Make-up artist · New York, NY · reviewed since 2019
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%91+53.4Reliability 26%79+20.6Value 15%100+15.2Craft & service penalty99−0.1Momentum penalty61−3.9Experts Score= 85Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.85SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#28 of 57 wedding hair stylistsiPosition by Experts Score among all companies we track in this category. · better than 52%
5.0★★★★★62 Google reviews · 24 photos
98%five-star reviews
4.50★last 12 monthsiAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate SB Beauty 5/5 based on 62 reviews, with the owner responding to 56% of them. Customers frequently praise the punctuality, communication, and ability to execute specific hair and makeup requests for weddings and events. Recurring themes include the longevity of the makeup and the artist's calming demeanor. The provided excerpts do not contain a clear pattern of criticism, as the low-star reviews appear to be misattributed to a different business.
Google rating: 5.0 out of 5 from 62 reviews (98% five-star).
Reviews on this page: 62 Google reviews (60 with written comments, 5 with photos).
Owner responses: the business replied to 56% of reviews.
Most recent review: July 15, 2026.
Service: Wedding Hair Stylist serving New York, New York.
Data from Google, last updated October 25, 2026.
Score profile vs other wedding hair stylists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and craft & service; weakest: momentum.
This companyWedding Hair Stylists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.SB Beauty - NYC Wedding Makeup Artist: 91/100 on this factor. Category median: 89.A
91
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.SB Beauty - NYC Wedding Makeup Artist: 79/100 on this factor. Category median: 85.B
79
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.SB Beauty - NYC Wedding Makeup Artist: 99/100 on this factor. Category median: 99.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.SB Beauty - NYC Wedding Makeup Artist: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.SB Beauty - NYC Wedding Makeup Artist: 61/100 on this factor. Category median: 100.B
61
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
–
Bar = this company · dark tick = category median.
Star ratings
62 Google reviews we collected
5.0of 5
5 stars6198%
4 stars00%
3 stars00%
2 stars12%
1 star00%
Praise vs complaints
Phrases our text analysis found in 60 written reviews
97%praise
Praise10897%
Complaints33%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3632%
Would recommend2825%
Quality & results1514%
Speed & response1312%
Communication1110%
Honesty & trust55%
Price & value33%
What customers talk about
We read 60 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She is so skilled and knowledgeable and her calm and warm presence was perfect.”
“Highly recommend SB Beauty - NYC Wedding Makeup Artist for bridal and wedding makeup services.”
“Highly recommend if you want amazing service and a stunning look!”
“SB Beauty - NYC Wedding Makeup Artist did an absolutely amazing job for my wedding day.”
“We had 11 people that needed hair and make up services and Sharon had everyone done and ready on time so that the rest of the day went smoothly and stress free.”
“They were warm, easy to work with, and did a fantastic job.”
“(HONESTLY, this is a big deal for this non-morning-person.”
“Sharon did a great job with my fair skin and dark hair!”
People customers mention
Sharon39 reviews
Dani4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired SB Beauty - NYC Wedding Makeup Artist for 4 kinds of job. Pick one to see what they paid and said.
Despina2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Sharon was absolutely amazing! She was able to articulate and execute exactly what I wanted for my elopement hair and makeup. She is so skilled and knowledgeable and her calm and warm presence was perfect. So lovely to work with!
alexLocal Guide · 131 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Highly recommend SB Beauty - NYC Wedding Makeup Artist for bridal and wedding makeup services. Exceptional artistry premium products and outstanding customer care made my special day even more perfect.
MarcusLocal Guide · 138 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
SB Beauty - NYC Wedding Makeup Artist did an absolutely amazing job for my wedding day. The makeup looked flawless natural and lasted all day and night. Professional service and incredible attention to detail. Highly recommended for bridal makeup in NYC.
Zack7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Sharon and her team were amazing for our wedding day. We were connected through a friend who used the team for her wedding day. They did the grooming for me and my husband, and hair and makeup for our moms, grandma, and sisters. They were warm, easy to work with, and did a fantastic job. My sister said it was her…
MarielleLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
“The attention to detail was incredible. From foundation matching to eye makeup blending, everything was done perfectly. I felt confident and glamorous for my special event!”
AlizabethLocal Guide · 54 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★
"My sister and I stopped by for a quick blowout and makeup session, and I even got a little trim! The team at Hair and Makeup by Dilan Studio is so professional and talented. Highly recommend if you want amazing service and a stunning look!" ❤️
Option 2 – More casual and upbeat:
"Came in with my sister for a quick…
Sharon was absolutely amazing! She was able to articulate and execute exactly what I wanted for my elopement hair and makeup. She is so skilled and knowledgeable and her calm and warm presence was perfect. So lovely to work with!
Response from the owner · 3 months ago
Despina, such a pleasure to work with you and spend time together on your wedding morning! Thank you for the kind words:).
alex velascoLocal Guide · 131 reviewsiTotal number of Google reviews alex has written across all businesses on Google Maps, not just this one.
