How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORESASS | Sophia Avera Salon & Spa
Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews
Report card
Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
Reviews for your job
Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.
SASS | Sophia Avera Salon & Spa for hair coloring
Clear ✕All 56 Google reviews tagged “Hair coloring”
Fantastic salon hair salon and spa, the owner and staff are highly knowledgable and the salon is beautifully designed. My hairstyling and color was perfect, thank you so much !
Thanks to Amonda again, my hair looks amazing. I love the new look inside, if you haven't checked them out yet you should !
RUN, don’t walk to get your hair done by Marcello. The entire process from beginning to end was amazing. I wanted something different with my brunette hair. It felt boring and I really wanted something fresh. He showed me a few inspo pics and I let him run free with it. Results…10/10, old money dimensional brunette…
Justine is amazing! Definitely recommend!
Every piece of advice about color and about growing into gray, every haircut, and every suggestion about product I have received from Justine has been outstanding. She is so knowledgeable, professional, and creative!
Wow! Julia was amazing! I am so lucky to have found SASS salon. She gave me exactly what I wanted and I left feeling beautiful. Sophia was also very knowledgeable and I could tell they were both so passionate about what they do. They have a new returning client for sure!
I like that you really listen and take your time explaining things.
After 4 years of searching the Jacksonville area, I finally have found someone who listens to what I like and has the skill to give me a great cut AND beautiful color! I've found my home!
Madison is amazing. Everyone at the salon is kind and welcoming. Love this salon.
Marcello is the best!
Megan H. is an amazing hairstylist!! I love my cuts every time and her coloring is also beautiful. I have blonde hair and get partial highlights, she did a great job!
Amazing! Every time I! Professionalism with a touch of class Highly recommend Ashley and the whole entire Sass cast😍🥰😍
Love the atmosphere love Megan! she gave me my favorite cut and color.
Can’t say enough good about this place! The hairstylists are experts; a number of them actually travel around the country teaching others, which tells you how good they are. The whole vibe is super positive and welcoming from the moment you check in to when you leave. Everyone I interacted with was friendly and…
The Salon is beautiful and relaxing. Justine did an amazing job on my hair. I got purple highlights, a cut, and a blow out. I will definitely be a repeat customer.
Always a great experience with Sophia- she knows the exact color to do and the perfect cut!
Sass has a great staff and Sophia always does the best cut and color. My hair is healthy and looks fabulous because of Sophia’s expertise!!
Stew was an absolute GEM!! Bringing me back to life with a fresh color and cut! Truly so talented and I will definitely be back again soon!
Love love love my hair thanks to marcello!
Best service ever!! My hair hasn't felt this amazing in years! Thanks so much! I couldn't possibly say enough about Ashley! She took my damaged Ulta MESS and fixed it in ONE visit. I'm hers for life now. Fantastic work every single time. ...not to mention she's absolutely beautiful inside and out!
Amonda is always so attentive and she takes time to ask questions and listen to understand what her clients want. I appreciate her valuable experienced stylist perspective to help balance my expectations with reality based on my hair color and texture so I always leave her chair feeling happy and looking fabulous!
I have a great experience every time I walk into this salon! Tessa gave me an AMAZING facial called the Sea C facial, which I 100% recommend. The entire team is so sweet and always eager to help, not to mention the environment, which has such good energy!
Madison did a great job. She made sure we were both in the same page for the cut and color and she had a good knowledge of products to recommend for my needs.
I had an amazing experience. My hair turned out perfectly, couldn’t have asked for a better result. I would definitely recommend!!
There is no one else that I would feel comfortable with doing my hair. A woman's hair is everything!! That is why I send every one I can to SASS because they are ALL really amazing in more ways than one! Sophia has the best team working for her. No doubt!! Love, Leah Ware
I love SASS! Emily is so patient and helpful with figuring out what I want to do to my hair. I went in with some vague ideas and a picture of Hailey Bieber and she was able to give me an updated and customized color and cut that I really love. Thank you Emily!!! I have also seen the other gals there (Katie,…
Amazing service! Madison’s skills and communication are a 5 star luxury experience! Her knowledge of the science behind the products and service is phenomenal. She is so careful and precise, as someone who is usually very anxious about getting my hair done she had me at complete relaxation and trust. So happy with my hair!!!
