Analyzing 7,234,1467.2M ReviewsFor 20,51020.5K Experts

Experts Reviews · Company report
Serena Hair Design logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%68+37.1Reliability 24%56+13.6Value 14%95+13.4Replies to reviews 7%16+1.1Craft & service penalty99−0.1Momentum penalty99−0.1Experts Score= 65Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.65SCORE

Serena Hair Design

Maple Valley, WA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #75Position by Experts Score among all companies we track in this category. of 88 beauty salons · 4.7★ from 94 Google reviews

📞 Call (425) 413-0223Request a call back @Serena-Hair-Design ↗

Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Serena Hair Design is better than 68% of beauty salons.B
68
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Serena Hair Design is better than 56% of beauty salons.C
56
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Serena Hair Design is better than 99% of beauty salons.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Serena Hair Design is better than 95% of beauty salons.A
95
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Serena Hair Design is better than 99% of beauty salons.A
99
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Serena Hair Design is better than 16% of beauty salons.F
16

Reviews for your job

Customers hired Serena Hair Design for 4 kinds of job.

Serena Hair Design for haircut

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.8
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.00
Usually paidThe price range customers picked most often for this job.$20–40
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$30–$79
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 31/100.How Job match is calculatedBuilt only from reviews Google tagged “Haircut”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#67 / 67

All 8 Google reviews tagged “Haircut”

ChrisLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★★

The best place around, she is so nice and friendly ill never go anywhere else

Paid $20–40Haircut
Alyssa8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Fantastic experience. Mai is very friendly and welcoming, and the wash and head massage were a welcome plus. Loved my cut and how my hair felt after. I recommend this place if you need a haircut!

HairstylingHair straighteningHaircut
AngelinaLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Super sweet ladies that really care about what they do. Thanks for the amazing haircut!!

Haircut
MadyLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Gives the best haircuts and the best massage while washing your hair. Mai is the best!

HairstylingHaircut
Tetyana4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★

The first time I used the services of this salon about 7 months ago. I came by appointment and waited another 40 minutes until the master was available . The master was a young girl, I don’t remember her name, she did haircut perfectly. This week I decided to visit this salon again. I needed a hair color and…

HaircutService not listed
Samantha1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★

This is the worst hair cut I’ve ever gotten. I showed a photo of shoulder length hair, Mai cut off all of the front length of my hair giving me a cascading backward bob. Not even remotely close to the shoulder length layered hair I showed her. Thanks for giving me a not only a bob, but the worst bob I’ve ever had. I…

Haircut
Archana10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Mai is awesome! Perfectly understood what I wanted and gave exactly that! Will keep going back!

Haircut+ Punctuality+ Quality+ Professionalism
MrLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Rating only, no written review.

Haircut

Price

$50-39% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut8$30–$79
Hairstyling7$30–$76
Hair coloring3$123–$246
Kids' cuts2$23–$38

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