iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%78+42.5Reliability 24%68+16.5Value 14%62+8.8Replies to reviews 7%56+4Craft & service penalty78−2.2Momentum penalty85−1.5Experts Score= 68Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.68SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#88 of 101 hair salonsiPosition by Experts Score among all companies we track in this category. · better than 13%
4.8★★★★★291 Google reviews · 24 photos
94%five-star reviews
4.68★last 12 monthsiAverage stars on reviews from the last 12 months only.
4.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
21%reviews answered by the owner
$214typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate The Lokal Salon 4.8 out of 5 based on 291 reviews. Customers frequently praise the relaxing atmosphere, attentive communication, and skilled execution of services like color, extensions, and cuts. However, some lower-rated reviews criticize unexpected price increases, appointment delays, and perceived unprofessionalism during consultations or phone interactions.
Google rating: 4.8 out of 5 from 291 reviews (94% five-star).
Reviews on this page: 291 Google reviews (259 with written comments, 37 with photos).
Owner responses: the business replied to 21% of reviews.
Most recent review: October 1, 2026.
Service: Hair Salon serving Edinburg, Texas.
Data from Google, last updated October 26, 2026.
Score profile vs other hair salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
The Lokal SalonHair Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Lokal Salon: 78/100 on this factor. Category median: 88.B
78
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Lokal Salon: 68/100 on this factor. Category median: 84.B
68
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Lokal Salon: 78/100 on this factor. Category median: 98.B
78
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Lokal Salon: 62/100 on this factor. Category median: 97.B
62
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Lokal Salon: 85/100 on this factor. Category median: 100.A
85
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Lokal Salon: 56/100 on this factor. Category median: 47.C
56
Bar = this company · dark tick = category median.
Star ratings
291 Google reviews we collected
4.8of 5
5 stars27394%
4 stars00%
3 stars10%
2 stars41%
1 star134%
Praise vs complaints
Phrases our text analysis found in 259 written reviews
94%praise
Praise33794%
Complaints236%
Price
What customers reported paying
$214+266% vs typical hair salons
Middle half of what 55 customers paid ($79–$371) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude9727%
Would recommend9426%
Quality & results7822%
Honesty & trust4513%
Communication257%
Speed & response113%
Price & value103%
What customers talk about
We read 259 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The staff is very friendly and professional, you always feel welcomed and comfortable.”
“Stylist was extremely unprofessional and even went as far as complaining to me about the assistants work ethics and going into their personal lives as…”
“I highly recommend Aline to anyone looking for an amazing stylist!”
“I’m not sure if I would recommend this place to any of my clients or anyone in general.”
“We had such a great experience with Aline for my baby’s haircut!”
“Worst service in any salon.”
“Aline really values the client and is very honest and doesn’t just do your hair to make a buck.”
“She walked me through the different extension methods and gave me so much knowledge about how to care for my hair and products.”
“Recently stopped by for a quick trim at this spot with Catt.”
“It’s definitely a high end salon experience, and completely worth it.”
“I feel bad for giving this review but at the same time they didn’t feel bad for over charging me either”
People customers mention
Aline44 reviews
Angie31 reviews
Cruz14 reviews
Hannah12 reviews
Zaira10 reviews
Bar9 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired The Lokal Salon for 8 kinds of job. Pick one to see what they paid and said.
Stephanie8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Such a great experience today at The Lokal Salon! Catt did an amazing job doing my color correction/bayalage and covering up my grey roots! Highly recommend!
Paid $200+Service not listed
Yuliana4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I have been coming to lokal for over 10 years and every visit is even better than the last one. Aline really values the client and is very honest and doesn’t just do your hair to make a buck. She pays attention to the details and provides excellent customer service from top to bottom. My hair has remained healthy…
Paid $200+
Cynthia6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
The Lokal Salon is the place to go for your hair needs! I have been a client since 2019 and I refuse to go anywhere else. I always feel welcomed by Aline and her stylists and the atmosphere is just so relaxing. Aline always does an amazing job with my hair! She always asks what I’m wanting and hits the mark every…
Paid $200+BlowoutsBlowdry
DevaneeLocal Guide · 57 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I had the most relaxing experience at this salon. My first time here and the atmosphere was very relaxing. My stylist Katrina did an amazing job on my hair. She took her time making sure my hair was what I wanted. I also loved that the washing chairs were in a separate private room.