Highly recommend SB Beauty - NYC Wedding Makeup Artist for bridal and wedding makeup services. Exceptional artistry premium products and outstanding customer care made my special day even more perfect.
Marcus DunbarLocal Guide · 138 reviewsiTotal number of Google reviews Marcus has written across all businesses on Google Maps, not just this one.
SB Beauty - NYC Wedding Makeup Artist did an absolutely amazing job for my wedding day. The makeup looked flawless natural and lasted all day and night. Professional service and incredible attention to detail. Highly recommended for bridal makeup in NYC.
Zack & Scott Beltran & Berman7 reviewsiTotal number of Google reviews Zack has written across all businesses on Google Maps, not just this one.
Sharon and her team were amazing for our wedding day. We were connected through a friend who used the team for her wedding day. They did the grooming for me and my husband, and hair and makeup for our moms, grandma, and sisters. They were warm, easy to work with, and did a fantastic job. My sister said it was her favorite hair and makeup she ever had. Would highly, highly recommend!
Marielle ThomaLocal Guide · 19 reviewsiTotal number of Google reviews Marielle has written across all businesses on Google Maps, not just this one.
“The attention to detail was incredible. From foundation matching to eye makeup blending, everything was done perfectly. I felt confident and glamorous for my special event!”
AlizabethLocal Guide · 54 reviewsiTotal number of Google reviews Alizabeth has written across all businesses on Google Maps, not just this one.
"My sister and I stopped by for a quick blowout and makeup session, and I even got a little trim! The team at Hair and Makeup by Dilan Studio is so professional and talented. Highly recommend if you want amazing service and a stunning look!" ❤️
Option 2 – More casual and upbeat:
"Came in with my sister for a quick blowout and makeup, and I ended up getting a trim too! The stylists at Hair and Makeup by Dilan Studio are awesome — super professional and skilled. Definitely recommend for anyone wanting to look and feel beautiful!" ❤️
Option 3 – More elegant and refined:
"My sister and I visited Hair and Makeup by Dilan Studio for a quick blowout and makeup, and I also received a light trim. The stylists were exceptionally professional and talented. I’d absolutely recommend this studio for anyone seeking top-quality service and a gorgeous finish." ❤️
Response from the owner · 11 months ago
Hi, Alizabeth, I'm glad you had a positive experience with the team at Dilan Studio but you left a review (and options) for the wrong makeup and hair team. Maybe the Google team can help you sort it out and you can eventually use all of your review options in the right places. Thanks!
Jennifer LapLocal Guide · 7 reviewsiTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
If I could hire Sharon and her team to follow me around in my daily life I would. As cliche as it may sound I’ve never felt more beautiful than I did on my wedding day, and everyone in my bridal party looked stunning. Not only is Sharon extremely talented but she also has a wonderful positive, and calming energy to her that really added to the happy vibes the morning of the wedding. We had 11 people that needed hair and make up services and Sharon had everyone done and ready on time so that the rest of the day went smoothly and stress free. She's very easy to communicate with and will work with her brides so they achieve the exact look that they want. I couldn't recommend her enough!
Response from the owner · a year ago
Fran Fine, you're the best!
totellthetruth1 reviewiTotal number of Google reviews totellthetruth has written across all businesses on Google Maps, not just this one.
Sharon is an incredibly talented make-up artist, who pays close attention to detail. I was really impressed with how she truly listened to me when I explained exactly how I wanted my make-up to look (I had something very specific in mind) and she got it spot on. My mother, who also had her make-up done by Sharon was completely flustered and had no idea what she wanted. Sharon was patient, kind and gave my mom options that she was comfortable with. We were thrilled with the results!
Christina & John Revilla Rezabe10 reviewsiTotal number of Google reviews Christina has written across all businesses on Google Maps, not just this one.
Highly, highly recommend SB Beauty and her team! She absolutely nailed my bridal party’s and my own makeup and hair looks for my wedding day. She was so helpful and patient with all of my questions from the day of booking through the wedding day. She made us feel so comfortable and beautiful, and our looks lasted a full day and could have continued through the next! I could not have asked for a better team on my wedding day.
Stephanie Cohen XuLocal Guide · 24 reviewsiTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
Sharon was our makeup artist for my New York City intimate family wedding, and we could not be happier with her services and expertise. She worked on four of us with very different aesthetics and visions, and everyone was thrilled with their unique look. We all felt listened to and validated, and Sharon honored each person's preferences for makeup styles. Not to mention, the makeup looks flawlessly(!) survived walking through the rain, a stormy ferry ride, and even past dinnertime. Thank you, Sharon and your team, for a fabulous hair and makeup experience that made us feel at ease on the big day and was a ton of fun. Would HIGHLY recommend SB Beauty for your HMU needs!
Response from the owner · a year ago
Your joy and beauty made US look good! We loved working with you and your family. Wishing you all the best:)
