Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%76+18.4Value 14%90+12.7Replies to reviews 7%16+1.1Craft & service penalty99−0.1Momentum penalty72−2.8Experts Score= 75Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.75SCORESerenity Salon & Spa
Rochester, NH · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #45Position by Experts Score among all companies we track in this category. of 54 spas · 4.9★ from 118 Google reviews
Report card
Percentile vs other spas (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Serenity Salon & Spa is better than 83% of spas.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Serenity Salon & Spa is better than 76% of spas.B
76
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Serenity Salon & Spa is better than 99% of spas.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Serenity Salon & Spa is better than 90% of spas.A
90
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Serenity Salon & Spa is better than 72% of spas.B
72
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Serenity Salon & Spa is better than 16% of spas.F
16
Reviews for your job
Customers hired Serenity Salon & Spa for 5 kinds of job.
Serenity Salon & Spa for shampoo & conditioning
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$60–80
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 72/100.How Job match is calculatedBuilt only from reviews Google tagged “Shampoo & conditioning”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#5 / 5
All 3 Google reviews tagged “Shampoo & conditioning”
brendaLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Rating only, no written review.
HaircutShampoo & conditioningEyebrow beautification
JenniferLocal Guide · 5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Rating only, no written review.
HaircutShampoo & conditioningWaxing
JerriLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Rating only, no written review.
Paid $60–80HaircutShampoo & conditioning
Price
$66-37% vs typical spas
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 10 | $45–$79 |
| Hairstyling | 8 | $43–$131 |
| Massage | 6 | — |
| Pedicure | 3 | $45–$76 |
| Shampoo & conditioning | 3 | — |
