Analyzing 8,661,2998.7M ReviewsFor 24,73324.7K Experts

Experts Reviews · Company report
Sono-Marin Pest logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%72+5.1Craft & service penalty86−1.4Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE

Sono-Marin Pest

Santa Rosa, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #166Position by Experts Score among all companies we track in this category. of 295 wildlife removal services · 4.9★ from 143 Google reviews

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Report card

Percentile vs other wildlife removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sono-Marin Pest is better than 92% of wildlife removal services.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sono-Marin Pest is better than 88% of wildlife removal services.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Sono-Marin Pest is better than 86% of wildlife removal services.A
86
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sono-Marin Pest is better than 100% of wildlife removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sono-Marin Pest is better than 100% of wildlife removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sono-Marin Pest is better than 72% of wildlife removal services.B
72

Reviews for your job

Customers hired Sono-Marin Pest for 8 kinds of job.

Sono-Marin Pest for cockroach extermination

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$81–$196
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 70/100.How Job match is calculatedBuilt only from reviews Google tagged “Cockroach extermination”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#141 / 165

All 3 Google reviews tagged “Cockroach extermination”

Mathilda8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Tyler and Dylan both are thoroughly knowledgeable about how the environment relates to living pests... both small and large. Their solutions are environmentally friendly, using natural products such as: lemon, peppermint etc. There manner of business is informative as well as presented in a cordial way. December…

Cockroach exterminationAnt extermination
J7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Great Service and love the attentive environmentally safe approach. Thank you!

Bug & insect exterminationCockroach exterminationGeneral pest inspection+ Responsiveness+ Punctuality+ Quality
Julianna7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Tyler was professional, informative, and listened to our questions and concerns. He made us feel at ease and was able to get started right away with initial treatments. It was a great first experience for a not so great problem to have. I highly recommend!

Ant exterminationCockroach exterminationFlea & mite extermination+ Responsiveness+ Punctuality+ Quality

Price

$246+127% vs typical wildlife removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 20%Reasonable 80%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Rodent extermination43$81–$323
Ant extermination22$79–$246
Spider extermination18$58–$139
General pest inspection16$63–$128
Home inspection15$68–$168
Hornet & wasp extermination9$81–$214
Bug & insect extermination6$71–$136
General wildlife removal5$214–$426

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