iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%98+25.6Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#7 of 49 facial servicesiPosition by Experts Score among all companies we track in this category. · better than 88%
5.0★★★★★114 Google reviews · 4 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Simply Serene Wellness & Aesthetics five stars based on one hundred and fourteen reviews, with the owner responding to thirty-nine percent of them. Customers consistently praise the facility's clean environment, friendly staff, and punctual appointments. Recurring themes highlight the knowledge and communication of providers during services like Botox, lip filler, facials, and brow treatments. Reviewers note that treatments are customized to individual goals without pressure, and pricing is considered reasonable for the quality of care received. No common criticisms appear in the provided excerpts.
Google rating: 5.0 out of 5 from 114 reviews (100% five-star).
Reviews on this page: 114 Google reviews (108 with written comments, 2 with photos).
Owner responses: the business replied to 39% of reviews.
Most recent review: September 17, 2026.
Service: Facial Service serving St. Cloud, Minnesota.
Data from Google, last updated October 26, 2026.
Score profile vs other facial services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and craft & service; weakest: reliability.
This companyFacial Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Simply Serene Wellness & Aesthetics: 100/100 on this factor. Category median: 94.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Simply Serene Wellness & Aesthetics: 98/100 on this factor. Category median: 90.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Simply Serene Wellness & Aesthetics: 100/100 on this factor. Category median: 99.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Simply Serene Wellness & Aesthetics: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Simply Serene Wellness & Aesthetics: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 78.–
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Bar = this company · dark tick = category median.
Star ratings
114 Google reviews we collected
5.0of 5
5 stars114100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 108 written reviews
98%praise
Praise18498%
Complaints42%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price550%
Reasonable550%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude6032%
Would recommend4222%
Quality & results2915%
Communication2312%
Honesty & trust2212%
Speed & response95%
Price & value32%
What customers talk about
We read 108 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“He is knowledgeable, professional, and always takes the time to listen to my concerns and explain everything thoroughly.”
“I completely trust Thom and would highly recommend him and Simply Serene to anyone looking for high-quality skincare and aesthetic treatments!”
“This was my first time here and I could not recommend this place more.”
“I’ve had such a great experience with Thom as my injector.”
“They’re also both so easy to talk to and never make anything feel rushed or pushy, which I really appreciate.”
“He listens to my goals to truly understand - he’s the only person I trust with my Botox!”
“His clinic is extremely clean, the hospitality is on point and appointments are always on time.”
“If it didn’t work, at least I tried :) The whole staff went slow, explained everything and even held my hand during the procedure.”
“Not only is he skilled, he is fair and personable.”
People customers mention
Thom43 reviews
Botox17 reviews
Cailin4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Simply Serene Wellness & Aesthetics for 2 kinds of job. Pick one to see what they paid and said.
Nicole5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I’ve had such a great experience at Simply Serene! I see Thom for my treatments, and he is absolutely wonderful. He is knowledgeable, professional, and always takes the time to listen to my concerns and explain everything thoroughly. I never feel rushed or pressured, and I really appreciate that his recommendations…
kelly6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
Tom is great!!! Professional, confident, and competent! Couldn’t ask for a better experience and atmosphere!!
+ Punctuality+ Cleanliness+ Quality
Kaylee2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I have been going to Simply Serene for as long as I can remember and I have never had an issue! Cailin is the best there is! She always makes sure to focus on my skin during a facial and to also tailor to what it needs! I always leave there glowing! Definitely check her out and get a facial!!
Great priceService not listed
SarahLocal Guide · 14 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
Thom is simply THE BEST! He’s extremely well-trained, stays up to date on the latest products and techniques, and works with me to customize my treatment plans! He listens to my goals to truly understand - he’s the only person I trust with my Botox! His clinic is extremely clean, the hospitality is on point and appointments are always on time.
Reasonable priceBOTOX treatments
Madison10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
5 stars easily! Cailin Scott did my brows and my husbands brows. She did a wonderful job and took her time. The entire experience was wonderful from the beautiful building to the friendly staff. Good prices for an amazing result.
