Analyzing 6,666,4966.7M ReviewsFor 18,67318.7K Experts

Experts Reviews · Company report
SASS | Sophia Avera Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%65+4.6Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

SASS | Sophia Avera Salon & Spa

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #16Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.9★ from 484 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SASS | Sophia Avera Salon & Spa is better than 94% of hair removal services.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 91% of hair removal services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 65% of hair removal services.B
65

Reviews for your job

Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.

SASS | Sophia Avera Salon & Spa for hair highlighting

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.10
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200+
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 95/100.How Job match is calculatedBuilt only from reviews Google tagged “Hair highlighting”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1

All 10 Google reviews tagged “Hair highlighting”

Allie11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Wow! Julia was amazing! I am so lucky to have found SASS salon. She gave me exactly what I wanted and I left feeling beautiful. Sophia was also very knowledgeable and I could tell they were both so passionate about what they do. They have a new returning client for sure!

HaircutHairstylingHair highlighting
Karla6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Megan did an awesome job with my cut, color, and advice on keeping my hair healthy! Additionally, Megan is knowledgeable about hair products that meet my needs perfectly! Sass Salon’s staff is friendly and welcoming. I have referred all of my friends in the area to check it out.

Paid $200+Shampoo & conditioningHair glazingHaircut
Teresa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Have a longer style bob cut for a change and great color, as usual, by Emily. It's a pleasure each time with her. It’s one of those times people raving on social media steered me right 🤩 and I’ve been a regular now for more than a year.

Hair highlighting
Lauren2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Love love love my hair thanks to marcello!

Paid $200+HairstylingHair coloringShampoo & conditioning
Claire8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Amonda is always so attentive and she takes time to ask questions and listen to understand what her clients want. I appreciate her valuable experienced stylist perspective to help balance my expectations with reality based on my hair color and texture so I always leave her chair feeling happy and looking fabulous!

Paid $200+Hair coloringHaircutHair highlighting
Leah6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

There is no one else that I would feel comfortable with doing my hair. A woman's hair is everything!! That is why I send every one I can to SASS because they are ALL really amazing in more ways than one! Sophia has the best team working for her. No doubt!! Love, Leah Ware

Customer photo from Leah's review
Paid $200+HairstylingHair coloringShampoo & conditioning
Hannah5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Amonda was the absolute sweetest and made sure she understood what I wanted! My hair turned out exactly like I pictured!! :)

Paid $180–200HairstylingHair glazingHaircut
Ashley10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Today I got highlighted by Emily and she was amazing! She’s extremely personable and talented! The salon was also beautiful!

Hair highlighting
Jennifer2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I started going to Megan four years ago after a botched hair job at another salon. I was worried to have someone else touch my hair but she made me feel comfortable and corrected my hair color. She completely exceeded my expectations. She has consistently done an amazing job for both cut and color and I would recommend her to anyone looking for a stylist.

Paid $200+HairstylingHair coloringShampoo & conditioning
Denise5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Paid $200+Shampoo & conditioningHaircutHairstyling

Price

$115+96% vs typical hair removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut141$41–$57
Hairstyling127$32–$129
Shampoo & conditioning124$53–$60
Blowouts67—
Hair coloring55—
Balayage26—
Hair extensions21—
Blowdry18—

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