Beauty salon · Rochester, NH · reviewed since 2017
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%76+18.4Value 14%90+12.7Replies to reviews 7%16+1.1Craft & service penalty99−0.1Momentum penalty72−2.8Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.75SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#45 of 54 spasiPosition by Experts Score among all companies we track in this category. · better than 17%
4.9★★★★★118 Google reviews · 7 photos
95%five-star reviews
4.60★last 12 monthsiAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
$66typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate Serenity Salon & Spa 4.9 out of 5 based on 118 reviews. Clients frequently praise the clean facility, competitive pricing, and skilled staff providing hair, massage, and spa treatments with a welcoming atmosphere. However, low-star feedback highlights issues with communication, specifically citing rude responses to appointment changes and unsatisfactory results from hair services or massage techniques.
Google rating: 4.9 out of 5 from 118 reviews (95% five-star).
Reviews on this page: 118 Google reviews (79 with written comments, 2 with photos).
Owner responses: the business replied to 0% of reviews.
Most recent review: October 2, 2026.
Service: Spa serving Rochester, New Hampshire.
Data from Google, last updated October 26, 2026.
Score profile vs other spas
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
Serenity Salon & SpaSpas median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Serenity Salon & Spa: 83/100 on this factor. Category median: 96.A
83
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Serenity Salon & Spa: 76/100 on this factor. Category median: 95.B
76
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Serenity Salon & Spa: 99/100 on this factor. Category median: 99.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Serenity Salon & Spa: 90/100 on this factor. Category median: 100.A
90
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Serenity Salon & Spa: 72/100 on this factor. Category median: 100.B
72
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Serenity Salon & Spa: 16/100 on this factor. Category median: 44.F
16
Bar = this company · dark tick = category median.
Star ratings
118 Google reviews we collected
4.9of 5
5 stars11295%
4 stars22%
3 stars00%
2 stars11%
1 star33%
Praise vs complaints
Phrases our text analysis found in 79 written reviews
94%praise
Praise6494%
Complaints46%
Price
What customers reported paying
$66-37% vs typical spas
Middle half of what 10 customers paid ($52–$89) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude2029%
Would recommend1928%
Quality & results1319%
Price & value1218%
Speed & response34%
Honesty & trust11%
What customers talk about
We read 79 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The other stylists were also friendly and the salon was cute and very clean.”
“I highly recommend Lisa at Serenity Salon and Spa to anyone looking for a top-tier massage experience.”
“Payao did a wonderful job on my haircut and was a pleasure to talk to.”
“The pricing is very fair, and I even received a generous 20% discount for my first visit.”
“Angela knows what to look for and relaxes you immediately.”
“I wouldn't trust anyone else with my hair.”
People customers mention
Becky8 reviews
Linda3 reviews
Angela3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Serenity Salon & Spa for 5 kinds of job. Pick one to see what they paid and said.
Grant15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
I got a deep tissue massage from lisa and it was amazing!!! great pricing, i got cupping for free too, she’s a great conversationalist and a wonderful masseuse, the perfect combination for a massage!!!
Paid $60–80Massage
KawtarLocal Guide · 9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Payao did a wonderful job on my haircut and was a pleasure to talk to. The other stylists were also friendly and the salon was cute and very clean. Would definitely come back!
Paid $40–60HaircutHairstyling
GeorgeLocal Guide · 483 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Was here for full body cupping massage. Sarah is amazing and highly recommended.
Paid $80–100Service not listed
Nathan2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Went to Serenity Spa for my birthday, Sarah & Staff were absolutely incredible and they did such an amazing job! The couple's massage was everything I could've hoped for and my neck and back haven't felt like this since before injuring them almost 10 years ago! Already booked my next appointment. Thank you again!
I got a deep tissue massage from lisa and it was amazing!!! great pricing, i got cupping for free too, she’s a great conversationalist and a wonderful masseuse, the perfect combination for a massage!!!
Price: $60–80
Services: Massage
Atmosphere: Relaxing, Cozy
Maintenance: Pristine
Christina Richardson9 reviewsiTotal number of Google reviews Christina has written across all businesses on Google Maps, not just this one.
I had an amazing Reiki session with Beth yesterday! I feel amazing! The atmosphere was calm, welcoming, and grounded. Beth took time to go over everything with me before starting, making sure I felt comfortable and supported throughout. During the session, I felt a deep sense of calm, warmth, and mental clarity, leaving with a feeling of emotional and physical lightness. Such a healing and releasing power. If you're looking to reset and recharge your energy, Beth is the one to do it! Can’t wait to come back. Thank you Beth!
Atmosphere: Relaxing, Cozy
Maintenance: Pristine
Emily Quigley10 reviewsiTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
Extremely disappointed. I waited over a month for a head spa appointment, only to be called less than an hour before my appointment after I was already on my way to be told the equipment was broken. I understand things happen, but when I asked when I could realistically reschedule, the response was rude and dismissive. I expressed how upset I was, and the employee hung up on me. The broken equipment wasn’t the biggest issue the way the situation was handled was.
Services: Service not listed
Kawtar ALocal Guide · 9 reviewsiTotal number of Google reviews Kawtar has written across all businesses on Google Maps, not just this one.
Payao did a wonderful job on my haircut and was a pleasure to talk to. The other stylists were also friendly and the salon was cute and very clean. Would definitely come back!
Price: $40–60
Services: Haircut, Hairstyling
Amanda LittlefieldLocal Guide · 15 reviewsiTotal number of Google reviews Amanda has written across all businesses on Google Maps, not just this one.
I just went to Serenity Salon and Spa yesterday for the first time. I got a haircut and balayage and I absolutely love it. Payao was incredible and I will definitely be back. Highly recommend!
Services: Haircut
Theresa LamoureuxLocal Guide · 5 reviewsiTotal number of Google reviews Theresa has written across all businesses on Google Maps, not just this one.
I recently had a 90-minute massage with Lisa at Serenity Salon and Spa in Rochester, NH, and it was absolutely phenomenal.
From the moment I walked in, the ambiance was pure five-star—calming, beautifully designed, and instantly relaxing.
Lisa’s technique was outstanding. I’m fortunate to receive massages regularly, and I can confidently say this was one of the best. She was intuitive, professional, and incredibly skilled.
The pricing is very fair, and I even received a generous 20% discount for my first visit. It’s such a treat to have this gem right in my backyard. I highly recommend Lisa at Serenity Salon and Spa to anyone looking for a top-tier massage experience. I’ll definitely be back!
George MillerLocal Guide · 483 reviewsiTotal number of Google reviews George has written across all businesses on Google Maps, not just this one.