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Steel Society

Gym · Duluth, GA · reviewed since 2020

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%92+58.4Reliability 28%81+22.9Replies to reviews 8%72+5.9Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#7 of 10 aerobics studiosPosition by Experts Score among all companies we track in this category. · better than 33%
4.9 ★★★★★ 172 Google reviews · 12 photos
97%five-star reviews
4.89★last 12 monthsAverage stars on reviews from the last 12 months only.
4.3%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
9%reviews answered by the owner
Oct 2026latest review

Steel Society at a glance

Google reviewers rate Steel Society 4.9 out of 5 based on 172 reviews, frequently praising the facility's cleanliness, well-maintained equipment, and welcoming atmosphere for all fitness levels. Customers highlight the supportive community, personal training services, and 24-hour access as key benefits. A recurring criticism in lower-star reviews concerns the gym's small size, which can lead to longer workout times during peak hours due to limited space.

  • Google rating: 4.9 out of 5 from 172 reviews (97% five-star).
  • Reviews on this page: 172 Google reviews (160 with written comments, 5 with photos).
  • Owner responses: the business replied to 9% of reviews.
  • Most recent review: October 16, 2026.
  • Service: Aerobics Studio serving Duluth, Georgia.

Data from Google, last updated November 1, 2026.

Score profile vs other aerobics studios

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction92Reliability81Craft & service100Value–Momentum100Replies to reviews72Satisfaction: 92 (median 98)Reliability: 81 (median 95)Craft & service: 100 (median 99)Momentum: 100 (median 100)Replies to reviews: 72 (median 65)
Steel SocietyAerobics Studios median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Steel Society: 92/100 on this factor. Category median: 98.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Steel Society: 81/100 on this factor. Category median: 95.A
81
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Steel Society: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 96.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Steel Society: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Steel Society: 72/100 on this factor. Category median: 65.B
72

Bar = this company · dark tick = category median.

Star ratings

172 Google reviews we collected

  • 5 stars16797%
  • 4 stars21%
  • 3 stars11%
  • 2 stars11%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 160 written reviews

  • Praise15599%
  • Complaints11%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude7649%
  • Would recommend3724%
  • Honesty & trust1711%
  • Quality & results128%
  • Speed & response64%
  • Price & value53%
  • Communication32%

What customers talk about

We read 160 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Super friendly owner, keeps the place clean and is very welcoming.”
  • “I highly recommend checking this place out if you're looking for a local gym.”
  • “The environment is honestly the best that I have personally been to, and I have been going to that gym for almost a year now.”
  • “The community is top notch and the place has a friendly atmosphere.”
  • “Fast forward today, it is July 5th, and I am currently around 210 lbs.”
  • “If you’re overweight or if you want to just learn to build muscle then he is the real deal, and the money spent was 1000% worth it.”
  • “The owners were incredibly friendly and accommodating, they communicated very quickly with me about a guest pass while I’m traveling, they spent time…”

People customers mention

  • Lana 31 reviews
  • Donnie 31 reviews
  • Atlanta 4 reviews
  • Gwinnett 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Gabe5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Donnie and Lana are AMAZING. The gym is the cleanest and best cared for that you will ever see. The community is extremely welcoming for all levels from elite powerlifters to first timers. They also have amazing personal training. Well worth your money.

CLocal Guide · 57 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Donnie was very friendly and welcoming. I highly recommend checking this place out if you're looking for a local gym. Thanks again!

Customer photo from C's reviewCustomer photo from C's review
jose7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

I have been going to this gym for a year and a half. I’m glad I made the switch from the big box gyms! At this gym the owners make the difference. The gym is always clean and a culture of safety is always enforced. My favorite part about this gym is that there are plenty of combo racks so there is always a space to…

Tavares2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Man, I do not know where to even start about this gym. I love everything about it, from the owners, Donnie and his wife Lana, to the regulars who go there. This place is the epitome of gym culture. Everybody in there wants to see you win. Everyone there is so nice and helpful. Whatever you may need from the owners,…

Lacey11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

What can I say other than best gym ever!! Wonderful environment, perfect place if you’re looking for a weightlifting/power lifting gym. Donnie & Lana have created a welcoming space for everyone that walks in the door. Donnie is a wonderful personal trainer as well, I’ve seen so much results in such a short time 😁

Gian1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

One of the best powerlifting gyms in GA! Very welcoming and has the best people and owners.

