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The Chique Collective

Beauty salon · Union City, NJ · reviewed since 2016

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%93+50.7Reliability 24%90+21.8Value 14%36+5.1Replies to reviews 7%23+1.6Craft & service penalty79−2.1Experts Score= 77Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.77SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#124 of 137 makeup artistsPosition by Experts Score among all companies we track in this category. · better than 10%
4.9 ★★★★★ 217 Google reviews · 24 photos
95%five-star reviews
4.95★last 12 monthsAverage stars on reviews from the last 12 months only.
0.8%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
49%reviews answered by the owner
$76typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

The Chique Collective at a glance

Customers frequently praise the salon's spray tan, makeup, and hair services, noting that staff listen to specific requests and create natural, event-ready results. The atmosphere is described as welcoming, with providers often accommodating last-minute changes and explaining processes clearly. However, lower-rated reviews highlight issues with phone accessibility, rushed appointments due to overbooking, and uneven application results. One client also cited high pricing relative to the amount of work performed on their hair.

  • Google rating: 4.9 out of 5 from 217 reviews (95% five-star).
  • Reviews on this page: 217 Google reviews (172 with written comments, 18 with photos).
  • Owner responses: the business replied to 49% of reviews.
  • Most recent review: November 4, 2026.
  • Service: Makeup Artist serving Union City, New Jersey.

Data from Google, last updated November 4, 2026.

Score profile vs other makeup artists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction93Reliability90Craft & service79Value36Momentum100Replies to reviews23Satisfaction: 93 (median 95)Reliability: 90 (median 94)Craft & service: 79 (median 99)Value: 36 (median 100)Momentum: 100 (median 100)Replies to reviews: 23 (median 60)
The Chique CollectiveMakeup Artists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Chique Collective: 93/100 on this factor. Category median: 95.A
93
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Chique Collective: 90/100 on this factor. Category median: 94.A
90
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Chique Collective: 79/100 on this factor. Category median: 99.B
79
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Chique Collective: 36/100 on this factor. Category median: 100.D
36
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Chique Collective: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Chique Collective: 23/100 on this factor. Category median: 60.D
23

Bar = this company · dark tick = category median.

Star ratings

217 Google reviews we collected

  • 5 stars20795%
  • 4 stars10%
  • 3 stars42%
  • 2 stars10%
  • 1 star42%

Praise vs complaints

Phrases our text analysis found in 172 written reviews

  • Praise21097%
  • Complaints73%

Price

What customers reported paying

$760% vs typical makeup artists

Middle half of what 58 customers paid ($63–$101) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude6429%
  • Would recommend5124%
  • Quality & results4722%
  • Speed & response2411%
  • Communication188%
  • Honesty & trust94%
  • Price & value42%

What customers talk about

We read 172 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Erica is incredibly talented, professional, and a pleasure to work with.”
  • “Highly recommend going here for all your upcoming parties and events!”
  • “She made me feel so comfortable and was very thorough.”
    “Terrible.”
  • “Erica immediately made me feel comfortable and reassured me that my skin was perfectly fine.”
  • “Both ladies were so kind and truly listened to my requests.”
  • “I trust her for spray tans for all of my special occasions.”
  • “Very reasonable prices, did a great job on my cut and color.”

People customers mention

  • Hoboken 18 reviews
  • Payton 14 reviews
  • Delia 12 reviews
  • Caroline 10 reviews
  • Jillian 8 reviews
  • Jilian 5 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired The Chique Collective for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Lauren12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 15 hours ago★★★★★

Erica and Jilian are the best and my spray tan always looks amazing. Highly recommend!

Paid $60–80Tanning
Erin5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 days ago★★★★★

Payton is the best! I trust her for spray tans for all of my special occasions. They always look fantastic.

Paid $60–80Tanning
Tracey3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

The salon in both Hoboken and Jersey city is amazing!! Jeislyn is someone I followed from another place and would follow her anywhere! She’s an amazing stylist and person. She loves her clients and does amazing work. Run here!

