Analyzing 7,238,1347.2M ReviewsFor 20,52420.5K Experts

Experts Reviews · Company report
Shades of Beauty logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%89+56.5Reliability 28%78+22Replies to reviews 8%98+8.1Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

Shades of Beauty

Fresno, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #32Position by Experts Score among all companies we track in this category. of 88 beauty salons · 4.9★ from 111 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Shades of Beauty is better than 89% of beauty salons.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Shades of Beauty is better than 78% of beauty salons.B
78
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Shades of Beauty is better than —% of beauty salons.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Shades of Beauty is better than —% of beauty salons.–
—
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Shades of Beauty is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Shades of Beauty is better than 98% of beauty salons.A
98

Reviews for your job

Customers hired Shades of Beauty for 8 kinds of job.

Shades of Beauty for photography makeup

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.11
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.73
Usually paidThe price range customers picked most often for this job.$140–160
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 79/100.How Job match is calculatedBuilt only from reviews Google tagged “Photography makeup”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1

All 11 Google reviews tagged “Photography makeup”

Nay2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Absolutely Love Mahogany and what she creates when I am in her chair. She truly enhances beauty and does not create a whole new face. The ambience is beautiful and you feel it soon as you walk into the shop.

Photography makeup
Nakea3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I recently had the pleasure of getting my makeup done professionally, and the experience was absolutely wonderful! From the moment I arrived, the atmosphere was welcoming, relaxing, and very professional. The makeup artist took the time to listen to what I wanted while also offering helpful suggestions that…

Photography makeup
Latea'sLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

I love the professionalism. Mahogany does age appropriate make up. I was very happy with my niece who is only 15 years old also her first time ever having her make up done looking still 15 but like a real life princess

Paid $80–100Photography makeup
Adanna5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

I had such a wonderful experience at Shades of Beauty. Mahogany is incredibly professional and talented. This is actually my second time going to her, and each time she has exceeded my expectations. I absolutely love the way I look after she’s done. She is knowledgeable in her craft, makes you feel comfortable, and…

Photography makeup
Shanae5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I have never had my entire face done with makeup, but for my 50th I wanted to do something different but not too much. Mahogany understand the assignment and I was more than happy with the results.

Paid $140–160Photography makeup
Jamie1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★

I had my daughters prom makeup done here because she was recommended by a coworker that had hers done by her before, but we were already having to replace her concealer Two hours after it was applied. It started separating. Then when she was at prom, it started separating on other parts of her face. Not sure what…

Photography makeup
MichelleLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Mahogany never misses. She is consistently professional and her make up is truly artistry. I have been using her professional services for a few years now and have not used anyone else. Pleased check out her work, you will not be disappointed.

Bridal makeupPhotography makeup
Amari1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I booked with Mahogany for my maturity shoot and everything was amazing and flawless. From the eyeshadow choice to the contour i loved everything about it. I looked and felt like a model getting out of her chair even took some pictures of my own before leaving. After getting the photos from the shoot and seeing her…

Brow shapingPhotography makeupSpecial occasion makeup
Tykia7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Woooow, where do I even start? The women here are amazing! Mahogany- the owner- built a beautiful, professional, positive, and inspiring atmosphere . Everytime I go I feel extremely comfortable and safe. I 100%recommended these women and their services! I have had tons of different services done, not 1 has disappointed yet. Love it there!

Body waxingClean makeupEyelash enhancements
Meek3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Paid $140–160Private lessonsBody waxingBrazilian waxing
kierstinLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Rating only, no written review.

Photography makeup

Price

$96+18% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Photography makeup11—
Hairstyling9$30–$76
Makeup services9—
Manicure9$48–$79
Pedicure8$45–$79
Eyelash enhancements6—
Hair treatments5—
Braids5—

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