Analyzing 7,234,1467.2M ReviewsFor 20,51020.5K Experts

Experts Reviews · Company report
Serena Hair Design logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%68+37.1Reliability 24%56+13.6Value 14%95+13.4Replies to reviews 7%16+1.1Craft & service penalty99−0.1Momentum penalty99−0.1Experts Score= 65Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.65SCORE

Serena Hair Design

Maple Valley, WA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #75Position by Experts Score among all companies we track in this category. of 88 beauty salons · 4.7★ from 94 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Serena Hair Design is better than 68% of beauty salons.B
68
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Serena Hair Design is better than 56% of beauty salons.C
56
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Serena Hair Design is better than 99% of beauty salons.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Serena Hair Design is better than 95% of beauty salons.A
95
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Serena Hair Design is better than 99% of beauty salons.A
99
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Serena Hair Design is better than 16% of beauty salons.F
16

Reviews for your job

Customers hired Serena Hair Design for 4 kinds of job.

Serena Hair Design for hair coloring

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).3.67
Usually paidThe price range customers picked most often for this job.$160–180
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$123–$246
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 35/100.How Job match is calculatedBuilt only from reviews Google tagged “Hair coloring”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#36 / 36

All 3 Google reviews tagged “Hair coloring”

JoannaLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I had a haircut and got my roots done, Lyn and Mai are amazing! Love my new look!

Paid $160–180Hair coloring
Addy4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★

did my bestfriend so dirty. made the top of her head white and the rest yellow. horrible do not recommend.

Hair coloring
KaiaLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Wow! What a great experience. Mai did a great job for a men’s cut and my daughter’s hair got colored. We both are very satisfied and will be returning to these great local ladies. Competitive pricing, quality cuts, and good color. 1st class cuts is what they should be called!!

HairstylingHair coloring

Price

$50-39% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut8$30–$79
Hairstyling7$30–$76
Hair coloring3$123–$246
Kids' cuts2$23–$38

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