Analyzing 5,890,1035.9M ReviewsFor 16,26616.3K Experts

Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%92+54Reliability 26%83+21.7Value 15%93+14.2Craft & service penalty99−0.1Experts Score= 90Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.90SCORE

Southern Serenity Salon & Spa

O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #38Position by Experts Score among all companies we track in this category. of 101 hair salons · 4.9★ from 76 Google reviews

Request a call back

Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Southern Serenity Salon & Spa is better than 92% of hair salons.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Southern Serenity Salon & Spa is better than 83% of hair salons.A
83
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Southern Serenity Salon & Spa is better than 99% of hair salons.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Southern Serenity Salon & Spa is better than 93% of hair salons.A
93
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Southern Serenity Salon & Spa is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Southern Serenity Salon & Spa is better than —% of hair salons.–
—

Reviews for your job

Customers hired Southern Serenity Salon & Spa for 4 kinds of job.

Southern Serenity Salon & Spa for hairstyling

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.8
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$27–$66
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Hairstyling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#49 / 73
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 8 Google reviews tagged “Hairstyling”

LaLisaLocal Guide · 81 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Mandy is amazing. The salon has a warm, relaxing atmosphere that immediately puts you at ease. The entire experience was enjoyable from start to finish. I highly recommend this salon to anyone looking for excellent service in a comfortable, inviting environment.

Reasonable priceHairstyling
Hannah1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Mandy did my hair this afternoon and did an incredible job. Asked me multiple questions about how I wanted things to make sure she was giving me the hair I wanted. Would definitely recommend her if you’re looking for someone to become your new hairdresser!!

Reasonable priceHairstyling
KimLocal Guide · 55 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Absolutely Beautiful establishment! If pampering you want, that is exactly what you get. Received my first facial. I scheduled it with Jeannie S and was forever changed. Outstanding!!! I will see her evey month now. I also get my hair done with Shelley O. Literally one stop for all the self care pampering you need.

Great priceSkin treatmentsHairstyling
BrianLocal Guide · 87 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Great new location for Shelley and so close to home!

Great priceHairstyling
Suzanne5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Cindy is the best!!!

Reasonable priceHairstylingPedicure
Christina2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Rating only, no written review.

Great priceHairstyling
Iva5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Rating only, no written review.

Great priceHairstyling
Jessie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Rating only, no written review.

Great priceHairstyling

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 59%Reasonable 35%Overpriced 6%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Skin treatments9—
Hairstyling8$27–$66
Pedicure4$48–$71
Manicure2$45–$73

Compare with

Tammy Kiefer|Southern Serenity Salon and Spa logoTammy Kiefer|Southern Serenity Salon and SpaExperts Score 98O'Fallon · 5.00★Marilyn's Barber Shop & Hair Salon logoMarilyn's Barber Shop & Hair SalonExperts Score 96O'Fallon · 4.98★Posh Hair Beauty & Professional Studios logoPosh Hair Beauty & Professional StudiosExperts Score 92O'Fallon · 4.91★