Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%72+5.1Craft & service penalty86−1.4Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORESono-Marin Pest
Santa Rosa, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #166Position by Experts Score among all companies we track in this category. of 295 wildlife removal services · 4.9★ from 143 Google reviews
Report card
Percentile vs other wildlife removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sono-Marin Pest is better than 92% of wildlife removal services.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sono-Marin Pest is better than 88% of wildlife removal services.A
88
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Sono-Marin Pest is better than 86% of wildlife removal services.A
86
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Sono-Marin Pest is better than 100% of wildlife removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sono-Marin Pest is better than 100% of wildlife removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sono-Marin Pest is better than 72% of wildlife removal services.B
72
Reviews for your job
Customers hired Sono-Marin Pest for 8 kinds of job.
Sono-Marin Pest for flea & mite extermination
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.4
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$60–80
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$86–$323
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 72/100.How Job match is calculatedBuilt only from reviews Google tagged “Flea & mite extermination”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#114 / 150
All 4 Google reviews tagged “Flea & mite extermination”
L.L.2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
Nice service person. Friendly ...on time..competent. thank you!
Flea & mite exterminationGeneral pest inspection
Julianna7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
Tyler was professional, informative, and listened to our questions and concerns. He made us feel at ease and was able to get started right away with initial treatments. It was a great first experience for a not so great problem to have. I highly recommend!
Ant exterminationCockroach exterminationFlea & mite extermination+ Responsiveness+ Punctuality+ Quality
LeeEdited 5 months ago★★★★★
Rating only, no written review.
Paid $60–80Reasonable priceHome inspectionHornet & wasp exterminationRodent extermination
LorenLocal Guide · 200 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
Rating only, no written review.
Flea & mite extermination+ Responsiveness+ Punctuality+ Quality
Price
$246+127% vs typical wildlife removal services
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 20%Reasonable 80%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Rodent extermination | 43 | $81–$323 |
| Ant extermination | 22 | $79–$246 |
| Spider extermination | 18 | $58–$139 |
| General pest inspection | 16 | $63–$128 |
| Home inspection | 15 | $68–$168 |
| Hornet & wasp extermination | 9 | $81–$214 |
| Bug & insect extermination | 6 | $71–$136 |
| General wildlife removal | 5 | $214–$426 |
