How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORESASS | Sophia Avera Salon & Spa
Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews
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Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
Reviews for your job
Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.
SASS | Sophia Avera Salon & Spa for hairstyling
Clear ✕All 127 Google reviews tagged “Hairstyling” · showing 120
Amond is awesome. She listen to how you want your hair and she Delivers!! Would highly her and the salon is very accommodating.
Fantastic salon hair salon and spa, the owner and staff are highly knowledgable and the salon is beautifully designed. My hairstyling and color was perfect, thank you so much !
Thanks to Amonda again, my hair looks amazing. I love the new look inside, if you haven't checked them out yet you should !
My experience at SASS is unfailingly great. Always on time, which really matters to me. Customer service orientation is exceptional from mg stylist AND the front desk. I walk out and never feel a need to redo or touch up m th hair. It’s exactly what I asked for every time: color, cutting,and styling.
Everyone is extremely friendly and helpful, Emily is my stylist and I really appreciate her skill and listening and understanding my style.
After moving to Jax last year, we finally have begun the look for a new place for our hair care! Julia has been amazing! She takes all the time needed to really understand your goals for your hair and talks you through all the process of achieving, giving you a realistic time frame. I’ve gone for a hair treatment…
Justine listens to me and then tells me each step of the process along the way!! She does an AMAZING job! Thank YOU!!
It was my first visit to SASS and I felt very welcomed. Meghan took time to consult with me on what my expectations were and was super professional, making my experience better than I could have hoped for. She gave me a cut that keeps getting compliments, so I am very pleased she was able to create what I had…
First time with stylist Olivia. Absolutely loved my experience. Look forward to seeing Ms Olivia again.
Love love love my hair…and my “Ashley-time”! Love her!!! 🥰😘
Not only is Justine so sweet and easy to talk to, she is the best when it comes to hair! I wear extensions and she know what she is doing and talking about. And when she colors my hair it is flawless! If you want to try extensions or you want your hair color to be perfect, get in touch with Justine. She is simply the best!
Megan is the best! I followed her from her previous salon because she is so good!
Ashley is the best! Always has great advice for healthy hair, and is fun to hang out with!
Lauren did an amazing job on my highlights and haircut. I get so many compliments on my hair.
Ashley is a very talented stylist. My hair looks amazing when I leave! I’ve been a client since they opened a couple years ago and I have always been happy. I go to a lot of different stylists and their esthetician Tessa who is great too!! 👍
Love my hair Madison!!! I feel young and beautiful again!! As always an exceptional experience! 🥰😘
I highly recommend Marcello and Sass Salon!! I am new to Jacksonville Beach and could not be happier to find Marcello!! He took time to discuss my hair concerns and was confident he could help. I absolutely love my cut, color and glaze! Marcello even provided extra time teaching me how to style my hair. So grateful!
RUN, don’t walk to get your hair done by Marcello. The entire process from beginning to end was amazing. I wanted something different with my brunette hair. It felt boring and I really wanted something fresh. He showed me a few inspo pics and I let him run free with it. Results…10/10, old money dimensional brunette…
Ashley is amazing!! She gave me a balayage treatment and the color is so natural and soft it looks like I was born with it! She is also very knowledgeable about condition of hair and what products would be the most beneficial. I just moved to Jax Beach and it’s not always easy to find a great stylist…..well, I…
Sass Salon A+++. Beautiful and comfortable studio with great energy, superb services, laughter and fabulous hairstyles. Can’t ask for more. Sophie is in the league of her own. She is super nice and wildly talented. Best consultation and haircut I had in years. Gorgeous blow out, all took 10 years off my look. My…
Moment you walk in, you’re greeted with a warm welcome and friendly atmosphere. I love the variety of hair products they offer — and plenty of parking makes it even better! Highly recommend.
Love the color! I look and feel 10 years younger!! I have been to many stylists and absolutely love what Emily can do with color and styling. Travel from VA just for her services!!
Justine is amazing! Definitely recommend!
Wow! Julia was amazing! I am so lucky to have found SASS salon. She gave me exactly what I wanted and I left feeling beautiful. Sophia was also very knowledgeable and I could tell they were both so passionate about what they do. They have a new returning client for sure!
