Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%75+40.9Reliability 24%78+18.9Value 14%59+8.3Replies to reviews 7%37+2.6Craft & service penalty81−1.9Experts Score= 69Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.69SCORESpa Nijoli and Salon
Haverhill, MA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #50Position by Experts Score among all companies we track in this category. of 54 spas · 4.7★ from 683 Google reviews
Report card
Percentile vs other spas (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Spa Nijoli and Salon is better than 75% of spas.B
75
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Spa Nijoli and Salon is better than 78% of spas.B
78
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Spa Nijoli and Salon is better than 81% of spas.A
81
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Spa Nijoli and Salon is better than 59% of spas.C
59
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Spa Nijoli and Salon is better than 100% of spas.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Spa Nijoli and Salon is better than 37% of spas.D
37
Reviews for your job
Customers hired Spa Nijoli and Salon for 8 kinds of job.
Spa Nijoli and Salon for gel manicures
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$180–200
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Gel manicures”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 2
All 3 Google reviews tagged “Gel manicures”
Karen5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
My nails look awesome. Your nail techs are always above and beyond
Paid $100–120Foot massagesPolish removalNail painting
Nancy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I have been going to Spa Nijoli for years and can't say enough wonderful things about it. Everyone is very friendly and helpful from the front desk staff to all of the service providers. Taylor is a very talented hair stylist. She always cuts and colors my hair to suit me perfectly. I feel like a new woman when I…
Polish removalNail paintingNail polish changes
Marci4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Rating only, no written review.
Paid $180–200PedicureGel manicures
Price
$124+19% vs typical spas
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Hair coloring | 25 | $125–$194 |
| Haircut | 24 | $45–$79 |
| Pedicure | 23 | $45–$76 |
| Hairstyling | 19 | $43–$131 |
| Skin treatments | 19 | $128–$172 |
| Spa services | 15 | — |
| Blowdry | 14 | — |
| Manicure | 14 | $41–$58 |
