Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%68+37.1Reliability 24%56+13.6Value 14%95+13.4Replies to reviews 7%16+1.1Craft & service penalty99−0.1Momentum penalty99−0.1Experts Score= 65Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.65SCORESerena Hair Design
Maple Valley, WA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #75Position by Experts Score among all companies we track in this category. of 88 beauty salons · 4.7★ from 94 Google reviews
Report card
Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Serena Hair Design is better than 68% of beauty salons.B
68
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Serena Hair Design is better than 56% of beauty salons.C
56
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Serena Hair Design is better than 99% of beauty salons.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Serena Hair Design is better than 95% of beauty salons.A
95
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Serena Hair Design is better than 99% of beauty salons.A
99
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Serena Hair Design is better than 16% of beauty salons.F
16
Reviews for your job
Customers hired Serena Hair Design for 4 kinds of job.
Serena Hair Design for shampoo & conditioning
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.0
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).—
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$58–$134
No written reviews mention this job yet.
No written reviews about this job yet.
Price
$50-39% vs typical beauty salons
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 8 | $30–$79 |
| Hairstyling | 7 | $30–$76 |
| Hair coloring | 3 | $123–$246 |
| Kids' cuts | 2 | $23–$38 |
