How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORESASS | Sophia Avera Salon & Spa
Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews
Report card
Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
Reviews for your job
Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.
SASS | Sophia Avera Salon & Spa for haircut
Clear ✕All 141 Google reviews tagged “Haircut” · showing 60
Ava was a great stylist to see. She was attentive, skilled and kind!
"I had a wonderful experience with Eve at SASS Salon! She really listened to what I wanted, did exactly what I asked for, and gave some great suggestions that made the final result even better. The salon itself is clean and the staff is incredibly friendly. Highly recommend!"
My experience at SASS is unfailingly great. Always on time, which really matters to me. Customer service orientation is exceptional from mg stylist AND the front desk. I walk out and never feel a need to redo or touch up m th hair. It’s exactly what I asked for every time: color, cutting,and styling.
As if the shampoo with a head massage and hot towel wasn’t enough, my hair cut looked great. Never a dull moment in this salon.
Amazing service definitely recommend going there, beautiful work, I would definitely be coming back!
The salon is so up to date, friendly, amazing color technology and just a wealth of hair knowledge. Everyone who assisted knew what they were doing, took the time to explain everything and WOW does my hair look amazing. For being my first time there, I could not have asked for more. Highly recommend you try this salon on Jax Beach!
Ashley was fantastic! I came in with only an idea and she helped figure out what I wanted and it looks great :)
As always staff & you are always welcoming! Clean environment. Smiles from y’all really starts the day in a great way! Love this salon…best salon I have ever been!
Been going to Sass for over 5 years. I always have such a wonderful experience. I am well taken care of from my brows and facials to hair. I always leave feeling refreshed.
You know how you’re on vacation and just hate your hair? SASS got me in and alll I can say is SASS is Bad SASS! 😂hope you got the bad ass meaning. The owner Sophia listened to what I wanted and needed and I’m back to my sassy short spikey self. A pleasure to meet you Sophia and your lovely staff.
Megan is a great stylist.
Excellent salon-highly recommend! Megan is one of best hair stylists in Jacksonville. Everyone is so friendly. Mary is great at accommodating my scheduling changes.
Great experience from start to finish. Megan is a true professional. I'll be back!
After moving to Jax last year, we finally have begun the look for a new place for our hair care! Julia has been amazing! She takes all the time needed to really understand your goals for your hair and talks you through all the process of achieving, giving you a realistic time frame. I’ve gone for a hair treatment…
Justine listens to me and then tells me each step of the process along the way!! She does an AMAZING job! Thank YOU!!
I’ve been seeing Ashley for a while now and I have to say, she’s absolutely amazing!!! She listens to my hair concerns and advises me so that I have the best outcome possible!! I love our therapy chats too!! She’s a beautiful soul and I’m so glad I found her when I first moved to JAX last year!!
So this may be a bit different in content cause I’m not a local, HOWEVER, I had the best salon experience ever! I was in town for a conference for my husband’s job and we decided to take a couple of extra days for us. Anyways, since my husband was in the conference all day, I wanted to surprise him with my new hair.…
Anna did such a great job with my hair! I went in for a trim and she did exactly what I wanted. I have curly hair and many of the places I have been to cut it like any other hair, but Anna shaped it nicely so that the weight of my curls would look more evenly distributed! I loved that she asked if I was having any…
First time with stylist Olivia. Absolutely loved my experience. Look forward to seeing Ms Olivia again.
THE BEST! GREAT PEOPLE... EXCELLENT CARE.
Amazing! Love Eve's attention to detail and thoughtful questions about my hair and styling preferences to ensure I left feeling gorgeous!
Got exactly what I asked for, my hair looks so healthy and glossy! Olivia was so thorough with making sure everything was exactly how I wanted it to look, my hair is prom ready and perfect!!
Eve did such a good job, 10/10 recommend!
Great consultation before every appointment to discuss any changes and needs. Easily adjusts to whatever is needed without hesitation. Great experience every time!
Great haircut!
Not only is Justine so sweet and easy to talk to, she is the best when it comes to hair! I wear extensions and she know what she is doing and talking about. And when she colors my hair it is flawless! If you want to try extensions or you want your hair color to be perfect, get in touch with Justine. She is simply the best!
Megan is the best! I followed her from her previous salon because she is so good!
Ashley is the best! Always has great advice for healthy hair, and is fun to hang out with!
Julia did a wonderful job and I will be returning! I really appreciate her taking her time and asking Sophia for guidance when needed. :)
Lauren did an amazing job on my highlights and haircut. I get so many compliments on my hair.
