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Sound Pure LLC

Musical instrument store · Chapel Hill, NC · reviewed since 2014

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%92+58.4Reliability 28%91+25.7Replies to reviews 8%42+3.5Experts Score= 88Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#96 of 171 music lessonsPosition by Experts Score among all companies we track in this category. · better than 44%
4.9 ★★★★★ 1,209 Google reviews · 24 photos
97%five-star reviews
4.91★last 12 monthsAverage stars on reviews from the last 12 months only.
0.9%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
7%reviews answered by the owner
Oct 2026latest review

Sound Pure LLC at a glance

Customers frequently highlight the store's accurate item descriptions, fast shipping, and helpful staff who provide detailed communication during the purchase process. Recurring themes include generous trade-in offers and the careful inspection of used instruments. However, some reviews note that the shop operates on an appointment-only basis with incorrect listed hours, and a few customers reported dissatisfaction with pricing for accessories or unresolved shipping issues.

  • Google rating: 4.9 out of 5 from 1,209 reviews (97% five-star).
  • Reviews on this page: 1,209 Google reviews (1,071 with written comments, 73 with photos).
  • Owner responses: the business replied to 7% of reviews.
  • Most recent review: October 31, 2026.
  • Service: Music Lesson serving Chapel Hill, North Carolina.

Data from Google, last updated November 2, 2026.

Score profile vs other music lessons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction92Reliability91Craft & service–Value–Momentum100Replies to reviews42Satisfaction: 92 (median 92)Reliability: 91 (median 93)Momentum: 100 (median 100)Replies to reviews: 42 (median 48)
Sound Pure LLCMusic Lessons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Sound Pure LLC: 92/100 on this factor. Category median: 92.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Sound Pure LLC: 91/100 on this factor. Category median: 93.A
91
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 92.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Sound Pure LLC: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Sound Pure LLC: 42/100 on this factor. Category median: 48.C
42

Bar = this company · dark tick = category median.

Star ratings

1,209 Google reviews we collected

  • 5 stars1,17197%
  • 4 stars101%
  • 3 stars50%
  • 2 stars60%
  • 1 star171%

Praise vs complaints

Phrases our text analysis found in 1,071 written reviews

  • Praise1,56298%
  • Complaints342%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude39225%
  • Speed & response31920%
  • Quality & results23014%
  • Would recommend21814%
  • Price & value19512%
  • Communication18812%
  • Honesty & trust543%

What customers talk about

We read 1,071 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I appreciate your professionalism and customer focus!”
    “I won’t bother setting up an appointment if you’re going to be rude to begin with.”
  • “Got one of Soundpure’s regular emails, saw a used studio product I’d been thinking about, called SoundPure, worked with Ted and had it the next day via FedEx.”
    “Having done business with you ONCE through a 3rd party does not entitle you to bother me whenever things are slow.”
  • “Fantastic service, great recommendations - Daniel and Ted are the best!”
    “Terrible customer service.”
  • “I would recommend Soundpure to anyone in need of musical instruments, equipment or supplies.”
    “They are a pleasure to do business with and I can't recommend them enough.”
  • “Soundpure customer service is above and beyond what anyone can reasonably expect.”
    “Unbelievable collection of overpriced guitars.”
  • “Communication is excellent and I would definitely do business with them in the future.”
    “1st they ignored my reverb offer.”
  • “He is incredibly knowledgeable and was genuinely concerned with ensuring I found my perfect match.”
    “So for that I downgraded from 3 to 1 star for being LIARS.”

People customers mention

  • Soundpure 51 reviews
  • Barrett 39 reviews
  • Ted 36 reviews
  • Zak 36 reviews
  • Barry 31 reviews
  • Gasper 28 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Ken1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Sound Pure was very generous with their offer on my trade in. Communication is excellent and I would definitely do business with them in the future.

JesseLocal Guide · 33 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 days ago★★★★★

I was in a pinch with a week left before tour and a cracked sound board on my main player. Searching the net for another seasoned Larrivee D10 i found one here. Zac was on topof my order and if he says he's going to do something and call you back in 5 minutes it will probably be 4 minutes. My guitar arrived well…

Travis2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

EXCEPTIONAL customer service and just overall pleasure to do business with. Highly recommend

Tom7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Thanks TR and Adrian for your help today! These folks went out of their way to make sure I got the guitar I wanted and was happy with it. Will be back again in the future.

Huascar9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Soundpure customer service is above and beyond what anyone can reasonably expect. Worked with Chance for a hard to obtain pickguard, I could not secure on my own, for one of my guitars. He worked directly with the luthier and promised to reach out to me when he secured it. All along the process he kept me updated on…

Ronald2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Excellent service, price, quality, and follow up. I appreciate your professionalism and customer focus!