Megan did an awesome job with my cut, color, and advice on keeping my hair healthy! Additionally, Megan is knowledgeable about hair products that meet my needs perfectly! Sass Salon’s staff is friendly and welcoming. I have referred all of my friends in the area to check it out.
After 4 years of searching the Jacksonville area, I finally have found someone who listens to what I like and has the skill to give me a great cut AND beautiful color! I've found my home!
I love it here! Staff are so warm & give the best haircuts! I’ve been getting my haircut by Sophia for months and I couldn’t recommend her (and her team) enough.
I love my hair!!!! I came in and got a haircut from Lauren. She gave me exactly what I asked for. She did a fuzio dose and my hair feels so good!
Madison is amazing. Everyone at the salon is kind and welcoming. Love this salon.
Feeling pampered and relaxed. She really knows that special way to touch and style. Will definitely be back....coming all the way from Maryland. So worth it. Love the chia tea before my treatment!
Marcello is the best!
I'm in from out of town and Megan was able to get me in and fix my bad hair cut.
Megan H. is an amazing hairstylist!! I love my cuts every time and her coloring is also beautiful. I have blonde hair and get partial highlights, she did a great job!
Amazing! Every time I! Professionalism with a touch of class Highly recommend Ashley and the whole entire Sass cast😍🥰😍
Love the atmosphere love Megan! she gave me my favorite cut and color.
Can’t say enough good about this place! The hairstylists are experts; a number of them actually travel around the country teaching others, which tells you how good they are. The whole vibe is super positive and welcoming from the moment you check in to when you leave. Everyone I interacted with was friendly and…
Always a great experience with Sophia- she knows the exact color to do and the perfect cut!
Sass has a great staff and Sophia always does the best cut and color. My hair is healthy and looks fabulous because of Sophia’s expertise!!
Love love love my hair thanks to marcello!
Marcello is the best, I love him. He always does an amazing job!
Madison listened to what I really wanted and gave me the perfect cut! I was so impressed, I've booked an appointment for next week to have her do some highlights.
Best service ever!! My hair hasn't felt this amazing in years! Thanks so much! I couldn't possibly say enough about Ashley! She took my damaged Ulta MESS and fixed it in ONE visit. I'm hers for life now. Fantastic work every single time. ...not to mention she's absolutely beautiful inside and out!
One of the best stylists ever! Madison is attentive, and a perfectionist when it comes to cuts and styling. A true professional. I’ll be back!
Emily gave me a great haircut
My experience at Sass started at the front desk, which was staffed by friendly and helpful peeps. I walked in and asked for the possibility of an appointment and the staff made it happen for me. My experience with Megan as a stylist was top-notch. She was friendly, professional, and when above and beyond to…
Madison did a great job. She made sure we were both in the same page for the cut and color and she had a good knowledge of products to recommend for my needs.
There is no one else that I would feel comfortable with doing my hair. A woman's hair is everything!! That is why I send every one I can to SASS because they are ALL really amazing in more ways than one! Sophia has the best team working for her. No doubt!! Love, Leah Ware
Amonda was the absolute sweetest and made sure she understood what I wanted! My hair turned out exactly like I pictured!! :)
Madison is a lovely young lady. She listened intently to my style "wishes" and did a beautiful job! She has great hair product knowledge. This was my first haircut at SASS and I am very pleased. I will definitely book with Madison again. PSA...If you're going to tip your stylist, bring cash or have Venmo. There is…
I love SASS! Emily is so patient and helpful with figuring out what I want to do to my hair. I went in with some vague ideas and a picture of Hailey Bieber and she was able to give me an updated and customized color and cut that I really love. Thank you Emily!!! I have also seen the other gals there (Katie,…
Excellent!
I had an incredible experience with Sophia and her team. Sophia is an expert in her field and has a fantastic personality. From booking to checking out, the staff was incredibly helpful and friendly. I highly recommend Sophia and her company!
Katie is absolutely the best hairstylist I have ever had! I’m so happy to have found her! SASS is a great place with great ambience and a great environment!