Great price
Justus2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I seriously love Simply Serene and have been going here for years! Everyone is always so nice and welcoming and I’ve genuinely never had a bad experience.
I’ve been seeing both Cailin and Thom for years and absolutely love them. They’re both so good at what they do, super knowledgeable, and I always feel completely…
I’ve had such a great experience at Simply Serene! I see Thom for my treatments, and he is absolutely wonderful. He is knowledgeable, professional, and always takes the time to listen to my concerns and explain everything thoroughly. I never feel rushed or pressured, and I really appreciate that his recommendations are tailored to what will give me the best, most natural-looking results.
I’ve been so happy with every treatment I’ve received and always leave feeling confident and well taken care of. I completely trust Thom and would highly recommend him and Simply Serene to anyone looking for high-quality skincare and aesthetic treatments!
kelly awes6 reviewsiTotal number of Google reviews kelly has written across all businesses on Google Maps, not just this one.
I have been going to Simply Serene for as long as I can remember and I have never had an issue! Cailin is the best there is! She always makes sure to focus on my skin during a facial and to also tailor to what it needs! I always leave there glowing! Definitely check her out and get a facial!!
Price assessment: Great price
Services: Service not listed
Sarah ClarkLocal Guide · 14 reviewsiTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Thom is simply THE BEST! He’s extremely well-trained, stays up to date on the latest products and techniques, and works with me to customize my treatment plans! He listens to my goals to truly understand - he’s the only person I trust with my Botox! His clinic is extremely clean, the hospitality is on point and appointments are always on time.
Price assessment: Reasonable price
Services: BOTOX treatments
Services: BOTOX treatments
Response from the owner · 3 years ago
Thank you so much for this great review and for putting your trust in us, Sarah! We appreciate you more than you know! ❤️💉❤️💉
Madison Lewis10 reviewsiTotal number of Google reviews Madison has written across all businesses on Google Maps, not just this one.
5 stars easily! Cailin Scott did my brows and my husbands brows. She did a wonderful job and took her time. The entire experience was wonderful from the beautiful building to the friendly staff. Good prices for an amazing result.
Price assessment: Great price
Justus Floren2 reviewsiTotal number of Google reviews Justus has written across all businesses on Google Maps, not just this one.
I seriously love Simply Serene and have been going here for years! Everyone is always so nice and welcoming and I’ve genuinely never had a bad experience.
I’ve been seeing both Cailin and Thom for years and absolutely love them. They’re both so good at what they do, super knowledgeable, and I always feel completely comfortable with them. I trust them so much and have always been really happy with my results. They’re also both so easy to talk to and never make anything feel rushed or pushy, which I really appreciate.
I recommend Simply Serene to literally everyone who asks where I go. I truly can’t say enough good things about Cailin, Thom, and everyone there!!
Kim Wenner-Roth11 reviewsiTotal number of Google reviews Kim has written across all businesses on Google Maps, not just this one.
Simply Serene is a one-stop-shop for everything beautiful! Everything they have to offer is well thought through and purposeful. Special shoutout to their amazing esthetician, Cailin! She is the answer to all your skin related issues/improvements. The way that she understands your skin's needs and builds a relationship with her clients is unmatched. Trust me, just go to Simply Serene!
Price assessment: Reasonable price
Services: Service not listed
Response from the owner · 4 years ago
Thank you SO MUCH! Everyone is much more than just a client here and we're always excited to catch up when you come in!
Stephanie Keeton7 reviewsiTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
I will always highly recommend Thom and his staff! Thom is not only knowledgeable and professional, but genuine and kind as well! My results are always superb! ⭐️⭐️⭐️⭐️⭐️
Services: Lip fillers, BOTOX treatments
Rachel Johnson3 reviewsiTotal number of Google reviews Rachel has written across all businesses on Google Maps, not just this one.
I got maintenance lip filler here and Thom did amazing. He took his time and made sure it was to my liking and met my needs. I definitely found my new favorite med spa. I truly can not say enough great things!
