Analyzing 5,821,5945.8M ReviewsFor 16,05416.1K Experts

Experts Reviews · Company report
Serenity Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%76+18.4Value 14%90+12.7Replies to reviews 7%16+1.1Craft & service penalty99−0.1Momentum penalty72−2.8Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.75SCORE

Serenity Salon & Spa

Rochester, NH · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #45Position by Experts Score among all companies we track in this category. of 54 spas · 4.9★ from 118 Google reviews

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Report card

Percentile vs other spas (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Serenity Salon & Spa is better than 83% of spas.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Serenity Salon & Spa is better than 76% of spas.B
76
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Serenity Salon & Spa is better than 99% of spas.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Serenity Salon & Spa is better than 90% of spas.A
90
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Serenity Salon & Spa is better than 72% of spas.B
72
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Serenity Salon & Spa is better than 16% of spas.F
16

Reviews for your job

Customers hired Serenity Salon & Spa for 5 kinds of job.

Serenity Salon & Spa for hairstyling

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.8
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$40–60
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$43–$131
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Hairstyling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#5 / 9

All 8 Google reviews tagged “Hairstyling”

KawtarLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Payao did a wonderful job on my haircut and was a pleasure to talk to. The other stylists were also friendly and the salon was cute and very clean. Would definitely come back!

Paid $40–60HaircutHairstyling
CaraLocal Guide · 31 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

I saw Linda for my cut and color today. She’s super outgoing and nice and clearly a pro at what she does. She had to work with how my color was after having someone else at another salon do it last time, which I know can be a tad tough. But she knew exactly what she was doing and it came out beautiful! The price was…

Customer photo from Cara's review
HairstylingHaircutService not listed+ Punctuality+ Cleanliness+ Quality
Kim1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 years ago★★★★★

Serenity Salon and Spa is worth the trip! Becky gives an amazing facial and is an expert in hair color! The shop is clean and always inviting! Everyone is always professional! Sophie gives an amazing pedicure and manicure! Do yourself a favor and book appointments for yourself and a friend, for any of their…

HairstylingPedicureService not listed+ Punctuality+ Cleanliness+ Quality
Michaela5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Rating only, no written review.

Paid $120–140Hairstyling
jan13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Rating only, no written review.

Paid $40–60HairstylingPedicure
sLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Paid $120–140Hairstyling
Casey6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

HairstylingHaircut+ Quality
kalie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

Hair extensionsHairstyling+ Cleanliness+ Quality+ Professionalism

Price

$66-37% vs typical spas

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut10$45–$79
Hairstyling8$43–$131
Massage6—
Pedicure3$45–$76
Shampoo & conditioning3—

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