Ashley was so nice & listened to everything that I had to say & did everything that I had asked for. This was my first time in this salon & I’m so pleased with the results I will be happy to come back for future trims & any of my other future hair needs! The owner was also so kind & personable. They really seem to…
I needed a last-minute haircut and had heard great things about SASS. I booked online for the same day, and they accommodated me for both a haircut and brow wax. All I can say is wow! Madison worked wonders on my long, thick hair. She was knowledgeable and kind, transforming my scraggly mess into a healthy and…
Katie goes above and beyond for her customers. My haircut looks great and catching up with her is like catching up with a friend. She is a gem! - Leyla
Madison is a blessing and I always leave feeling refreshed and happy. She does a great job of interacting and interpreting what my my needs are and giving me the results I want.
I love everything about SASS Salon and Sophia!!!! The ambience and environment is amazing and always so welcoming. I absolutely love everyone I’ve met and Sophia always does a beyond amazing job on my hair. SASS gives such a luxurious and relaxing feel - I always walk out feeling amazing and relaxed!!! I cannot recommend Sophia or SASS enough.
Marcello was amazing!! (and lauren) both of them got my hair right where I wanted it to be! Perfect color and cut, and the timing was impeccable. I was in and out in less than 4 hours, a dream!
Megan is the shit
Emily was an excellent stylist. Took the time to ask exactly how I would like my hair! And colored it very similar as to how I ask her to! She was very professional and kind. I will most definitely return for a touch up to see Emily!
I met Justine back in 2012 when I decided my hair was getting a little long and it needed to be cleaned up. Fast forward 12 years and Justine has been the only person to cut my hair since. Justine is so patient and always brings a good attitude, also she does a dang good job. I've maintained several haircuts over…
I started going to Megan four years ago after a botched hair job at another salon. I was worried to have someone else touch my hair but she made me feel comfortable and corrected my hair color. She completely exceeded my expectations. She has consistently done an amazing job for both cut and color and I would recommend her to anyone looking for a stylist.
This is the best salon I’ve ever been to. Everyone is so nice, welcoming, and helpful. I’ve gotten my hair done by them 3 times now and they will be my go to while I live in Jacksonville. Highly recommended.
Absolute best mens cut I have ever had. Emily was a fantastic stylist. Very upbeat atmosphere and everyone was super friendly. I am visiting from Minnesota and needed a cut so gave them a shot. If it wasn't so far from home this would be my new salon. Will probably travel for a cut a few times a year now. If you…
Listens, on time, professional in every way! Everyone is so friendly and welcoming! The best salon in Jacksonville!
Madison did a great job with my long hair.
The best salon in town, they have the best stylists and products. Highly recommend. Ask for Emily
I adore Ashley! So much so, I drive from Palm Coast to Jacksonville for my hair appointments! I really appreciate the rime she takes woth blow drying out my thick, naturally curly hair! It feels amazing when I leave from seeing her!
Great service at affordable cost!
For a long time, my wife has been searching for a hair stylist. She discovered Marcello on TikTok and was immediately impressed. She admired how Marcello interacted with his clients, listening to their ideas and sharing his own. Our son, who is slightly autistic, struggles with self-care, especially when it comes to…
I am 66 and have very fine straight hair. It was just above my collar when I went to see Amonda, whom I’d never seen before. She was delightful and took a lot of time to understand what I do and I don’t do in terms of styling (no products whatsoever). I explained I just always let my hair air dry, unless I’m going…
I had the best experience at this salon. Everyone was friendly and attentive. I feel they were listening to me in what I wanted. Will definitely be back!
Every appointment at SASS has been better than the last. I have found a home for all of my hair beautification needs here. The atmosphere is very very warm thanks to the lovely girl at the front, Mariclaire, and my experiences with each and every stylist I have seen has been super positive. The one thing that’s…
First time here. Justine was very patient and spent a lot of time with me figuring out what I wanted for my cut and color. Salon is very nice and staff is very friendly.
