Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
SASS | Sophia Avera Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

SASS | Sophia Avera Salon & Spa

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SASS | Sophia Avera Salon & Spa is better than 94% of hair removal services.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 91% of hair removal services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 66% of hair removal services.B
66

Reviews for your job

Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.

SASS | Sophia Avera Salon & Spa for hair coloring

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.56
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200+
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 98/100.How Job match is calculatedBuilt only from reviews Google tagged “Hair coloring”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 2

All 56 Google reviews tagged “Hair coloring” · showing 20

Ellen13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Fantastic salon hair salon and spa, the owner and staff are highly knowledgable and the salon is beautifully designed. My hairstyling and color was perfect, thank you so much !

Hair coloringHair glazingKeratin treatments
kathy3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Thanks to Amonda again, my hair looks amazing. I love the new look inside, if you haven't checked them out yet you should !

Paid $120–140Hair coloringShampoo & conditioningHairstyling
HaleyLocal Guide · 7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

RUN, don’t walk to get your hair done by Marcello. The entire process from beginning to end was amazing. I wanted something different with my brunette hair. It felt boring and I really wanted something fresh. He showed me a few inspo pics and I let him run free with it. Results…10/10, old money dimensional brunette…

Paid $200+Hair coloringShampoo & conditioningBlowouts
Elizabeth12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Justine is amazing! Definitely recommend!

Hair coloringShampoo & conditioningHairstyling
Mary7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Every piece of advice about color and about growing into gray, every haircut, and every suggestion about product I have received from Justine has been outstanding. She is so knowledgeable, professional, and creative!

Paid $100–120Shampoo & conditioningHaircutBlowdry
Allie11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Wow! Julia was amazing! I am so lucky to have found SASS salon. She gave me exactly what I wanted and I left feeling beautiful. Sophia was also very knowledgeable and I could tell they were both so passionate about what they do. They have a new returning client for sure!

HaircutHairstylingHair highlighting
MarthaLocal Guide · 54 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I like that you really listen and take your time explaining things.

Paid $160–180Shampoo & conditioningBlowoutsHair coloring
barbara9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

After 4 years of searching the Jacksonville area, I finally have found someone who listens to what I like and has the skill to give me a great cut AND beautiful color! I've found my home!

Paid $180–200HairstylingBlowdryHair coloring
kimLocal Guide · 36 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Madison is amazing. Everyone at the salon is kind and welcoming. Love this salon.

Paid $120–140HairstylingHair coloring
Vanessa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Marcello is the best!

Paid $140–160Shampoo & conditioningBlowoutsHair glazing
Melissa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Megan H. is an amazing hairstylist!! I love my cuts every time and her coloring is also beautiful. I have blonde hair and get partial highlights, she did a great job!

Paid $180–200HairstylingHair coloringShampoo & conditioning
m1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Amazing! Every time I! Professionalism with a touch of class Highly recommend Ashley and the whole entire Sass cast😍🥰😍

HairstylingHair coloringShampoo & conditioning
Stephne6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Love the atmosphere love Megan! she gave me my favorite cut and color.

Paid $80–100HairstylingHair coloring
KimberlyLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Can’t say enough good about this place! The hairstylists are experts; a number of them actually travel around the country teaching others, which tells you how good they are. The whole vibe is super positive and welcoming from the moment you check in to when you leave. Everyone I interacted with was friendly and…

HairstylingHair coloringShampoo & conditioning
Rachel10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

The Salon is beautiful and relaxing. Justine did an amazing job on my hair. I got purple highlights, a cut, and a blow out. I will definitely be a repeat customer.

Paid $200+Hair coloringBlowoutsHaircut
DoriLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Always a great experience with Sophia- she knows the exact color to do and the perfect cut!

Paid $200+HairstylingHair coloringShampoo & conditioning
Melinda13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Sass has a great staff and Sophia always does the best cut and color. My hair is healthy and looks fabulous because of Sophia’s expertise!!

Paid $200+HairstylingShampoo & conditioningHaircut
Morgan8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Stew was an absolute GEM!! Bringing me back to life with a fresh color and cut! Truly so talented and I will definitely be back again soon!

Hair coloringShampoo & conditioningBlowouts
Lauren2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Love love love my hair thanks to marcello!

Paid $200+HairstylingHair coloringShampoo & conditioning
DebraLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Best service ever!! My hair hasn't felt this amazing in years! Thanks so much! I couldn't possibly say enough about Ashley! She took my damaged Ulta MESS and fixed it in ONE visit. I'm hers for life now. Fantastic work every single time. ...not to mention she's absolutely beautiful inside and out!

Paid $180–200HairstylingHair coloringShampoo & conditioning

Show more hair coloring reviews (36 more) →

Price

$115+96% vs typical hair removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut141$42–$58
Hairstyling127$30–$94
Shampoo & conditioning124$53–$60
Blowouts67—
Hair coloring55—
Balayage26—
Hair extensions21—
Blowdry18—

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