iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%89+56.5Reliability 28%78+22Replies to reviews 8%98+8.1Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#32 of 88 beauty salonsiPosition by Experts Score among all companies we track in this category. · better than 64%
4.9★★★★★111 Google reviews · 24 photos
96%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
3.8%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
96%reviews answered by the owner
$96typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate Shades of Beauty 4.9 out of 5 based on 111 reviews, with the owner responding to 96 percent of them. Customers frequently praise the salon for professional hair coloring, makeup, braiding, and nail services, noting that staff members are punctual, communicative, and attentive to client preferences. While most feedback highlights a welcoming atmosphere and skilled execution, a small number of low-star reviews criticize unreturned phone calls and unexpected additional charges for advertised treatments.
Google rating: 4.9 out of 5 from 111 reviews (96% five-star).
Reviews on this page: 111 Google reviews (95 with written comments, 23 with photos).
Owner responses: the business replied to 96% of reviews.
Most recent review: August 24, 2026.
Service: Beauty Salon serving Fresno, California.
Data from Google, last updated November 1, 2026.
Score profile vs other beauty salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
Shades of BeautyBeauty Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Shades of Beauty: 89/100 on this factor. Category median: 85.A
89
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Shades of Beauty: 78/100 on this factor. Category median: 80.B
78
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 95.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 87.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Shades of Beauty: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Shades of Beauty: 98/100 on this factor. Category median: 48.A
98
Bar = this company · dark tick = category median.
Star ratings
111 Google reviews we collected
4.9of 5
5 stars10796%
4 stars11%
3 stars00%
2 stars11%
1 star22%
Praise vs complaints
Phrases our text analysis found in 95 written reviews
98%praise
Praise12098%
Complaints32%
Price
What customers reported paying
$96+18% vs typical beauty salons
Middle half of what 30 customers paid ($81–$132) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4234%
Would recommend3226%
Quality & results3125%
Speed & response97%
Honesty & trust54%
Communication32%
Price & value11%
What customers talk about
We read 95 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I recently had the pleasure of getting my makeup done professionally, and the experience was absolutely wonderful!”
“I absolutely recommend getting your hair done by Nick!”
“Their attention to detail and skill truly showed in the final look—it was flawless, long-lasting, and made me feel confident and beautiful.”
“She’s professional, responsive, and her work is quality !”
“We can tell he genuinely cared about her hair and making the client happy.”
“They both communicated very quickly with me and were super responsive.”
People customers mention
Mahogany13 reviews
Noah7 reviews
Fallon7 reviews
Nick3 reviews
Alexis3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Shades of Beauty for 8 kinds of job. Pick one to see what they paid and said.
BBertLocal Guide · 66 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Amazing experience. It was friendly and comfortable. Nick did an absolutely excellent job. Cant thank them enough for getting us in for a last minute appointment. Highly recommend.
Paid $60–80Hairstyling
KKatherine6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
I absolutely recommend getting your hair done by Nick! Not only did he make my daughter look absolutely beautiful but he gave us so much information on how to care for her hair. We can tell he genuinely cared about her hair and making the client happy.
Paid $60–80Hair treatmentsHairstyling
NNoemi7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I got a hair color and cut with Nick and it was an amazing experience. I didn’t really give him a lot of direction to go off of. I just told him like a general vibe I wanted and he knew exactly how to execute because of his skills. I feel very confident in my new hair and he was overall just a pleasant person to…
Paid $120–140Hair treatments
LLatea'sLocal Guide · 11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★
I love the professionalism. Mahogany does age appropriate make up. I was very happy with my niece who is only 15 years old also her first time ever having her make up done looking still 15 but like a real life princess
Paid $80–100Photography makeup
SSierra2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Mahogany was amazing not only did she execute my bridal makeup, my bridesmaids and my family she catered to me throughout my bridal experience. I highly recommend booking with Mahogany for all your glam needs.
Paid $120–140Bridal makeup
SShanae5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I have never had my entire face done with makeup, but for my 50th I wanted to do something different but not too much. Mahogany understand the assignment and I was more than happy with the results.
Amazing experience. It was friendly and comfortable. Nick did an absolutely excellent job. Cant thank them enough for getting us in for a last minute appointment. Highly recommend.