My experience with Sophia was great! The studio had a great vibe and booking was a breeze. I showed Sophia some inspo photos and she nailed exactly what I wanted, I’m obsessed! Will definitely be back
From the second I walked in the SASS door today, I was a happy camper. I was attended to quickly and offered something to drink (I was thirsty); I was well taken care of during what could've been a stressful process--I've never had highlights in my hair before (I was actually totally relaxed); I was in the hands of…
GO SEE MARCELLO! Everywhere I go I get compliments on my hair and tell them to go see him. Never had a stylist as good as him. My hair has never looked better and he is so great with helping lead you when you're not sure the direction you want. He does not miss! All of the staff at the salon is incredibly helpful…
Marcello is absolutely fantastic!! Marcello is a true professional and hair expert! He takes the time to genuinely listen to your desires and concerns. He is extremely knowledgeable and detail oriented! He’s fun and provides a great ambiance! You’ll leave with fabulous hair, more knowledge on how to keep it healthy, and a new friend!!
Love getting my hair done by Marcello, amazing product every time! Couldn’t ask for anyone better!!
I saw Marcello for the first time yesterday and I trusted him to do whatever he wanted to my hair. I can say I am OBSESSED!! Marcello did amazing and went above and beyond. I love my new hair. Also, shout out to Natalie and Justine for helping out also! Everyone at SASS is amazing!!
Katie always does a great job on my hair. Highly recommended her!
The fact that this business has friends and family flood the reviews to drown out and attack an unhappy client because they left an honest negative review after not one but TWO bad experiences, yet calls the client asking for “grace and humanity” and says all you need to know about them. They do not care about…
Thank you SASS for not only providing me with confidence, education, and commitment to helping me achieve the goals I have for my hair. I met all the stylist, walked through the salon, and was educated on how my hair naturally was. I’ve always wanted it a certain way, color, and place. After going to SASS, I not…
I can’t say enough great things about SASS. We’re lucky to have a cutting edge hair salon here at the beaches. The owner Sophia is a master at her craft. She encourages her staff to continue to learn and grow by offering classes on the latest techniques and best products in the industry. I have learned so much…
Excellent service and Hair stylists. I'm from Cleveland Ohio. I got my hair cut and styled last April 2022 and again 2 days ago 2 different stylists and they both were AMAZING!
I am blown away every time I come here!!! I travel in from out of town (6+ hours) to get my hair done by Sophia and it is ALWAYS worth the drive. My hair feels amazing after a fresh hair cut and the specialty shampoo and conditioners they use. The color is phenomenal and rivals what you would find in a big city. I…
I’ve always had the best experience at Sass Salon! By far the best Salon overall in Jax!
I absolutely loved SASS, and Rachel did a FANTASTIC job on my hair! Everyone was so nice and welcoming and Rachel (who was referred to me by a friend) gave me wonderful, professional advice and care. I will definitely be going back to see Rachel and the other stylists!
Marcie is fantastic! She helped me with my thinning hair. She’s on the cutting edge of hair enhancements and a brilliant stylist.
Marcie is my go to hair expert. She’s helped figure out coloring needs and is always experienced in hair extension techniques. I trust her completely to make me look gorgeous every time!
Great experience! all the ladies are great, got my first highlights ever from Savanna and she did amazing! looks so natural and got so many compliments !
I drive an hour from Saint Augustine to come to SASS and it is worth every minute! Love it here! Clarissa is wonderful. So sweet and an absolute talent with my hair!
10/10 recommend Tessa for a facial!! The best one I’ve ever had. My skin has never looked so good. She’s such a sweetheart too. All around an amazing experience
Justine is the best! Always happy when I leave!
My family has been with Sophia for over 3 years. She is an expert in color!! Her staff is amazing and so much FUN! They make you feel like family when you walk in the door! I LOVE THIS PLACE!!
Clarissa has saved my life on more than one occasion. After a box dye gone wrong (very wrong), she quickly got me in and fixed my poor decision. In little to no time, she took my disaster of hair and transformed it into something to be proud of. She is never in a rush and always goes out of her way to ensure…
Top Notch salon and excellent staff. Sophia was the more knowledgeable, caring and amazing hair dresser. The sweet front desk girl, Carson, was so professional and a complete doll!