Photos

Customer reviews

4.9 ★★★★★ 172 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Gabe Katz5 reviewsTotal number of Google reviews Gabe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Donnie and Lana are AMAZING. The gym is the cleanest and best cared for that you will ever see. The community is extremely welcoming for all levels from elite powerlifters to first timers. They also have amazing personal training. Well worth your money.

C BachLocal Guide · 57 reviewsTotal number of Google reviews C has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Donnie was very friendly and welcoming. I highly recommend checking this place out if you're looking for a local gym. Thanks again!

jose cambron7 reviewsTotal number of Google reviews jose has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have been going to this gym for a year and a half. I’m glad I made the switch from the big box gyms! At this gym the owners make the difference. The gym is always clean and a culture of safety is always enforced. My favorite part about this gym is that there are plenty of combo racks so there is always a space to squat or bench. Great culture amongst the gym goers as well. Rarely have to clean up after people or look for weights.

Tavares Lambert Jr2 reviewsTotal number of Google reviews Tavares has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Man, I do not know where to even start about this gym. I love everything about it, from the owners, Donnie and his wife Lana, to the regulars who go there. This place is the epitome of gym culture. Everybody in there wants to see you win. Everyone there is so nice and helpful. Whatever you may need from the owners, they will help you out. And even the regulars will also help you out. The environment is honestly the best that I have personally been to, and I have been going to that gym for almost a year now. This is truly a gym you want to be at.

Lacey Ellenburg11 reviewsTotal number of Google reviews Lacey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

What can I say other than best gym ever!! Wonderful environment, perfect place if you’re looking for a weightlifting/power lifting gym. Donnie & Lana have created a welcoming space for everyone that walks in the door. Donnie is a wonderful personal trainer as well, I’ve seen so much results in such a short time 😁

Gian marco Diez santos1 reviewTotal number of Google reviews Gian has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

One of the best powerlifting gyms in GA! Very welcoming and has the best people and owners.

Mike Sykes1 reviewTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This is the best gym I have ever been to. Super friendly owner, keeps the place clean and is very welcoming. There is a ton of equipment to fill your needs for powerlifting or general strength training. The community is top notch and the place has a friendly atmosphere. The fact that it is 24 hours is very helpful as well. I use a Personal Trainer there and he is super helpful and helps me get through my routines. I cannot recommend this gym enough.

Seung-Woo Yim9 reviewsTotal number of Google reviews Seung-Woo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Easily the best gym in Georgia! Great people, and great environment! It's a home away from home!

alvin lu5 reviewsTotal number of Google reviews alvin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Extremely Accomadating and Friendly gym environment for all needs and purposes! One of the greatest gyms I have ever been in.

Tito:D9 reviewsTotal number of Google reviews Tito:D has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

In April, I was 24 years old, 245lbs, unhealthy, and unhappy. I was getting to the weight where my normal day to day activities like putting on my shoes was getting hard. I knew I needed to change before it was too late. I just didn’t know where to start, and I needed help and guidance. Fast forward today, it is July 5th, and I am currently around 210 lbs. Donnie at Steel Society is not just a personal trainer but he is a life coach. If sign up to do his personal training he keeps you accountable with your nutrition, makes sure you walk daily, and teaches you how to lift properly. You can ask him any question about food, goals, anything by just texting him.The most important thing is he truly cares and wants you to succeed. If you’re overweight or if you want to just learn to build muscle then he is the real deal, and the money spent was 1000% worth it. If you are someone who needs a gym home, and don’t really need personal training I still highly recommend Steel Society. It not super busy, and the culture is unmatched. People are super nice and helpful. The equipment is well kept and the gym is clean. Overall it just a dope place! So I’m excited to continue my fitness journey!

Steel Society on Google Maps →

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