Price: $60–80
Services: Hairstyling
Response from the owner · 2 months ago
Thank you so much for your honest review, we appreciated you.
K
Katherine Edwards6 reviewsiTotal number of Google reviews Katherine has written across all businesses on Google Maps, not just this one.
I absolutely recommend getting your hair done by Nick! Not only did he make my daughter look absolutely beautiful but he gave us so much information on how to care for her hair. We can tell he genuinely cared about her hair and making the client happy.
Price: $60–80
Services: Hair treatments, Hairstyling
Response from the owner · 2 months ago
Thank you for the honest review, we look forward to servicing you again.
N
Nay Nay Miller2 reviewsiTotal number of Google reviews Nay has written across all businesses on Google Maps, not just this one.
Absolutely Love Mahogany and what she creates when I am in her chair. She truly enhances beauty and does not create a whole new face. The ambience is beautiful and you feel it soon as you walk into the shop.
Services: Photography makeup
Atmosphere: Relaxing, Cozy
Maintenance: Pristine
N
Nakea Harris3 reviewsiTotal number of Google reviews Nakea has written across all businesses on Google Maps, not just this one.
I recently had the pleasure of getting my makeup done professionally, and the experience was absolutely wonderful! From the moment I arrived, the atmosphere was welcoming, relaxing, and very professional.
The makeup artist took the time to listen to what I wanted while also offering helpful suggestions that enhanced my natural features. Their attention to detail and skill truly showed in the final look—it was flawless, long-lasting, and made me feel confident and beautiful.
What I appreciated most was how comfortable and enjoyable the entire process was. It felt less like an appointment and more like being pampered by someone who genuinely loves what they do.
I would highly recommend their services to anyone looking for professional, high-quality makeup for a special event. I’m already looking forward to my next appointment!
Services: Photography makeup
Atmosphere: Relaxing, Energetic, Cozy
Maintenance: Pristine
N
Noemi Hernandez7 reviewsiTotal number of Google reviews Noemi has written across all businesses on Google Maps, not just this one.
I got a hair color and cut with Nick and it was an amazing experience. I didn’t really give him a lot of direction to go off of. I just told him like a general vibe I wanted and he knew exactly how to execute because of his skills. I feel very confident in my new hair and he was overall just a pleasant person to talk with as well. This was my first time going to shades of beauty and I will for sure be a repeat customer thanks to the service Nick provided. Thank youuuu 🫶🏽
Price: $120–140
Services: Hair treatments
J
Jordan G1 reviewiTotal number of Google reviews Jordan has written across all businesses on Google Maps, not just this one.
I went in to see Nick for an undercut and trim. The experience was stress-free and enjoyable. He is real easy to talk to. If you free uncertain about anything, just ask and he will work with you. I'm nervous by nature but this salon made me feel welcome. Please consider booking Nick or checking out this salon for your next beauty need. I'll be coming back soon! ❤️
Services: Hairstyling
L
Latea's EpiphanyLocal Guide · 11 reviewsiTotal number of Google reviews Latea's has written across all businesses on Google Maps, not just this one.
I love the professionalism. Mahogany does age appropriate make up. I was very happy with my niece who is only 15 years old also her first time ever having her make up done looking still 15 but like a real life princess
Price: $80–100
Services: Photography makeup
Response from the owner · 8 months ago
Thank you for trusting our artist, you are the best part of Shades of Beauth
C
Corine HatfieldLocal Guide · 17 reviewsiTotal number of Google reviews Corine has written across all businesses on Google Maps, not just this one.
I took my granddaughter in to have her makeup and hair done for her first winter formal. She was treated so well and they were very welcoming. Alexis did her hair and Mahogany did her makeup. She was flawless. They did a wonderful job and our girl felt beautiful. Very nice vibe at this salon.
Response from the owner · 8 months ago
Thank you for trusting our artist it is so appreciated!!!
C
Customer Service1 reviewiTotal number of Google reviews Customer has written across all businesses on Google Maps, not just this one.
Mahogany was amazing not only did she execute my bridal makeup, my bridesmaids and my family she catered to me throughout my bridal experience. I highly recommend booking with Mahogany for all your glam needs.
Price: $120–140
Services: Bridal makeup
Response from the owner · a year ago
Thank you for trusting our artist, we are honored to have been apart of your big day!