Excellent!
Amonda is great! She’s been game for all of the recent changes I’ve been doing to my hair to navigate a post partum journey, including hair loss and life style changes.
I always leave the Amondas chair feeling beautiful and confident. She is truly the best and makes every appointment so personable.
Madison is a blessing and I always leave feeling refreshed and happy. She does a great job of interacting and interpreting what my my needs are and giving me the results I want.
We drive from Charleston, SC for Sophia’s hair magic and always some good laughs. Environment is friendly and the staff is always so professional!
I love everything about SASS Salon and Sophia!!!! The ambience and environment is amazing and always so welcoming. I absolutely love everyone I’ve met and Sophia always does a beyond amazing job on my hair. SASS gives such a luxurious and relaxing feel - I always walk out feeling amazing and relaxed!!! I cannot recommend Sophia or SASS enough.
Marcello was amazing!! (and lauren) both of them got my hair right where I wanted it to be! Perfect color and cut, and the timing was impeccable. I was in and out in less than 4 hours, a dream!
Emily was an excellent stylist. Took the time to ask exactly how I would like my hair! And colored it very similar as to how I ask her to! She was very professional and kind. I will most definitely return for a touch up to see Emily!
I started going to Megan four years ago after a botched hair job at another salon. I was worried to have someone else touch my hair but she made me feel comfortable and corrected my hair color. She completely exceeded my expectations. She has consistently done an amazing job for both cut and color and I would recommend her to anyone looking for a stylist.
Madison really took care of me and my tight schedule. She is efficient in her work and explains the services and prices upfront. Blonde highlights anyone? Go now, do not hesitate to sit in her chair! She will give you the sun kissed look. She knew her recommended hair products down to the ingredients. I love…
Fun salon with great energy. Katie is my go to. Always pleasant and upbeat.
This is the best salon I’ve ever been to. Everyone is so nice, welcoming, and helpful. I’ve gotten my hair done by them 3 times now and they will be my go to while I live in Jacksonville. Highly recommended.
Listens, on time, professional in every way! Everyone is so friendly and welcoming! The best salon in Jacksonville!
The best salon in town, they have the best stylists and products. Highly recommend. Ask for Emily
Today was my first time in Sass Salon, I found the reviews online and had to try it for myself. I would seriously recommend this place to anyone and everyone. Everyone was so welcoming and polite. Emily was extremely knowledgeable and walked me through the entire process and made this such an enjoyable experience.…
I adore Ashley! So much so, I drive from Palm Coast to Jacksonville for my hair appointments! I really appreciate the rime she takes woth blow drying out my thick, naturally curly hair! It feels amazing when I leave from seeing her!
Madison was amazing! I am always nervous to go somewhere new but I felt at ease right away! Professional, experienced and provided great product education.
I had the best experience at this salon. Everyone was friendly and attentive. I feel they were listening to me in what I wanted. Will definitely be back!
Every appointment at SASS has been better than the last. I have found a home for all of my hair beautification needs here. The atmosphere is very very warm thanks to the lovely girl at the front, Mariclaire, and my experiences with each and every stylist I have seen has been super positive. The one thing that’s…
Absolutely amazing!! Will definitely return! she made me feel very comfortable, i have curly hair and she took great care of my curls and recommended great products! Only hair stylist i need now, thank you so much ❤️
From the second I walked in the SASS door today, I was a happy camper. I was attended to quickly and offered something to drink (I was thirsty); I was well taken care of during what could've been a stressful process--I've never had highlights in my hair before (I was actually totally relaxed); I was in the hands of…
GO SEE MARCELLO! Everywhere I go I get compliments on my hair and tell them to go see him. Never had a stylist as good as him. My hair has never looked better and he is so great with helping lead you when you're not sure the direction you want. He does not miss! All of the staff at the salon is incredibly helpful…
Love Sophia and her team--everyone is great and I always have a wonderful experience.
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Price
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 141 | $42–$58 |
| Hairstyling | 127 | $30–$94 |
| Shampoo & conditioning | 124 | $53–$60 |
| Blowouts | 67 | — |
| Hair coloring | 55 | — |
| Balayage | 26 | — |
| Hair extensions | 21 | — |
| Blowdry | 18 | — |


