Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%92+54Reliability 26%83+21.7Value 15%93+14.2Craft & service penalty99−0.1Experts Score= 90Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.90SCORE
Southern Serenity Salon & Spa
O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #38Position by Experts Score among all companies we track in this category. of 101 hair salons · 4.9★ from 76 Google reviews
Report card
Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Southern Serenity Salon & Spa is better than 92% of hair salons.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Southern Serenity Salon & Spa is better than 83% of hair salons.A
83
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Southern Serenity Salon & Spa is better than 99% of hair salons.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Southern Serenity Salon & Spa is better than 93% of hair salons.A
93
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Southern Serenity Salon & Spa is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Southern Serenity Salon & Spa is better than —% of hair salons.–
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Reviews for your job
Customers hired Southern Serenity Salon & Spa for 4 kinds of job.
Southern Serenity Salon & Spa for bridal services
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.0
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).—
Usually paidThe price range customers picked most often for this job.—
No written reviews mention this job yet.
No written reviews about this job yet.
Price
Not enough reviews with a price yet.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 59%Reasonable 35%Overpriced 6%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Skin treatments | 9 | — |
| Hairstyling | 8 | $27–$66 |
| Pedicure | 4 | $48–$71 |
| Manicure | 2 | $45–$73 |
