Experts Reviews · Company report
SASS | Sophia Avera Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%66+4.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE

SASS | Sophia Avera Salon & Spa

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #12Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 484 Google reviews

Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SASS | Sophia Avera Salon & Spa is better than 94% of hair removal services.A
94
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 91% of hair removal services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SASS | Sophia Avera Salon & Spa is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.SASS | Sophia Avera Salon & Spa is better than 66% of hair removal services.B
66

Reviews for your job

Customers hired SASS | Sophia Avera Salon & Spa for 8 kinds of job.

SASS | Sophia Avera Salon & Spa for shampoo & conditioning

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.124
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200+
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$53–$60
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 98/100.How Job match is calculatedBuilt only from reviews Google tagged “Shampoo & conditioning”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 3

All 124 Google reviews tagged “Shampoo & conditioning” · showing 40

Staci8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

"I had a wonderful experience with Eve at SASS Salon! She really listened to what I wanted, did exactly what I asked for, and gave some great suggestions that made the final result even better. The salon itself is clean and the staff is incredibly friendly. Highly recommend!"

Paid $40–60Shampoo & conditioningBlowoutsHaircut
Ellen13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Fantastic salon hair salon and spa, the owner and staff are highly knowledgable and the salon is beautifully designed. My hairstyling and color was perfect, thank you so much !

Hair coloringHair glazingKeratin treatments
kathy3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Thanks to Amonda again, my hair looks amazing. I love the new look inside, if you haven't checked them out yet you should !

Paid $120–140Hair coloringShampoo & conditioningHairstyling
CandiceLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

The salon is so up to date, friendly, amazing color technology and just a wealth of hair knowledge. Everyone who assisted knew what they were doing, took the time to explain everything and WOW does my hair look amazing. For being my first time there, I could not have asked for more. Highly recommend you try this salon on Jax Beach!

Shampoo & conditioningHaircut
Beverly9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

As always staff & you are always welcoming! Clean environment. Smiles from y’all really starts the day in a great way! Love this salon…best salon I have ever been!

Paid $200+Shampoo & conditioningHaircutBalayage
Rachel4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Been going to Sass for over 5 years. I always have such a wonderful experience. I am well taken care of from my brows and facials to hair. I always leave feeling refreshed.

Paid $80–100Shampoo & conditioningHaircutWaxing
Cathy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

You know how you’re on vacation and just hate your hair? SASS got me in and alll I can say is SASS is Bad SASS! 😂hope you got the bad ass meaning. The owner Sophia listened to what I wanted and needed and I’m back to my sassy short spikey self. A pleasure to meet you Sophia and your lovely staff.

Paid $40–60Shampoo & conditioningHaircut
VeraLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Megan is a great stylist.

Paid $60–80Bang trimShampoo & conditioningHaircut
NancyLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Excellent salon-highly recommend! Megan is one of best hair stylists in Jacksonville. Everyone is so friendly. Mary is great at accommodating my scheduling changes.

Shampoo & conditioningBlowoutsHaircut
Nicole7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

After moving to Jax last year, we finally have begun the look for a new place for our hair care! Julia has been amazing! She takes all the time needed to really understand your goals for your hair and talks you through all the process of achieving, giving you a realistic time frame. I’ve gone for a hair treatment…

Paid $180–200Shampoo & conditioningBlowoutsHaircut
Leah7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Justine listens to me and then tells me each step of the process along the way!! She does an AMAZING job! Thank YOU!!

Paid $200+Shampoo & conditioningHaircutHairstyling
Gigi8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

I’ve been seeing Ashley for a while now and I have to say, she’s absolutely amazing!!! She listens to my hair concerns and advises me so that I have the best outcome possible!! I love our therapy chats too!! She’s a beautiful soul and I’m so glad I found her when I first moved to JAX last year!!

Paid $200+Shampoo & conditioningBlowoutsHaircut
LigiaLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

So this may be a bit different in content cause I’m not a local, HOWEVER, I had the best salon experience ever! I was in town for a conference for my husband’s job and we decided to take a couple of extra days for us. Anyways, since my husband was in the conference all day, I wanted to surprise him with my new hair.…

Paid $200+Shampoo & conditioningBlowoutsHaircut
Dina2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

It was my first visit to SASS and I felt very welcomed. Meghan took time to consult with me on what my expectations were and was super professional, making my experience better than I could have hoped for. She gave me a cut that keeps getting compliments, so I am very pleased she was able to create what I had…

Paid $60–80Shampoo & conditioningHairstyling
Hope7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

First time with stylist Olivia. Absolutely loved my experience. Look forward to seeing Ms Olivia again.

Paid $80–100Shampoo & conditioningHaircutHairstyling
Morgan4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

Amazing! Love Eve's attention to detail and thoughtful questions about my hair and styling preferences to ensure I left feeling gorgeous!

Shampoo & conditioningBlowoutsHaircut
Aubrie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Got exactly what I asked for, my hair looks so healthy and glossy! Olivia was so thorough with making sure everything was exactly how I wanted it to look, my hair is prom ready and perfect!!

Paid $40–60Shampoo & conditioningBlowoutsHaircut
Avery2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Eve did such a good job, 10/10 recommend!

