Analyzing 7,301,5797.3M ReviewsFor 20,69320.7K Experts

Experts Reviews · Company report
Shades of Beauty logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%89+56.5Reliability 28%78+22Replies to reviews 8%98+8.1Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Shades of Beauty

Fresno, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #32Position by Experts Score among all companies we track in this category. of 88 beauty salons · 4.9★ from 111 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Shades of Beauty is better than 89% of beauty salons.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Shades of Beauty is better than 78% of beauty salons.B
78
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Shades of Beauty is better than —% of beauty salons.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Shades of Beauty is better than —% of beauty salons.–
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MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Shades of Beauty is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Shades of Beauty is better than 98% of beauty salons.A
98

Reviews for your job

Customers hired Shades of Beauty for 8 kinds of job.

Shades of Beauty for hair treatments

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$120–140
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 89/100.How Job match is calculatedBuilt only from reviews Google tagged “Hair treatments”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1

All 5 Google reviews tagged “Hair treatments”

Katherine6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I absolutely recommend getting your hair done by Nick! Not only did he make my daughter look absolutely beautiful but he gave us so much information on how to care for her hair. We can tell he genuinely cared about her hair and making the client happy.

Paid $60–80Hair treatmentsHairstyling
Noemi7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I got a hair color and cut with Nick and it was an amazing experience. I didn’t really give him a lot of direction to go off of. I just told him like a general vibe I wanted and he knew exactly how to execute because of his skills. I feel very confident in my new hair and he was overall just a pleasant person to…

Paid $120–140Hair treatments
Miriam7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I’m in the area for the next three months on a travel contract for work and found Alexis through style seat. I’m always nervous when going to someone new but she did such an amazing job with my hair! I get so many compliments everytime I leave. I’ve also never had a stylist who’s this efficient while providing this…

Hair treatmentsShampoo & conditioning
Smith3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Customer service is great. I love the service. My hair was curl very lovely and it was very relaxing..

Hair treatments
Roland13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Hair treatments

Price

$96+18% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Photography makeup11—
Hairstyling9$30–$76
Makeup services9—
Manicure9$48–$79
Pedicure8$45–$79
Eyelash enhancements6—
Hair treatments5—
Braids5—

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