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Serena Hair Design

Hair salon · Maple Valley, WA · reviewed since 2017

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%68+37.1Reliability 24%56+13.6Value 14%95+13.4Replies to reviews 7%16+1.1Craft & service penalty99−0.1Momentum penalty99−0.1Experts Score= 65Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.65SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#75 of 88 beauty salonsPosition by Experts Score among all companies we track in this category. · better than 15%
4.7 ★★★★★ 94 Google reviews · 11 photos
90%five-star reviews
4.71★last 12 monthsAverage stars on reviews from the last 12 months only.
10%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
$50typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Serena Hair Design at a glance

Google reviewers rate Serena Hair Design 4.7 out of 5 based on 94 reviews, with the owner replying to none. Customers frequently praise the staff's friendliness, communication skills, and attention to detail during services like haircuts, coloring, and extended head massages. Many note the competitive pricing and family-friendly atmosphere, particularly for men's and children's cuts. However, recurring criticisms involve difficulty securing walk-in appointments, instances of significant wait times despite booked slots, and isolated reports of cuts or color results not matching client expectations.

  • Google rating: 4.7 out of 5 from 94 reviews (90% five-star).
  • Reviews on this page: 94 Google reviews (71 with written comments, 3 with photos).
  • Owner responses: the business replied to 0% of reviews.
  • Most recent review: October 15, 2026.
  • Service: Beauty Salon serving Maple Valley, Washington.

Data from Google, last updated November 1, 2026.

Score profile vs other beauty salons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction68Reliability56Craft & service99Value95Momentum99Replies to reviews16Satisfaction: 68 (median 85)Reliability: 56 (median 80)Craft & service: 99 (median 95)Value: 95 (median 87)Momentum: 99 (median 100)Replies to reviews: 16 (median 48)
Serena Hair DesignBeauty Salons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Serena Hair Design: 68/100 on this factor. Category median: 85.B
68
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Serena Hair Design: 56/100 on this factor. Category median: 80.C
56
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Serena Hair Design: 99/100 on this factor. Category median: 95.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Serena Hair Design: 95/100 on this factor. Category median: 87.A
95
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Serena Hair Design: 99/100 on this factor. Category median: 100.A
99
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Serena Hair Design: 16/100 on this factor. Category median: 48.F
16

Bar = this company · dark tick = category median.

Star ratings

94 Google reviews we collected

  • 5 stars8590%
  • 4 stars00%
  • 3 stars44%
  • 2 stars22%
  • 1 star33%

Praise vs complaints

Phrases our text analysis found in 71 written reviews

  • Praise5595%
  • Complaints35%

Price

What customers reported paying

$50-39% vs typical beauty salons

Middle half of what 6 customers paid ($29–$169) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude2034%
  • Quality & results1424%
  • Price & value814%
  • Would recommend712%
  • Speed & response610%
  • Communication23%
  • Honesty & trust12%

What customers talk about

We read 71 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The best place around, she is so nice and friendly ill never go anywhere else”
  • “Friendly, funny, flexible, and does an outstanding job every time.”
    “horrible do not recommend.”
  • “…tylist because I know that Mai and her crew are professional, kind, affordable and just flat out awesome.…”
  • “Doesn't matter if man, woman or child I'd highly recommend coming here for a haircut”
  • “Love coming here with my boys, she is quick and wonderful, gentle with the little guy too.”
  • “She is a master of communicating and cutting hair; she cares that you're comfortable, not just getting a hair cut.”
  • “I don't trust easily with my hair so I had her do my bangs first and loved them!”

People customers mention

  • Mai 12 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Serena Hair Design for 4 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

JoannaLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I had a haircut and got my roots done, Lyn and Mai are amazing! Love my new look!

Paid $160–180Hair coloring

Photos

Customer reviews

4.7 ★★★★★ 94 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Shalini Talwar3 reviewsTotal number of Google reviews Shalini has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lyn shares the salon with Serena's salon. Lyn is a wonderful hairstylist. She has been doing my keratin treatment for some years now. I'm very much satisfied with her work. I would definitely recommend her.

Sean WilliamsLocal Guide · 13 reviewsTotal number of Google reviews Sean has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Owner is a sweet lady and does a great job. Doesn't matter if man, woman or child I'd highly recommend coming here for a haircut

Alex BrooksLocal Guide · 11 reviewsTotal number of Google reviews Alex has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Appointment only.

Chris FontanaLocal Guide · 16 reviewsTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The best place around, she is so nice and friendly ill never go anywhere else

  • Price: $20–40
  • Services: Haircut
JoannaLocal Guide · 14 reviewsTotal number of Google reviews Joanna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a haircut and got my roots done, Lyn and Mai are amazing! Love my new look!

  • Price: $160–180
  • Services: Hair coloring
Alyssa Ma8 reviewsTotal number of Google reviews Alyssa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fantastic experience. Mai is very friendly and welcoming, and the wash and head massage were a welcome plus. Loved my cut and how my hair felt after. I recommend this place if you need a haircut!

  • Services: Hairstyling, Hair straightening, Haircut
Addy4 reviewsTotal number of Google reviews Addy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

did my bestfriend so dirty. made the top of her head white and the rest yellow. horrible do not recommend.

  • Services: Hair coloring
Rose AntonyLocal Guide · 27 reviewsTotal number of Google reviews Rose has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

It was for my husband. The haircut was pretty good but there were bruises behind the neck and he said it was hurting.

Kaia Cayenne Pepper & O'Dogg SpencerLocal Guide · 19 reviewsTotal number of Google reviews Kaia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Wow! What a great experience. Mai did a great job for a men’s cut and my daughter’s hair got colored. We both are very satisfied and will be returning to these great local ladies. Competitive pricing, quality cuts, and good color. 1st class cuts is what they should be called!!

  • Services: Hairstyling, Hair coloring
JJman29 reviewsTotal number of Google reviews JJman has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Mai always gets me right! 😎😎😎

Serena Hair Design on Google Maps →

Business details