I just moved down to the area, so this was my first cut at the salon. Justine was fantastic. I have long, thick hair, and was nervous about trying somebody new. Justine asked me all about my hair and how I wanted it cut, and she took the time to listen and make sure I was really pleased with the end result. She gave…
Love my hair Madison!!! I feel young and beautiful again!! As always an exceptional experience! 🥰😘
I highly recommend Marcello and Sass Salon!! I am new to Jacksonville Beach and could not be happier to find Marcello!! He took time to discuss my hair concerns and was confident he could help. I absolutely love my cut, color and glaze! Marcello even provided extra time teaching me how to style my hair. So grateful!
Ashley is amazing!! She gave me a balayage treatment and the color is so natural and soft it looks like I was born with it! She is also very knowledgeable about condition of hair and what products would be the most beneficial. I just moved to Jax Beach and it’s not always easy to find a great stylist…..well, I…
Madison did cut and color for me. Love the cut and the color is great. My hair feels so healthy now
Sophia is amazing. Everytime I leave with beautiful hair!
My experience was amazing
It was such a please meeting you, Sophia. I love my haircut and out chat. And the lion. Everyone at your salon is so friendly and all the clients I saw leave looked amazing. I'll definitely be back. I'm so pleased to have found my salon!!!
Sass Salon is amazing! Easy to book online. Made the appointment Within 2 days! Super convenient. Friendly and extremely knowledgeable staff. Justine styles my hair . She is one of the best!
I do not know why I waited so long to schedule. Justine was nothing short of amazing! My hair looks so beautiful. She was professional, kind, knowledgeable, listened and helped me achieve what my hair is capable of without doing damage. I have found my person here in Jax and I could not be more excited 🥳
Sass Salon A+++. Beautiful and comfortable studio with great energy, superb services, laughter and fabulous hairstyles. Can’t ask for more. Sophie is in the league of her own. She is super nice and wildly talented. Best consultation and haircut I had in years. Gorgeous blow out, all took 10 years off my look. My…
The best experience I’ve ever had at a salon! Madison is the best.
Sass is such a great atmosphere! Amonda is a great stylist as well!! Highly recommend.
Moment you walk in, you’re greeted with a warm welcome and friendly atmosphere. I love the variety of hair products they offer — and plenty of parking makes it even better! Highly recommend.
Stylish haircuts by the talented team! I highly recommend Sophia! The best haircut/style for both men and women.
Sophia is very professional and I really appreciate the time she took to listen to what I wanted. Olivia was also very sweet and the salon is a professional, welcoming environment.
Every visit always gets better and better. What a super talented team! Love this salon!
Sophia is amazing! She’s a true pro at both color and cut—my hair has never looked better. She listens, delivers exactly what you want, and makes the whole experience enjoyable. Highly recommend Sophia and SASS!
A shout-out to Megan. I was a first time customer when Megan cut my hair and she did a fantastic job. I will definitely be a repeat customer and hope that this review will bring her and SASS Salon & Spa lots of new customers. Very relaxed environment.
Every piece of advice about color and about growing into gray, every haircut, and every suggestion about product I have received from Justine has been outstanding. She is so knowledgeable, professional, and creative!
Justine did an amazing job cutting my hair and giving me exactly what I asked for! Will definitely be back to see her.
It's a professional and relaxing place at the beach. Everyone is fabulous and talented.
Wow! Julia was amazing! I am so lucky to have found SASS salon. She gave me exactly what I wanted and I left feeling beautiful. Sophia was also very knowledgeable and I could tell they were both so passionate about what they do. They have a new returning client for sure!
Megan did an awesome job with my cut, color, and advice on keeping my hair healthy! Additionally, Megan is knowledgeable about hair products that meet my needs perfectly! Sass Salon’s staff is friendly and welcoming. I have referred all of my friends in the area to check it out.
I love it here! Staff are so warm & give the best haircuts! I’ve been getting my haircut by Sophia for months and I couldn’t recommend her (and her team) enough.
I love my hair!!!! I came in and got a haircut from Lauren. She gave me exactly what I asked for. She did a fuzio dose and my hair feels so good!
Feeling pampered and relaxed. She really knows that special way to touch and style. Will definitely be back....coming all the way from Maryland. So worth it. Love the chia tea before my treatment!
Marcello is the best!
Ashley did a great haircut. She was patient and listened to what I wanted. Great experience.
I’m so grateful that Ashley took her time with my hair and gave me exactly what I asked for! She not only listened to my concerns but also educated me about my hair’s health and how to care for it moving forward. My goal was to keep as much of my length as possible while getting rid of all the damaged ends from…
Price
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 141 | $42–$58 |
| Hairstyling | 127 | $30–$94 |
| Shampoo & conditioning | 124 | $53–$60 |
| Blowouts | 67 | — |
| Hair coloring | 55 | — |
| Balayage | 26 | — |
| Hair extensions | 21 | — |
| Blowdry | 18 | — |