Justine color matched my hair and I was in and out very quickly! Salon is very comfortable, I was welcomed by the staff when I came in and had a overall great experience. I would recommend!
Best salon I have been to by FAR. Everyone is so talented and do exactly what you ask for. I was a model for Delaney who just got out of hair school and she did FANTASTIC I would definitely recommend this salon and to ask for Delaney!!
Wonderful experience and truly appreciated Sophia's experience and knowledge. Her recommendations on how to manage my greying, over 60 hair was spot-on. I have been searching for someone who can treat older women's hair so that the result is genuine and makes sense. I arrived with very grey hair (mostly salt with…
What a fun salon, filled with talented and stylish stylists! ;-) My son and I each had cuts here at the recommendation of another local stylist. Such a great recommendation. The talent knows talent. Highly recommended for all, just don't use my book my stylist when I want to get in.
Just moved to town and finding a new hairstylist is always stressful.. Not this time! What a talented kind group of ladies. Thank you for the great job.
Sophia and her team are absolutely amazing!! I just had my second appointment and not only did she correct my last stylist’s mistake - my blonde is so bright and beautiful! It’s pricey, but worth it. I feel like a million bucks girl, thanks! ~Heather
I visited SASS an had Lorna as my stylist. She perfectly cut my hair giving me curtain bangs and layers that really added shape to my hair and makes me feel more like me!!! highly recommended especially Lorna!!!
I love this salon! It is the cutest & the hair washing chairs are the most comfortable thing ever! Lorna does my hair & is so talented with highlights. I always love how my hair turns out after I visit her!
We traveled to Jacksonville from Philadelphia for a wedding. I booked 3, then 4, blow outs with SASS. They could not have been more accommodating (I called probably about 10 times total), kind, and professional. Highly recommend them! And turns out, Sophia knew one of my former hairstylists as they work together educating for L’Oréal … small world!
I cannot recommend Sophia enough! Not only did she do an amazing cut and color/highlights on my thin, very fine hair but the salon and everyone I interacted with was wonderful. Just a very nice vibe. Sophia listened, took my ideas and made recommendations on what would work for my hair and face shape. Love, love, love her and the salon! Thank you SASS!
I love this salon! Such a great vibe and all of the girls there are super talented. Justine does my hair and she is the best stylist I’ve had in my life. If you need lash extensions, use Ashlee. She is awesome and can get you in pretty quickly. Definitely try this salon out. You will not be disappointed. :)
Justine at SASS is absolutely amazing!!! She’s done a Brazilian blow out for me multiple times and I can’t say enough great things about how amazing and frizz free my hair stayed! I also just recently had a wedding and she did a blow out for me! I got so many compliments on my hair at the event and wish I could have…
What a wonderful salon! I am in town for a wedding and my friend and I were accommodated the same day for two gorgeous blow outs. The salon is super professional, clean, and in a really convenient part of town. I totally recommend it for anyone local or visiting who wants to look and feel their best! Thank you everyone!
Sophia is the best in the business! She will listen to what you want and will make honest suggestions for a color and cut that suites your look. I’ve been with Sophia for over 10 years and she has evolved to become one of the top colorists and stylists in her field. She is always learning and growing to be the best…
The absolutely kindest, most professional and talented stylist there is! I was Steph’s client for over ten years until she moved from MN and I still miss her ❤️ Our story began when I was an embarrassed 22 year old needing to cover some gray hair. She could not have been more kind and professional. And it was…
Sofia is the best hairstylist ever period. Amazing service and professionalism. You’ll love this place 🙌🏼♥️
Stephanie’s balayage is absolutely the very best. I am really picky about my hair and she will forever be the only person I can totally relax with and know she will get it exactly right every time. Her cuts are amazing. I’m always so happy with how beautiful and healthy my hair is after my service.
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Price
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 141 | $42–$58 |
| Hairstyling | 127 | $30–$94 |
| Shampoo & conditioning | 124 | $53–$60 |
| Blowouts | 67 | — |
| Hair coloring | 55 | — |
| Balayage | 26 | — |
| Hair extensions | 21 | — |
| Blowdry | 18 | — |






