iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%91+22.1Value 14%96+13.6Replies to reviews 7%37+2.6Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#52 of 62 furniture removal servicesiPosition by Experts Score among all companies we track in this category. · better than 16%
4.9★★★★★231 Google reviews · 23 photos
97%five-star reviews
4.92★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
10%reviews answered by the owner
$1.5ktypical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate Straightline Moving 4.9 out of 5 based on 231 reviews, frequently praising the crew for punctuality, efficient handling of furniture, and clear communication throughout the process. Customers often note that final costs matched or fell below initial estimates, with some highlighting the company's responsiveness to difficult items. However, a few negative reviews criticize inaccurate time estimates, damaged goods, and poor customer service during the quoting process, while the owner replied to only 10% of feedback.
Google rating: 4.9 out of 5 from 231 reviews (97% five-star).
Reviews on this page: 231 Google reviews (203 with written comments, 5 with photos).
Owner responses: the business replied to 10% of reviews.
Most recent review: October 23, 2026.
Service: Furniture Removal Service serving Loves Park, Illinois.
Data from Google, last updated October 25, 2026.
Score profile vs other furniture removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and value; weakest: replies to reviews.
This companyFurniture Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Straightline Moving - Rockford Movers: 92/100 on this factor. Category median: 98.A
92
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Straightline Moving - Rockford Movers: 91/100 on this factor. Category median: 98.A
91
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Straightline Moving - Rockford Movers: 96/100 on this factor. Category median: 100.A
96
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Straightline Moving - Rockford Movers: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Straightline Moving - Rockford Movers: 37/100 on this factor. Category median: 79.D
37
Bar = this company · dark tick = category median.
Star ratings
231 Google reviews we collected
4.9of 5
5 stars22597%
4 stars21%
3 stars10%
2 stars00%
1 star31%
Praise vs complaints
Phrases our text analysis found in 203 written reviews
98%praise
Praise43198%
Complaints112%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
97%fair
Great price4836%
Reasonable7456%
Overpriced43%
Not sure75%
$1.5k+46% vs typical furniture removal services
Middle half of what 114 customers paid ($705–$3.6k) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude12027%
Speed & response9521%
Would recommend8118%
Quality & results7116%
Price & value4510%
Communication235%
Honesty & trust72%
What customers talk about
We read 203 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Both guys were incredibly hardworking, efficient, and friendly.”
“The movers were on time , very polite, and super professional.”
“Nobody had the decency to call with the delay, nobody kept us informed.”
“I truly appreciate all their hard work and would absolutely recommend them to anyone looking for a reliable moving company.”
“They did an excellent job and what I was quoted is what I paid!”
“ook way longer than promised “express shipping”, multiple items were damaged - worst of all, my 65 inch TV came wrapped in blankets instead of a TV bo…”
“Best money I've spent in a while and well worth it.”
“Great communication, responsive owner and crew, and a can do attitude about big or tricky items, including my sauna no one else would touch!”
“They explained everything about moving honestly and thoroughly so I knew exactly what to expect.”
People customers mention
Nate9 reviews
Tony8 reviews
Mike6 reviews
Zach6 reviews
Tim4 reviews
Shane4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Straightline Moving - Rockford Movers for 8 kinds of job. Pick one to see what they paid and said.
TimothyLocal Guide · 28 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 days ago★★★★★
Straight line moving made our move so much less stressful. The movers were on time , very polite, and super professional. We decided on their full service package. They packed up everything for us. Loaded and unloaded the truck and even set everything back up for us. Best money I've spent in a while and well worth it.
Paid $5,000+Reasonable priceSenior moving
Lisa8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Great experience with straightline moving. I had a move from WI to FL with some very heavy furniture. The crew on both sides were very friendly and courteous and did a great job loading and unloading. My driver was also great keeping me informed as to his whereabouts (slight slowdown due to a hurricane that reached…
Paid $5,000+Reasonable priceInterstate moving
Pat7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
The movers are outstanding. My furniture was covered with a blanket and then shrink wrapped. Since I was moving to a townhouse they took shelves out of hutch, wrapped them individually. They were prompt getting to the job and got right to work. Thanks Ty and Nick
Paid $500–1,000Great priceSenior moving
J2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Very attentive to directions, took great care of our furniture and were a great group of guys who worked well together! We would definitely use them again!
Paid $3,500–4,000Not sureLocal moving
Jill11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Great guys that did my move today.
Professional, did a great job, nice to talk to and very respectful. They did not waste their time.
Asked where I wanted all the furniture as they brought in each piece. Gave good suggestions for where to place some furniture. I have used Straight Line Moving quite a few times and I…
Paid $500–1,000Great priceLocal moving
ms2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
Ty and Tony did a great job getting me moved. They asked questions and made should they did exactly what I needed them to do!
I couldn't be happier with the moving crew they sent! Both guys were incredibly hardworking, efficient, and friendly. They worked extremely well together as a team and kept everything moving smoothly from start to finish. Their positive attitudes and strong work ethic really stood out. Moving can be stressful, but these two made the entire experience so much easier. I truly appreciate all their hard work and would absolutely recommend them to anyone looking for a reliable moving company. Great job, guys!
Tricia1 reviewiTotal number of Google reviews Tricia has written across all businesses on Google Maps, not just this one.
Straight line moving made our move so much less stressful. The movers were on time , very polite, and super professional. We decided on their full service package. They packed up everything for us. Loaded and unloaded the truck and even set everything back up for us. Best money I've spent in a while and well worth it.
Price assessment: Reasonable price
Price: $5,000+
Services: Senior moving
Lisa Sherman8 reviewsiTotal number of Google reviews Lisa has written across all businesses on Google Maps, not just this one.
Great experience with straightline moving. I had a move from WI to FL with some very heavy furniture. The crew on both sides were very friendly and courteous and did a great job loading and unloading. My driver was also great keeping me informed as to his whereabouts (slight slowdown due to a hurricane that reached landfall) and made me feel at ease with the process. Same goes for my sales agent who did a great job estimating my job which came in within 10% of the non binding quote provided. Would recommend this company to others!
Price assessment: Reasonable price
Price: $5,000+
Services: Interstate moving
Rovinder Saini10 reviewsiTotal number of Google reviews Rovinder has written across all businesses on Google Maps, not just this one.
The movers are outstanding. My furniture was covered with a blanket and then shrink wrapped. Since I was moving to a townhouse they took shelves out of hutch, wrapped them individually. They were prompt getting to the job and got right to work. Thanks Ty and Nick
Price assessment: Great price
Price: $500–1,000
Services: Senior moving
Rachel6 reviewsiTotal number of Google reviews Rachel has written across all businesses on Google Maps, not just this one.
Very attentive to directions, took great care of our furniture and were a great group of guys who worked well together! We would definitely use them again!
Price assessment: Not sure
Price: $3,500–4,000
Services: Local moving
Jill Beeman11 reviewsiTotal number of Google reviews Jill has written across all businesses on Google Maps, not just this one.
Great guys that did my move today.
Professional, did a great job, nice to talk to and very respectful. They did not waste their time.
Asked where I wanted all the furniture as they brought in each piece. Gave good suggestions for where to place some furniture. I have used Straight Line Moving quite a few times and I will keep using them. Best prices for moving anything you have. I highly recommend Straight Line!
