and wildly talented. Best consultation and haircut I had in years. Gorgeous blow out, all took 10 years off my look. My…
Excellent service and tactfully followed my concern and suggestions
This was my first experience at SASS and WOW!!! It was incredible from when I first walked in, the friendly staff welcomed me right away for my wash/condition/blow out which was very relaxing!! I was having some issues with my extensions (weft). Sophia knew my concern and was able to offer a solution right away that…
Sophia is very professional and I really appreciate the time she took to listen to what I wanted. Olivia was also very sweet and the salon is a professional, welcoming environment.
Sophia is amazing! She’s a true pro at both color and cut—my hair has never looked better. She listens, delivers exactly what you want, and makes the whole experience enjoyable. Highly recommend Sophia and SASS!
I like that you really listen and take your time explaining things.
Feeling pampered and relaxed. She really knows that special way to touch and style. Will definitely be back....coming all the way from Maryland. So worth it. Love the chia tea before my treatment!
Emily and Marcello were amazing!! They were clearly very knowledgeable and skilled at what they do.
Marcello is the best!
Megan H. is an amazing hairstylist!! I love my cuts every time and her coloring is also beautiful. I have blonde hair and get partial highlights, she did a great job!
The Salon is beautiful and relaxing. Justine did an amazing job on my hair. I got purple highlights, a cut, and a blow out. I will definitely be a repeat customer.
Always a great experience with Sophia- she knows the exact color to do and the perfect cut!
Stew was an absolute GEM!! Bringing me back to life with a fresh color and cut! Truly so talented and I will definitely be back again soon!
Love love love my hair thanks to marcello!
I have a great experience every time I walk into this salon! Tessa gave me an AMAZING facial called the Sea C facial, which I 100% recommend. The entire team is so sweet and always eager to help, not to mention the environment, which has such good energy!
My experience at Sass started at the front desk, which was staffed by friendly and helpful peeps. I walked in and asked for the possibility of an appointment and the staff made it happen for me. My experience with Megan as a stylist was top-notch. She was friendly, professional, and when above and beyond to…
I had an amazing experience. My hair turned out perfectly, couldn’t have asked for a better result. I would definitely recommend!!
There is no one else that I would feel comfortable with doing my hair. A woman's hair is everything!! That is why I send every one I can to SASS because they are ALL really amazing in more ways than one! Sophia has the best team working for her. No doubt!! Love, Leah Ware
Madison is a lovely young lady. She listened intently to my style "wishes" and did a beautiful job! She has great hair product knowledge. This was my first haircut at SASS and I am very pleased. I will definitely book with Madison again. PSA...If you're going to tip your stylist, bring cash or have Venmo. There is…
I love SASS! Emily is so patient and helpful with figuring out what I want to do to my hair. I went in with some vague ideas and a picture of Hailey Bieber and she was able to give me an updated and customized color and cut that I really love. Thank you Emily!!! I have also seen the other gals there (Katie,…
Excellent!
Amonda is great! She’s been game for all of the recent changes I’ve been doing to my hair to navigate a post partum journey, including hair loss and life style changes.
Ashley was so nice & listened to everything that I had to say & did everything that I had asked for. This was my first time in this salon & I’m so pleased with the results I will be happy to come back for future trims & any of my other future hair needs! The owner was also so kind & personable. They really seem to…
I always leave the Amondas chair feeling beautiful and confident. She is truly the best and makes every appointment so personable.
Katie goes above and beyond for her customers. My haircut looks great and catching up with her is like catching up with a friend. She is a gem! - Leyla
This is the best salon I’ve ever been to. Everyone is so nice, welcoming, and helpful. I’ve gotten my hair done by them 3 times now and they will be my go to while I live in Jacksonville. Highly recommended.
Listens, on time, professional in every way! Everyone is so friendly and welcoming! The best salon in Jacksonville!
I adore Ashley! So much so, I drive from Palm Coast to Jacksonville for my hair appointments! I really appreciate the rime she takes woth blow drying out my thick, naturally curly hair! It feels amazing when I leave from seeing her!
I had the best experience at this salon. Everyone was friendly and attentive. I feel they were listening to me in what I wanted. Will definitely be back!
Every appointment at SASS has been better than the last. I have found a home for all of my hair beautification needs here. The atmosphere is very very warm thanks to the lovely girl at the front, Mariclaire, and my experiences with each and every stylist I have seen has been super positive. The one thing that’s…
GO SEE MARCELLO! Everywhere I go I get compliments on my hair and tell them to go see him. Never had a stylist as good as him. My hair has never looked better and he is so great with helping lead you when you're not sure the direction you want. He does not miss! All of the staff at the salon is incredibly helpful…
Marcello is absolutely fantastic!! Marcello is a true professional and hair expert! He takes the time to genuinely listen to your desires and concerns. He is extremely knowledgeable and detail oriented! He’s fun and provides a great ambiance! You’ll leave with fabulous hair, more knowledge on how to keep it healthy, and a new friend!!
Love getting my hair done by Marcello, amazing product every time! Couldn’t ask for anyone better!!
The fact that this business has friends and family flood the reviews to drown out and attack an unhappy client because they left an honest negative review after not one but TWO bad experiences, yet calls the client asking for “grace and humanity” and says all you need to know about them. They do not care about…
Tessa is an an amazing asset to this business! She is such a professional Esthetician! She preformed the luxurious Hydrolifting Facial that included a relaxing neck, shoulder and face massage! Today (I got the facial last night) my skin is glowing and radiant and feels lifted to perfection! I highly recommend this…
I can’t say enough great things about SASS. We’re lucky to have a cutting edge hair salon here at the beaches. The owner Sophia is a master at her craft. She encourages her staff to continue to learn and grow by offering classes on the latest techniques and best products in the industry. I have learned so much…
Excellent service and Hair stylists. I'm from Cleveland Ohio. I got my hair cut and styled last April 2022 and again 2 days ago 2 different stylists and they both were AMAZING!
I booked a last minute haircut with Rachel & quickly called to see if she’d be able to do a face-framing highlight in the same appointment. She was so accommodating and I left with exactly what I was hoping for. I have never received so many compliments on my hair! Oh & btw they have the COMFIEST shampoo bowls. Hats…
I’ve always had the best experience at Sass Salon! By far the best Salon overall in Jax!
I absolutely loved SASS, and Rachel did a FANTASTIC job on my hair! Everyone was so nice and welcoming and Rachel (who was referred to me by a friend) gave me wonderful, professional advice and care. I will definitely be going back to see Rachel and the other stylists!
10/10 recommend Tessa for a facial!! The best one I’ve ever had. My skin has never looked so good. She’s such a sweetheart too. All around an amazing experience
Price
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 141 | $42–$58 |
| Hairstyling | 127 | $30–$94 |
| Shampoo & conditioning | 124 | $53–$60 |
| Blowouts | 67 | — |
| Hair coloring | 55 | — |
| Balayage | 26 | — |
| Hair extensions | 21 | — |
| Blowdry | 18 | — |







