Analyzing 7,368,7987.4M ReviewsFor 20,87820.9K Experts

Experts Reviews · Company report
Shades of Beauty logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%89+56.5Reliability 28%78+22Replies to reviews 8%98+8.1Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Shades of Beauty

Fresno, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #32Position by Experts Score among all companies we track in this category. of 88 beauty salons · 4.9★ from 111 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Shades of Beauty is better than 89% of beauty salons.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Shades of Beauty is better than 78% of beauty salons.B
78
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Shades of Beauty is better than —% of beauty salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Shades of Beauty is better than —% of beauty salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Shades of Beauty is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Shades of Beauty is better than 98% of beauty salons.A
98

Reviews for your job

Customers hired Shades of Beauty for 8 kinds of job.

Shades of Beauty for makeup services

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.9
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.89
Usually paidThe price range customers picked most often for this job.$80–100
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 77/100.How Job match is calculatedBuilt only from reviews Google tagged “Makeup services”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 4

All 9 Google reviews tagged “Makeup services”

Courtney1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Mahagony is a natural when it comes to doing makeup. She gets the job done quickly and effortlessly.

Paid $160–180Makeup services
LatashaLocal Guide · 10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Mahogany did a great job on my daughter’s makeup for her yearbook picture! I am a returning client as well💕✨

Customer photo from Latasha's reviewCustomer photo from Latasha's review
Paid $120–140Makeup services
Brittney5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Mahogany did an amazing job! I wanted a natural look and she delivered. She was timely and extremely professional. I would recommend her to anyone and I will definitely go to her again for any makeup needs.

Makeup services
KeeLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Mahogany is always professional and considerate of her clients and what they want! My daughters Sweet 16 make up came out like we wanted...natural looking and down right beautiful ❤️

Customer photo from Kee's review
Paid $80–100Makeup services
Adriana1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I had a makeup and hair service done for my baby shower with Shades of Beauty, specifically Mahogany and Kimberly and they were both AMAZING! They both communicated very quickly with me and were super responsive. They both also made me feel extremely valued and really took time in both my services. I was extremely…

Makeup servicesHairstyling
KaliaLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Awesome experience, the ambience of the shop is beautiful. I had services with Mahogany. She is professional. I have had makeup services and eyelash extensions and I have zero complaints. I switched over from someone else and she took great care of me. Def will be going back to try a facial and to even possibly see…

Customer photo from Kalia's review
Paid $80–100Makeup servicesEyelash extensions
Mae4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I felt absolutely safe and heard during my appointment with Mahogany. She was professional, sanitary, timely, and super kind. The appointment was a vibeee nonetheless. She always asked for my opinion and provided professional advice as needed. I felt so beautiful for my graduation dinner and my makeup lasted all…

Makeup services
Rachel3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★

Rating only, no written review.

Paid $140–160Makeup services
Chrishiya1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Rating only, no written review.

Makeup services

Price

$96+18% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Photography makeup11—
Hairstyling9$30–$76
Makeup services9—
Manicure9$48–$79
Pedicure8$45–$79
Eyelash enhancements6—
Hair treatments5—
Braids5—

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