Experts Reviews · Company report
SASS | Sophia Avera Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

SASS | Sophia Avera Salon & Spa

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews

Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SASS | Sophia Avera Salon & Spa is better than 94% of hair removal services.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 91% of hair removal services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 66% of hair removal services.B
66

Reviews for your job

Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.

SASS | Sophia Avera Salon & Spa for hair extensions

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.21
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.62
Usually paidThe price range customers picked most often for this job.$200+
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 75/100.How Job match is calculatedBuilt only from reviews Google tagged “Hair extensions”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1

All 21 Google reviews tagged “Hair extensions”

Sarah4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

Love love love my hair…and my “Ashley-time”! Love her!!! 🥰😘

Paid $200+Shampoo & conditioningBlowoutsHairstyling
Amy5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Not only is Justine so sweet and easy to talk to, she is the best when it comes to hair! I wear extensions and she know what she is doing and talking about. And when she colors my hair it is flawless! If you want to try extensions or you want your hair color to be perfect, get in touch with Justine. She is simply the best!

Shampoo & conditioningHaircutHairstyling
Linda7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

My experience was amazing

Paid $200+Shampoo & conditioningHaircutHair extensions
Katie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

This was my first experience at SASS and WOW!!! It was incredible from when I first walked in, the friendly staff welcomed me right away for my wash/condition/blow out which was very relaxing!! I was having some issues with my extensions (weft). Sophia knew my concern and was able to offer a solution right away that…

Customer photo from Katie's review
Shampoo & conditioningBlowoutsHair extensions
Vanessa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Marcello is the best!

Paid $140–160Shampoo & conditioningBlowoutsHair glazing
Leah6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

There is no one else that I would feel comfortable with doing my hair. A woman's hair is everything!! That is why I send every one I can to SASS because they are ALL really amazing in more ways than one! Sophia has the best team working for her. No doubt!! Love, Leah Ware

Customer photo from Leah's review
Paid $200+HairstylingHair coloringShampoo & conditioning
Sarah2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Marcello is absolutely fantastic!! Marcello is a true professional and hair expert! He takes the time to genuinely listen to your desires and concerns. He is extremely knowledgeable and detail oriented! He’s fun and provides a great ambiance! You’ll leave with fabulous hair, more knowledge on how to keep it healthy, and a new friend!!

BalayageBlowoutsHair extensions
HaileyLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★

I am really at a loss for words or excuses for the experience that I walked away from this salon with. I went to this salon at the recommendation from my current stylist since I was unable to get an appointment before leaving on a trip to Europe. They originally wanted to book me in a slot for less than 45 minutes…

Customer photo from Hailey's review
Hair extensionsHaircut
Katie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★

The fact that this business has friends and family flood the reviews to drown out and attack an unhappy client because they left an honest negative review after not one but TWO bad experiences, yet calls the client asking for “grace and humanity” and says all you need to know about them. They do not care about…

BlowoutsHair extensionsHairstyling
Cassondra6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I can’t say enough great things about SASS. We’re lucky to have a cutting edge hair salon here at the beaches. The owner Sophia is a master at her craft. She encourages her staff to continue to learn and grow by offering classes on the latest techniques and best products in the industry. I have learned so much…

BlowoutsHair extensionsHairstyling
DaisyLocal Guide · 93 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Marcie is quite possibly the greatest hair stylist in the entire world. She rescued my hair after a nightmare extension experience at another salon. I can’t recommend her enough! The entire experience was fantastic from beginning to end

Hair extensions
Deb2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Marcie is fantastic! She helped me with my thinning hair. She’s on the cutting edge of hair enhancements and a brilliant stylist.

Eyelash extensionsHair extensionsHairstyling
Melodae1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Marcie is my go to hair expert. She’s helped figure out coloring needs and is always experienced in hair extension techniques. I trust her completely to make me look gorgeous every time!

Hair extensionsHairstylingHaircut
Savanna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

10/10 recommend Tessa for a facial!! The best one I’ve ever had. My skin has never looked so good. She’s such a sweetheart too. All around an amazing experience

Acne treatmentsBalayageBlowouts
AliciaLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

My family has been with Sophia for over 3 years. She is an expert in color!! Her staff is amazing and so much FUN! They make you feel like family when you walk in the door! I LOVE THIS PLACE!!

BalayageHair extensionsHairstyling
Kirby6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Just moved to town and finding a new hairstylist is always stressful.. Not this time! What a talented kind group of ladies. Thank you for the great job.

Hair extensionsHairstyling+ Punctuality+ Cleanliness+ Quality
camille2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Clarissa is the best! I came to her with thin dirty blonde hair wanting to go bright blonde .. My first consultation we ordered a halo extension in the brightest blonde they had and my next appointment the following week we were going to match me to that. I was a little nervous for her to match the exact color, but…

Customer photo from camille's review
Hair extensionsService not listed+ Punctuality+ Cleanliness+ Quality
AnaLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Sofia is the best hairstylist ever period. Amazing service and professionalism. You’ll love this place 🙌🏼♥️

BalayageHair extensionsHairstyling+ Punctuality+ Cleanliness+ Quality
Samra4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Rating only, no written review.

Paid $200+Shampoo & conditioningHaircutHair extensions
PrincessBeccaLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Rating only, no written review.

Paid $180–200Hair coloringShampoo & conditioningBlowouts
Stephanie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

HairstylingHair coloringHair glazing

Price

$115+96% vs typical hair removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut141$42–$58
Hairstyling127$30–$94
Shampoo & conditioning124$53–$60
Blowouts67—
Hair coloring55—
Balayage26—
Hair extensions21—
Blowdry18—

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