Paid $60–80Hairstyling
Courtney2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Payton at The Chique Collective is truly the best! I’ve been going to her for years and wouldn’t trust anyone else with my spray tans. She has the best personality and makes every appointment so much fun. She makes you feel so comfortable that you’d think you’ve been friends forever. Her tans are always absolutely…

Paid $60–80Tanning
AliciaLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Highly recommend- fantastic experience & LOVE 💕 Karla. My hair looks amazing and I finally found my go-to hair stylist! She also is super talented make up artist. Made my Saturday more glamorous-but not over done! She’s hands down the best!

Paid $200+HaircutMakeup servicesHairstyling
Krysta6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Jillian was amazing for my spray tan! The space is always super clean and everyone is so nice. I’ve always had great results and the whole process is super quick.

Paid $60–80Tanning

Photos

Customer reviews

4.9 ★★★★★ 217 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Lauren Adelson-Luft12 reviewsTotal number of Google reviews Lauren has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Erica and Jilian are the best and my spray tan always looks amazing. Highly recommend!

  • Price: $60–80
  • Services: Tanning
  • Atmosphere: Relaxing
Jessica Daly12 reviewsTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

From the minute you walk in it’s warm and inviting! Friendly hellos all round! Kat did my blow out and did EXACTLY as I requested. Up next Erica for make up. Showed her some photos and let her know where I needed the most help and she aced it. Both ladies were so kind and truly listened to my requests. I walked out of there feeling so confident to go to my friends wedding. Highly recommend going here for all your upcoming parties and events!

  • Services: Blowouts, Makeup services
Erin Malley5 reviewsTotal number of Google reviews Erin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Payton is the best! I trust her for spray tans for all of my special occasions. They always look fantastic.

  • Price: $60–80
  • Services: Tanning
Iro DimitrakopoulosLocal Guide · 32 reviewsTotal number of Google reviews Iro has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Some women just GET it - and they get it!!! 🤌🏻

  • Price: $80–100
Response from the owner · a year ago

🤌🏼🤌🏼🤌🏼💕

Arianna Padovano5 reviewsTotal number of Google reviews Arianna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Just got my first spray tan ever and now I’m obsessed! Payton was so friendly and did such a great job! Can’t wait to go back!

Jill Fischer9 reviewsTotal number of Google reviews Jill has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Erika did a light spray tan for me as I was getting ready for an event . She is explained the process well and gave me the subtle spray tan I was loking for!

  • Services: Tanning
Response from the owner · 4 weeks ago

So glad you loved your spray! Erica is such an incredible artist 🫶🏼

Cherie HankinLocal Guide · 23 reviewsTotal number of Google reviews Cherie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Erica did an incredible job with the makeup for my daughter Chloe’s Bat Mitzvah. She did my makeup, plus my two daughters back-to-back, and made each of us feel incredible! She was so thoughtful about the color palette and tailored the makeup perfectly to each of us. I appreciated how she kept the girls’ makeup age-appropriate—beautiful and polished without ever feeling like too much. They both looked absolutely stunning! I personally loved my makeup, especially my eyes, and received so many compliments throughout the night. Erica is incredibly talented, professional, and a pleasure to work with. I would highly recommend her for any special occasion!

Response from the owner · 4 weeks ago

Wow Cherie! Thank you so much for taking the time to review us, I’m so glad you and your girls had a wonderful experience with Erica!

Grace LaddLocal Guide · 13 reviewsTotal number of Google reviews Grace has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Erica was awesome. She made me feel so comfortable and was very thorough. Highly recommend!

  • Services: Tanning
Genesis Flores9 reviewsTotal number of Google reviews Genesis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Couldn’t ask for a better glam team between great vibes and listening to my vision for my civil ceremony look and making it come to life! Highly recommend Delia and Erica ❤️

  • Services: Makeup services, Hairstyling
  • Atmosphere: Relaxing, Cozy
  • Maintenance: Pristine
Response from the owner · a month ago

Obsessed with you!!! Cannot wait to see pics 🫶🏼🫶🏼

Laura2 reviewsTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They are the best and also sweetest people spraying me with a brand new tan! I looked incredible for my wedding and now my upcoming honeymoon. I never feel too awkward even though I’m super body self conscious because they make you feel at ease! I highly recommend and I am not easily impressed!!! They’re great!

  • Services: Tanning
Response from the owner · 2 months ago

Awww congrats can’t wait to see pics!!

The Chique Collective on Google Maps →

Business details