Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
The Wax Coast logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%95+55.8Reliability 26%90+23.5Value 15%83+12.6Craft & service penalty72−2.8Experts Score= 89Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE

The Wax Coast

Secaucus, NJ · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #41Position by Experts Score among all companies we track in this category. of 101 hair salons · 4.9★ from 85 Google reviews

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Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: craft & service.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Wax Coast is better than 95% of hair salons.A
95
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Wax Coast is better than 90% of hair salons.A
90
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Wax Coast is better than 72% of hair salons.B
72
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Wax Coast is better than 83% of hair salons.A
83
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Wax Coast is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.The Wax Coast is better than —% of hair salons.–
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Reviews for your job

Customers hired The Wax Coast for 8 kinds of job.

The Wax Coast for body waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.12
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$40–60
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$41–$88
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 83/100.How Job match is calculatedBuilt only from reviews Google tagged “Body waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#6 / 22

All 12 Google reviews tagged “Body waxing”

Barbara11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

I have been a customer of Wax Coast for sometime and am consistantley happy with the outcome. Always on time and accommodating with me and my schedule. Pricing comparative to other salons. Always meets you with a smile.

Paid $60–80Eyebrow beautificationBody waxingService not listed
Judy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Great atmosphere. Awesome service. Highly recommend !

Paid $40–60Body waxingEyebrow shaping
Kerry4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Jess is the ABSOLUTE best! Would never go anywhere else!

Eyebrow beautificationBody waxingEyebrow shaping
Natasha3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I have been going to Jess for years. She’s the best! Highly recommend!

Body waxing
AnchalLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I am a regular customer at the wax coast and it has been, without a doubt, the best waxing experience I’ve ever had. From the moment I walked in, I felt welcomed and at ease. Jessica is not only professional and highly skilled but also incredibly attentive to detail, ensuring every part of the service is performed…

Body waxing
Payal3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jessica is awesome. Great experience and great service!!

Body waxing
Yagna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jessica does not only keep her business super clean, she does her job with such grace. She makes the painful experience of waxing as comfortable as possible! She's also done my lashes at which she does an amazing job. All around a great experience and would recommend her to anyone.

Body waxingEyelash extensions
Lisa5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The best!!!

Body waxingEyebrow shapingWaxing
RobertLocal Guide · 37 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Conveniently located in the heart of Secaucus, the Wax Coast is a clean and convenient location for all of your cosmetic needs. As someone who takes pride in their appearance, it's a pleasure to work with Jessica who is not only professional, but also detailed with her work and flexible with her schedule (her…

Body waxing
Shani1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Great Staff ! Thanks

Body waxing+ Quality+ Value
KellyLocal Guide · 37 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 years ago★★★★★

Awesome place and very happy with my services! :D

Body waxingHair extensions+ Punctuality+ Cleanliness
DanielleLocal Guide · 53 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 years ago★★★★★

I LOVE this place!! Jess is the only person that I completely trust my brows with....she nails it every time! Her salon is also so beautiful and well maintained. I love going there!

Body waxing+ Cleanliness+ Quality+ Professionalism

Price

$64+10% vs typical hair salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Body waxing12$41–$88
Eyebrow beautification7—
Eyebrow shaping7$20–$59
Lash lift3—
Eyelash extensions3—
Waxing3—
Tanning2—
Brazilian waxing2—

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