Analyzing 7,234,1467.2M ReviewsFor 20,51020.5K Experts

Experts Reviews · Company report
Shades of Beauty logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%89+56.5Reliability 28%78+22Replies to reviews 8%98+8.1Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Shades of Beauty

Fresno, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #32Position by Experts Score among all companies we track in this category. of 88 beauty salons · 4.9★ from 111 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Shades of Beauty is better than 89% of beauty salons.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Shades of Beauty is better than 78% of beauty salons.B
78
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Shades of Beauty is better than —% of beauty salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Shades of Beauty is better than —% of beauty salons.–
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MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Shades of Beauty is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Shades of Beauty is better than 98% of beauty salons.A
98

Reviews for your job

Customers hired Shades of Beauty for 8 kinds of job.

Shades of Beauty for braids

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$80–100
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Braids”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#3 / 4

All 5 Google reviews tagged “Braids”

David8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Absolutely great experience! The set up is nice and comfy. My braider LaNeisha and Owner Mahogany were very professional and down to Earth. They are masters at their craft and I highly recommend their work! I will be back. Keep up the awesome work. God bless!

Paid $80–100Braids
TawnybLocal Guide · 44 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I had a wonderful experience at Shades of Beauty with Alexis. She did a fantastic Silk Press, and the shampooing was incredibly relaxing. My hair looked amazing when I left. Alexis is not only skilled but also very friendly. I highly recommend her and Shades of Beauty for their exceptional service.

Braids
Jada4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Get at my girl ! I’ve been faithfully going to Shades of Beauty for the last 3 years since I moved to the Central Valley. She’s professional, responsive, and her work is quality !! You won’t regret getting styled by her!

Paid $180–200Braids
Nelli1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Thank you so much, Noah! I mistakenly booked box braids extra curly when I meant to book 'Bora Bora' braids, but Noah was incredibly accommodating despite the mix-up. She was considerate of my Zoom meetings, minimizing background noise, and worked efficiently while letting me eat during the appointment. I truly…

BraidsBox BraidsHair extensions
quantavius3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Highly Appreciate , Noáh for my Two strand twist! Shades of beauty is very well oriented and professional work place environment!

Paid $80–100Braids

Price

$96+18% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Photography makeup11—
Hairstyling9$30–$76
Makeup services9—
Manicure9$48–$79
Pedicure8$45–$79
Eyelash enhancements6—
Hair treatments5—
Braids5—

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