Paid $60–80BlowdryService not listed
Patsy7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
We had such a great experience with Aline for my baby’s haircut! She did an amazing job and was so patient and gentle with her. My baby was moving around quite a bit, but Aline knew exactly how to work around her movements and still gave her the cutest haircut. She made the whole experience feel comfortable and…
Paid $20–40Service not listed
Melissa2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Aline is amazing! I’m so glad I no longer have to travel all the way to Dallas for extensions. I went to her for K-tips, and I gave her complete freedom to create—and she did not disappoint! What truly sets her apart is how she educates her clients. She walked me through the different extension methods and gave me…
Paid $200+Brazilian hair straighteningService not listed
Such a great experience today at The Lokal Salon! Catt did an amazing job doing my color correction/bayalage and covering up my grey roots! Highly recommend!
Price: $200+
Services: Service not listed
Atmosphere: Relaxing, Modern
Maintenance: Pristine
Yuliana Flores4 reviewsiTotal number of Google reviews Yuliana has written across all businesses on Google Maps, not just this one.
I have been coming to lokal for over 10 years and every visit is even better than the last one. Aline really values the client and is very honest and doesn’t just do your hair to make a buck. She pays attention to the details and provides excellent customer service from top to bottom. My hair has remained healthy and strong throughout the years. If you are looking for a change Lokal is the place. The staff is very friendly and professional, you always feel welcomed and comfortable. The salon is very beautiful and clean and provides multiple services from extensions to balayage and hair treatments. I will continue to come for all my hair needs.
Price: $200+
Atmosphere: Relaxing, Modern, Cozy
Maintenance: Pristine
Bernadette Perez1 reviewiTotal number of Google reviews Bernadette has written across all businesses on Google Maps, not just this one.
I had my hair and makeup done by Catt for my bridal shower and she delivered! I requested a loose updo, and she created the perfect style while working beautifully with my hair. I went for a natural glam look and got so many compliments. Thank you for making me feel confident and beautiful, Catt!
Maintenance: Well-kept
Cynthia E Garza6 reviewsiTotal number of Google reviews Cynthia has written across all businesses on Google Maps, not just this one.
The Lokal Salon is the place to go for your hair needs! I have been a client since 2019 and I refuse to go anywhere else. I always feel welcomed by Aline and her stylists and the atmosphere is just so relaxing. Aline always does an amazing job with my hair! She always asks what I’m wanting and hits the mark every time. From color to cut, my hair always looks gorgeous after leaving Lokal. Even after moving away, I continue to make the drive to get my hair done with Aline. I will and always will remain a Lokal babe :)
Price: $200+
Services: Blowouts, Blowdry
DevaneeLocal Guide · 57 reviewsiTotal number of Google reviews Devanee has written across all businesses on Google Maps, not just this one.
I had the most relaxing experience at this salon. My first time here and the atmosphere was very relaxing. My stylist Katrina did an amazing job on my hair. She took her time making sure my hair was what I wanted. I also loved that the washing chairs were in a separate private room.
Price: $60–80
Services: Blowdry, Service not listed
Atmosphere: Relaxing, Energetic, Modern, Cozy
Maintenance: Pristine
Mallory Gonzalez2 reviewsiTotal number of Google reviews Mallory has written across all businesses on Google Maps, not just this one.
I had such a wonderful experience with Aline! I’ve been dealing with postpartum hair loss, and honestly, I haven’t felt like myself lately. Aline made me feel so comfortable, relaxed, and cared for, and my hair transformation truly lifted my spirits. She not only made my hair look beautiful, but she helped me feel beautiful again. I’m so grateful for her kindness, talent, and the confidence she gave me today. I highly recommend Aline to anyone looking for an amazing stylist! ✨
Response from the owner · a month ago
Thank you so much for your review, Mallory!
This is our why. To make women feel like themselves again. It means the world to us knowing that you felt seen, cared for, and beautiful during a season when that can feel a little harder. Thank you for trusting us with your hair. It’s truly an honor to be a small part of helping you feel like you again. 🤍
Patsy Rodriguez7 reviewsiTotal number of Google reviews Patsy has written across all businesses on Google Maps, not just this one.
We had such a great experience with Aline for my baby’s haircut! She did an amazing job and was so patient and gentle with her. My baby was moving around quite a bit, but Aline knew exactly how to work around her movements and still gave her the cutest haircut. She made the whole experience feel comfortable and stress-free. I’m so happy with how her hair turned out and would definitely recommend Aline to anyone looking for someone who is great with little ones! 💕✂️
Price: $20–40
Services: Service not listed
Brianne McCorkle4 reviewsiTotal number of Google reviews Brianne has written across all businesses on Google Maps, not just this one.
Aline is amazing! I’m so glad I no longer have to travel all the way to Dallas for extensions. I went to her for K-tips, and I gave her complete freedom to create—and she did not disappoint! What truly sets her apart is how she educates her clients. She walked me through the different extension methods and gave me so much knowledge about how to care for my hair and products. I fully trust her, and you can tell she’s passionate about what she does. I couldn’t be happier with my results!”
Price: $200+
Services: Brazilian hair straightening, Service not listed