Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
Spa Nijoli and Salon logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%75+40.9Reliability 24%78+18.9Value 14%59+8.3Replies to reviews 7%37+2.6Craft & service penalty81−1.9Experts Score= 69Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.69SCORE

Spa Nijoli and Salon

Haverhill, MA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #50Position by Experts Score among all companies we track in this category. of 54 spas · 4.7★ from 683 Google reviews

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Report card

Percentile vs other spas (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Spa Nijoli and Salon is better than 75% of spas.B
75
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Spa Nijoli and Salon is better than 78% of spas.B
78
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Spa Nijoli and Salon is better than 81% of spas.A
81
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Spa Nijoli and Salon is better than 59% of spas.C
59
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Spa Nijoli and Salon is better than 100% of spas.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Spa Nijoli and Salon is better than 37% of spas.D
37

Reviews for your job

Customers hired Spa Nijoli and Salon for 8 kinds of job.

Spa Nijoli and Salon for foot massages

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.6
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$100–120
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$43–$64
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Foot massages”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 2

All 6 Google reviews tagged “Foot massages”

Catherine4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★

Courtney was warm and welcoming from the start and provided a much needed relaxing massage which never felt rushed or lacking. Will definitely look forward to being a regular !

Paid $120–140Foot massagesHand & foot massagesSpa services
RichardLocal Guide · 71 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

So glad I came here. Staff is friendly and very professional. Im going to be a regular here. Next visit im doing the hot rocks. Can't wait.

Paid $100–120Foot massagesSkin treatments
katie5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Wonderful massage! Chelly was amazing! I had a fantastic facial with Nancy I highly recommend!

Foot massagesSkin treatmentsFacial treatments
Karen5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

My nails look awesome. Your nail techs are always above and beyond

Paid $100–120Foot massagesPolish removalNail painting
Ms.Local Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

My favorite place in the world! I e been a few times and they always hit the nail right on the head. Exactly what I need everytime. Today I had the opportunity to enjoy a tranquility package and it did not disappoint. The amazing lady that did my mud wrap and my massage was amazing!!!!!! The esthetician that did my…

Paid $200+Foot massagesSkin treatmentsFacial treatments
Kathy4 months ago★★★★★

Rating only, no written review.

Paid $80–100Foot massages

Price

$124+19% vs typical spas

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Hair coloring25$125–$194
Haircut24$45–$79
Pedicure23$45–$76
Hairstyling19$43–$131
Skin treatments19$128–$172
Spa services15—
Blowdry14—
Manicure14$41–$58

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