Photos

Customer reviews

4.9 ★★★★★ 1,209 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Ken Polchlopek1 reviewTotal number of Google reviews Ken has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Sound Pure was very generous with their offer on my trade in. Communication is excellent and I would definitely do business with them in the future.

Jesse StubblefieldLocal Guide · 33 reviewsTotal number of Google reviews Jesse has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was in a pinch with a week left before tour and a cracked sound board on my main player. Searching the net for another seasoned Larrivee D10 i found one here. Zac was on topof my order and if he says he's going to do something and call you back in 5 minutes it will probably be 4 minutes. My guitar arrived well packed and mint. It is exactly how they described it. Shipping was as i hoped they got it right out. We will be doing buisness again.

Travis Wester2 reviewsTotal number of Google reviews Travis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

EXCEPTIONAL customer service and just overall pleasure to do business with. Highly recommend

Tom Neal7 reviewsTotal number of Google reviews Tom has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thanks TR and Adrian for your help today! These folks went out of their way to make sure I got the guitar I wanted and was happy with it. Will be back again in the future.

Huascar Rivera9 reviewsTotal number of Google reviews Huascar has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Soundpure customer service is above and beyond what anyone can reasonably expect. Worked with Chance for a hard to obtain pickguard, I could not secure on my own, for one of my guitars. He worked directly with the luthier and promised to reach out to me when he secured it. All along the process he kept me updated on status and ensured I was completely satisfied. Chance, your effort is sincerely appreciated. I would recommend Soundpure to anyone in need of musical instruments, equipment or supplies.

carey harwood7 reviewsTotal number of Google reviews carey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fantastic service, great recommendations - Daniel and Ted are the best!

Response from the owner · a week ago

Thanks for taking the time to leave this review, Carey! A pleasure working with you on the 1973, and know you'll love working with this mic! -Ted with a side of Daniel

Pat DLocal Guide · 22 reviewsTotal number of Google reviews Pat has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Update: On September 23rd, I was contacted by SoundPure after the owner saw my review. He offered to refund the original $250 they held back in exchange for me removing or editing this review. While I found it disappointing that the issue was only addressed after I posted a negative review, I agreed to make things right once the refund was received. It has now been 13 days since I received that message, and I still have not received the promised $250 refund. At this point, I am extremely disappointed with how this situation has been handled. I was willing to give SoundPure the benefit of the doubt and follow through on my end, but they have yet to follow through on theirs. Buyers take caution... First the positive - Sound Pure has a great selection of guitars and other musical instruments. Their staff are great and their shipping speeds are almost instant. Now the negative - Should you receive an instrument that requires a return, the nightmare begins. I purchased a $3500 Collings guitar. When I requested information on the condition of the guitar, I was told "It’s perfect. I hate perfect but it’s perfect" - The guitar arrived and it was less than perfect. Dings, dents and scratches all over the guitar. The bridge was also replaced. I requested a return label for a full refund. The label arrived the next morning and the guitar was shipped back to them, arriving back to the store 24 hours later. I was told that they cannot refund credit card transactions (first red flag) and needed to send me a check. 2 weeks went by with no sign of a refund. I was then told a check was cut and I would be receiving it overnight. Another week went by with no sign of the refund. I sent a message stating that I would be filing a dispute if the tracking number was not provided. I never received the tracking, so a dispute was filed. Magically, the check was sent out 48 hours after the dispute was filed. Check arrived and to my surprise, the refund amount was $250 less than the purchase price. Though the guitar did not arrive as described, Sound Pure found it appropriate to hold back $250. Buyers beware - I have purchased over $20,000 in guitars from this store. I have requested assistance with solving this issue, but have not received a response. Please be aware that if you are not pleased with your order, this will most likely happen to you also. Huge disappointment. Feel free to reach out should you have any questions or would like any additional information.

Ronald Thies2 reviewsTotal number of Google reviews Ronald has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent service, price, quality, and follow up. I appreciate your professionalism and customer focus!

Bruce Darling1 reviewTotal number of Google reviews Bruce has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Got one of Soundpure’s regular emails, saw a used studio product I’d been thinking about, called SoundPure, worked with Ted and had it the next day via FedEx. Super experience and the product was everything I’d hoped.

Response from the owner · 3 weeks ago

Thanks so much for your review, Bruce! A pleasure working with you on the UF1 and UF8, and always happy to help anytime we can! -Ted

Daryl Frisbee2 reviewsTotal number of Google reviews Daryl has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

First time shopping at Sound Pure. Absolutely best experience, you could have asked for. My salesman Chance was great. If Im in the market for more gear, Ill definitely see what Sound Pure is offering.

Sound Pure LLC on Google Maps →

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