Shampoo & conditioningBlowoutsHaircut
Sarah4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

Love love love my hair…and my “Ashley-time”! Love her!!! 🥰😘

Paid $200+Shampoo & conditioningBlowoutsHairstyling
Christine9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

Great consultation before every appointment to discuss any changes and needs. Easily adjusts to whatever is needed without hesitation. Great experience every time!

Shampoo & conditioningBlowoutsHaircut
M4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

Love my time with Ashley! Turns any bad hair day around!🐾💯🐾😊📚

Paid $160–180Shampoo & conditioning
Christy10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Great haircut!

Shampoo & conditioningHaircut
Amy5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Not only is Justine so sweet and easy to talk to, she is the best when it comes to hair! I wear extensions and she know what she is doing and talking about. And when she colors my hair it is flawless! If you want to try extensions or you want your hair color to be perfect, get in touch with Justine. She is simply the best!

Shampoo & conditioningHaircutHairstyling
Betsy4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Megan is the best! I followed her from her previous salon because she is so good!

Paid $120–140Shampoo & conditioningBlowoutsHaircut
JLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Ashley is the best! Always has great advice for healthy hair, and is fun to hang out with!

Paid $80–100Shampoo & conditioningHaircutHairstyling
Megan5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Julia did a wonderful job and I will be returning! I really appreciate her taking her time and asking Sophia for guidance when needed. :)

Paid $40–60Shampoo & conditioningHaircut
Jenifer1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Lauren did an amazing job on my highlights and haircut. I get so many compliments on my hair.

Paid $120–140Shampoo & conditioningHaircutHairstyling
amy8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

Ashley is a very talented stylist. My hair looks amazing when I leave! I’ve been a client since they opened a couple years ago and I have always been happy. I go to a lot of different stylists and their esthetician Tessa who is great too!! 👍

Paid $20–40Shampoo & conditioningBlowoutsHairstyling
Kristal7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

I just moved down to the area, so this was my first cut at the salon. Justine was fantastic. I have long, thick hair, and was nervous about trying somebody new. Justine asked me all about my hair and how I wanted it cut, and she took the time to listen and make sure I was really pleased with the end result. She gave…

Paid $60–80Shampoo & conditioningBlowoutsHaircut
Tessa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Love my hair Madison!!! I feel young and beautiful again!! As always an exceptional experience! 🥰😘

Paid $160–180Shampoo & conditioningBlowoutsHaircut
HaleyLocal Guide · 7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

RUN, don’t walk to get your hair done by Marcello. The entire process from beginning to end was amazing. I wanted something different with my brunette hair. It felt boring and I really wanted something fresh. He showed me a few inspo pics and I let him run free with it. Results…10/10, old money dimensional brunette…

Paid $200+Hair coloringShampoo & conditioningBlowouts
JenniferLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Ashley is amazing!! She gave me a balayage treatment and the color is so natural and soft it looks like I was born with it! She is also very knowledgeable about condition of hair and what products would be the most beneficial. I just moved to Jax Beach and it’s not always easy to find a great stylist…..well, I…

Paid $200+Shampoo & conditioningHaircutHairstyling
dana12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Madison did cut and color for me. Love the cut and the color is great. My hair feels so healthy now

Paid $200+Shampoo & conditioningHaircutService not listed
ToniLocal Guide · 68 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

Marcello took excellent care of me and my hair today. I am a new customer and appreciated the time he took to understand what I was hoping to achieve. He also made some recommendations and spent extra time to implement them...So happy to have connected!!

Paid $200+Shampoo & conditioningBlowoutsService not listed
K.5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

Sophia is amazing. Everytime I leave with beautiful hair!

Shampoo & conditioningBlowoutsHaircut
Linda7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

My experience was amazing

Paid $200+Shampoo & conditioningHaircutHair extensions
MaggieLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

It was such a please meeting you, Sophia. I love my haircut and out chat. And the lion. Everyone at your salon is so friendly and all the clients I saw leave looked amazing. I'll definitely be back. I'm so pleased to have found my salon!!!

Paid $80–100BlowdryShampoo & conditioningHaircut
MariaLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 10 months ago★★★★★

Sass Salon is amazing! Easy to book online. Made the appointment Within 2 days! Super convenient. Friendly and extremely knowledgeable staff. Justine styles my hair . She is one of the best!

Shampoo & conditioningHaircut
KatarzynaLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Sass Salon A+++. Beautiful and comfortable studio with great energy, superb services, laughter and fabulous hairstyles. Can’t ask for more. Sophie is in the league of her own. She is super nice and wildly talented. Best consultation and haircut I had in years. Gorgeous blow out, all took 10 years off my look. My…

Customer photo from Katarzyna's reviewCustomer photo from Katarzyna's review
Paid $60–80Shampoo & conditioningBlowoutsHaircut
MarthaLocal Guide · 106 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Excellent service and tactfully followed my concern and suggestions

Paid $60–80Shampoo & conditioningBlowouts

Show more shampoo & conditioning reviews (84 more) →

Price

$115+96% vs typical hair removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut141$42–$58
Hairstyling127$30–$94
Shampoo & conditioning124$53–$60
Blowouts67—
Hair coloring55—
Balayage26—
Hair extensions21—
Blowdry18—

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